10 to 1 Blog

Spotlight on Success: 15 of our Favorite PR Campaigns of 2025

by Erica

10to1PR Team Maps Out Bold 2026 Goals

From groundbreaking headquarters openings to heartwarming veteran support initiatives, our team delivered exceptional results across diverse industries in 2025. These campaigns showcase our ability to generate meaningful media coverage, position clients as industry leaders, and create lasting community impact. Each success story represents our commitment to strategic communication that drives real-world results for our clients while making a difference in the communities they serve.

Here are 15 of our favorite PR campaigns from 2025:

1. Master’s Transportation: $72 Million Headquarters Grand Opening

Campaign Focus: Generate awareness and media attention for Master’s Transportation’s new $72 million headquarters in Kansas City, MO
Objectives: Secure local and national media coverage highlighting the headquarters’ significance to the community, regional economy, and transportation industry
Results: 40+ media placements across television, local news outlets, business publications, and industry trade media, featuring in-depth interviews with the CEO and key executives. Coverage included KMBC, KCTV, and KSHB, providing comprehensive visibility across multiple platforms.
Why We Loved It: Celebrating this milestone onsite with our clients and witnessing their long-anticipated vision come to life. The grand opening represented years of planning and investment in the Kansas City community.
Read More: https://www.kmbc.com/article/kc-bus-company-expansion-world-cup-2026/68122003

2. ITS World Congress: Global Transportation Innovation Showcase

Campaign Focus: Elevate international and local awareness of the Intelligent Transportation Society’s World Congress in Atlanta, Georgia, highlighting innovations shaping the future of intelligent transportation
Objectives: Strategically engage international, national, and local media outlets to drive attendance, coverage, and visibility for cutting-edge transportation technologies and industry advancements
Results: Generated 200+ media features worldwide across print, digital, television, radio, and podcasts, successfully amplifying the event’s global impact and showcasing next-generation transportation solutions
Why We Loved It: Collaborating with international journalists, coordinating dynamic television interviews and live demonstrations of transformative transportation technologies. Atlanta News First coverage of technology to protect first responders was particularly impactful.
Read More: https://www.atlantanewsfirst.com/2025/08/26/new-technology-protect-first-responders-display-world-congress-center/

3. Milhaus: Opportunity Zone Thought Leadership

Campaign Focus: Position Milhaus executive Brad Vogelsmeier as a thought leader and expert in Opportunity Zones
Objectives: Establish expertise in Opportunity Zones among industry peers and highlight Milhaus’s successful multifamily development strategy
Results: Featured 1600+ word byline article in highly respected Urban Land Magazine, including photos of five beautiful Milhaus properties including Northbend, Arrello, and Ora developments
Why We Loved It: The article not only positioned Brad and Milhaus as experts in Multifamily Development and Opportunity Zones but also showcased their portfolio through high-quality property photography that demonstrated their design excellence
Read More: https://urbanland.uli.org/capital-markets-and-finance/whats-next-for-opportunity-zones-a-brighter-future-for-u-s-multifamily-development

4. JobElephant: Human Touch in AI Recruiting

Campaign Focus: Highlight the critical role of emotional intelligence in modern recruitment despite AI advancements in the hiring landscape
Objectives: Position JobElephant as a strategic voice in the future of recruiting that recognizes both AI’s power and limitations while enhancing credibility with HR and talent acquisition professionals
Results: Byline article in Staffing Hub featuring their Talent Acquisition team, differentiating the brand from competitors focused solely on automation and reinforcing their commitment to a balanced approach
Why We Loved It: Successfully amplifying the message that human relationships and judgment remain essential to hiring success, helping JobElephant stand out in a crowded recruiting-software market dominated by AI promises
Read More: https://staffinghub.com/guest-posts/ai-moves-fast-but-emotional-intelligence-wins-the-recruiting-game/

5. Action Roofing Services: Veterans Day Giveaway

Campaign Focus: Highlight Florida’s strong veteran community through roof giveaways in Tampa and Gainesville
Objectives: Secure local media coverage emphasizing community support for veterans during Veterans Day celebrations
Results: For Tampa, surprised a retired Navy SEAL with WFLA Tampa Channel 8 and WFTS Tampa Bay 28 attending, generating 10 TV segments and 5 online features. For Gainesville, surprised an active duty servicemember with WCJB-TV, WUFT-TV, and Mainstreet Daily News attending, resulting in 3 TV segments and 6 online features.
Why We Loved It: The whole process of identifying and partnering with a passionate nonprofit dedicated to veterans, capturing genuine surprise reactions on video, and contributing to the veteran community through months of planning and hard work
Read More: https://www.tampabay28.com/news/region-pinellas/navy-veteran-gets-free-roof-repair-ahead-of-veterans-day

6. FirstBank: Acts of Goodness Stadium Tour

Campaign Focus: Connect young fan Everett with the Arizona Cardinals and highlight FirstBank’s community giving initiatives
Objectives: Secure a Cardinals stadium tour opportunity and local media coverage to support Everett’s story and FirstBank’s community involvement
Results: Arranged a State Farm Stadium tour complete with a signed AZ Cardinals football and new football gear. Media coverage included an exclusive with AZ Family that aired 4 times plus 5 additional stories in local digital publications.
Why We Loved It: Seeing how our PR efforts made a direct impact on Everett’s life and helping share his story with local publications to support his GoFundMe campaign for a new prosthetic foot
Read More: https://www.azfamily.com/2025/05/19/teen-athlete-shooting-survivor-gets-vip-tour-state-farm-stadium/

7. Arizona Office of Economic Opportunity: Workforce Summit 2025

Campaign Focus: Secure media coverage for Arizona’s Workforce Summit while creating online dialogues about workforce development
Objectives: Generate media coverage, create online dialogue, and ensure cohesive messaging throughout all external communications and Summit programming
Results: Secured media partnerships with AZFamily and Phoenix Business Journal, boosting credibility and exposure while engaging local media in dialogues about workforce development’s importance to families and businesses. Live social media updates extended the conversation months beyond the event.
Why We Loved It: Reading positive attendee feedback and bringing the Summit to a broader audience through television appearances, including OEO’s director explaining the Summit’s impact for families on Good Morning Arizona.

8. Partnership for Economic Innovation: Innovation Summit 2025

Photo by Jaron Quach

Campaign Focus: Promote PEI’s Celebrating Innovation Summit as a gathering of public and private sector leaders across diverse industries
Objectives: Highlight Arizona’s innovation ecosystem through pre and post-event coverage and amplify enthusiasm through social media
Results: Secured strong pre and post-event coverage highlighting key Summit themes while driving a remarkable 748.1% increase in social media impressions through strategic content
Why We Loved It: Working directly with PEI board members as spokespeople for championing innovation, particularly securing the impactful interview on PBS Horizon, a respected local public affairs program
Read More: https://azpbs.org/horizon/2025/11/arizona-innovation-summit-high-tech-future/

9. ASM: From Sand to Stars Exhibition

Campaign Focus: Amplify ASM’s “From Sand to Stars” exhibition at Arizona Science Center and field trip sponsorship program
Objectives: Build awareness for semiconductor careers among Arizona students using SEMICON West 2025 as a launching pad for securing local and industry news coverage
Results: Secured on-site interviews with all 4 local Phoenix market TV stations, built relationships with top technology industry reporters, and ensured ASM’s voice was included in an Arizona Republic article about semiconductor workforce development
Why We Loved It: This marked the first time ASM was featured in a local television station live shot in the company’s nearly 50-year history in Arizona, using the exhibition as an effective platform to introduce ASM to a broader audience
Read More: https://www.fox10phoenix.com/video/1720521

10. AVANA Companies: India Market Expansion

Campaign Focus: Announce AVANA Companies’ expansion of lending services to India as part of their global private debt commercial lending and investment ecosystem
Objectives: Secure coverage while explaining to US commercial real estate and hospitality investors why India’s small business market presents valuable investment opportunities
Results: Over 36 features across Indian media and US commercial real estate, hospitality, investment, and business trade publications, demonstrating our ability to translate the story’s importance across different audiences in the context of globalization, private credit growth, and hospitality industry resilience
Why We Loved It: Securing our first-ever feature in the Indian market with The Economic Times, one of the region’s most respected business news outlets and the world’s second-most widely read English-language business newspaper
Read more: https://economictimes.indiatimes.com/tech/startups/avana-promises-25-million-india-investment-after-nbfc-licence-from-rbi/articleshow/123167029.cms

11. AADB: IDDHL Compact Success

Campaign Focus: Position the Interstate Dental & Dental Hygiene Licensure Compact as the superior solution for dental professional mobility
Objectives: Generate awareness among state legislators, build support for adoption in target states, and educate key stakeholders about the IDDHL Compact’s benefits over the competing CSG compact
Results: Secured positive media coverage in 9 target states with 14 total media placements including op-eds, news articles, and industry features. Louisiana became the first state to adopt the IDDHL Compact, Mississippi passed it through both chambers, Oklahoma passed it through the House, and Pennsylvania and Massachusetts actively considered it. The campaign successfully stalled the competing CSG compact, which despite being introduced in 18 states, only passed in two.
Why We Loved It: Turning compelling data into persuasive messaging that resonated with multiple stakeholders, particularly the finding that 82% of Americans want dentists to demonstrate practical skills before receiving a license, which proved decisive in legislative discussions
Read More: https://www.rdhmag.com/career-profession/news/55307965/the-interstate-dental-dental-hygiene-licensure-compact-gains-momentum

12. Jack Rabbit Air and Plumbing: Brown Friday Campaign

Campaign Focus: Demonstrate expertise with home plumbing issues that many people experience following Thanksgiving holiday
Objectives: Position Jack Rabbit as an expert resource for common post-Thanksgiving plumbing problems
Results: Secured and completed an interview with FOX LIVE Now, the national streaming channel for FOX News on the Wednesday before Thanksgiving. The interview aired on local stations nationwide and on the national streaming channel 4 times on Thanksgiving Day.
Why We Loved It: The Jack Rabbit team was extremely busy that day with all their plumbers on service calls, but they remained relentless until they found the perfect spokesperson for the interview
Watch the Clip

13. Family Promise of Greater Phoenix: A/C Donation Drive

Campaign Focus: Raise awareness for an air conditioning outage at Family Promise facilities and secure donations
Objectives: Generate community support to address an urgent cooling need during Arizona’s summer heat
Results: Secured $20,000 in monetary donations and prompted multiple air conditioning companies to reach out offering free replacement services
Why We Loved It: What began as an unexpected crisis transformed into an incredible victory. An A/C outage in the Arizona summer presented a serious challenge, but the community’s quick and heartfelt response demonstrated remarkable generosity
Watch the clip

14. Helix Electric: 40th Anniversary Truck Donation

Campaign Focus: Amplify Helix’s corporate responsibility initiatives and awareness within the San Diego community
Objectives: Generate media coverage for Helix’s donation event as part of their 40th anniversary celebration
Results: Secured 3 industry articles and 6 features from local publications, including the San Diego Business Journal and the Times of San Diego
Why We Loved It: This marked Helix’s first media stunt event. The Helix team worked tirelessly to ensure the event went as planned, creating a genuine surprise moment for the nonprofit recipients
Read More: https://timesofsandiego.com/business/2025/12/06/sd-nonprofits-and-community-groups-spread-holiday-cheer-across-the-region/

15. Otonomus Hotel: CES 2025 Exhibition

Campaign Focus: Secure interview opportunities for the leadership team at Otonomus Hotel as the only hotel exhibiting at CES 2025
Objectives: Generate media coverage highlighting Otonomus as an innovative AI-powered hospitality concept
Results: Secured 15 interview opportunities, resulting in over 50 features from industry, local, and national publications, including the Associated Press, BBC, Forbes, Fast Company, and more
Why We Loved It: Taking on the challenge of being the only hotel at a consumer technology show allowed us to get creative by offering exclusive tours to top-tier media attending the show, giving them a glimpse of the first AI-powered hotel before it opened to the public
Read More: https://www.fastcompany.com/91259781/an-ai-powered-hotel-is-coming-to-las-vegas

…and so much more! That’s a wrap on 2025, and we’re already planning for hitting the ground running in 2026.

10 to 1 Blog

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

by Erica

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

10to1PR’s summer media campaigns delivered impressive results across various industries, showcasing our team’s expertise in securing high-impact coverage for our diverse clientele. From technology innovations to community initiatives, our clients made headlines in major publications, demonstrating the power of strategic public relations.

🔋 Technology and Innovation

ITS World Congress took center stage in the Ivory Coast publication Acturoutes, featuring an exclusive interview with ITS America CEO Laura Chace. This coverage highlights the global reach of our clients’ innovations in intelligent transportation systems.

The Dallas Morning News spotlighted Rosendin’s solar robot installer on its front page, emphasizing how this technology reduces worker injury, accelerates renewable energy project construction, and addresses the industry’s workforce shortage.

Traffic Technology Today featured highlights from ITS World Congress 2025, further cementing our client’s position as a leader in transportation technology.

Swisslog Healthcare contributed expert insights to a Canadian outlet, MRO Magazine, discussing the importance of upgrading pneumatics for smarter maintenance in healthcare facilities.

🏢 Business and Real Estate

JobElephant made waves in the recruitment sector, with CEO Michael Ang featured in The Global Recruiter. The company’s 2025 DEI Marketing Report, revealing strategies for diversity recruitment, earned coverage in Staffing Hub.

Avana shared valuable thought leadership on the commercial real estate market, featured in Bisnow’s analysis of banks finding creative ways to manage vintage CRE loans.

Peak Roofing’s acquisition of Skymark Roofing caught the attention of multiple outlets, including Axios, Roofing Contractor, and PE Hub, highlighting the company’s strategic growth.

Milhaus opened luxury apartments in Oklahoma, as reported by Connect CRE. The company also broke ground on the Atheria at West Grove community in McKinney, Texas, covered by Community Impact.

🏗️ Construction and Development

Chanen Construction’s transformation of a Sedona staple into a mountain modern brand was featured in Commercial Construction & Renovation magazine, showcasing the company’s innovative approach to hospitality projects.

Dick Anderson Construction shared insights on successful company meetings, featured in Plumber Magazine, demonstrating thought leadership in team management.

Master’s Transportation made headlines with the announcement of its new headquarters campus, covered by Aftermarket News and the Kansas City Business Journal. The company’s expansion plans, including 250 new jobs, were highlighted in Bus & Motorcoach News.

🚛 Transportation and Logistics

Master’s Transportation contributed a byline article to School Bus Fleet, addressing new EPA derate rules and their impact on school bus maintenance.

The company’s new Parts and Service Department opening was featured in the Kansas City Business Journal, further highlighting their growth and expansion.

🏖️ Community and Tourism

Hansen Super Techs celebrated Mother’s Day with a heartwarming air conditioning giveaway, garnering coverage in HVAC Insider and Contracting Business. This initiative showcased our client’s commitment to community engagement and customer appreciation.

Encantame Resorts earned features in AZCentral and Yahoo Life, spotlighting the best hotels in Puerto Peñasco, Sonora.

Del Llano was showcased in Fox 10 Phoenix‘s “Made in Arizona” segment, highlighting local businesses making an impact.

The Arizona Office of Economic Opportunity provided expert commentary on Arizona’s tech growth in an AZCentral article and appeared on AZFamily to discuss economic trends.

🔜 Looking Ahead

As we move into the fall, 10to1PR continues to build on this summer’s successes. Our team remains committed to delivering impactful media coverage that drives results for our clients across all industries.

For businesses seeking to elevate their media presence and tell their stories effectively, reach out to 10to1PR. Our proven track record speaks for itself, and we’re ready to help you make headlines.

10 to 1 Blog

750 news stories in four days, and I wish not one was necessary

by Josh

How to prepare employees for a deepfake attack

On April 28, 2020 my PR firm signed a new client, Ambulnz, a national ambulance services provider at the time with 1,000 employees in 8 U.S. States and operations in the United Kingdom (they’ve grown rapidly this year expanding their services and geography that ultimately led to them going public, but that’s a success story for another time). I’d been chatting with them for a while, and normally I’d be very excited to get the contract signed. Instead, their reason to sign when they did brought back emotions and memories of the toughest work week of my life back in 2004.  Here’s why.

Incoming Crisis

You may remember when COVID-19 was first becoming a reality in the U.S., New York City was particularly hard hit making it the pandemic focal point of the nation.  Ambulnz had deployed more than 70 employees to New York City to be part of the company’s FEMA COVID-19 response to help New York City’s overwhelmed EMS and healthcare system. Those deployed had volunteered from its operations across the U.S. such as Los Angeles, Tennessee, and Colorado.

One of their deployed Colorado paramedics, Paul Cary, was in the hospital with COVID-19 contracted after transporting New York patients. Doctors said the prognosis looked grim. Expecting the worst, they knew they needed experienced PR guidance. They also needed someone to become the sole primary point of contact for media on behalf of the company, as well as the family, throughout the crisis if Paul did in fact succumb.  

Some quick background for those who don’t know: before launching 10 to 1 Public Relations, I worked in-house leading PR efforts for statewide and national EMS (emergency medical services) companies for several years. The first time I led media relations efforts for a Line of Duty Death (LODD) was in 2004 in the Phoenix area. That experience literally changed my professional career, teaching me the importance of controlling the flow of information and giving me the confidence that I could handle any crisis and that PR was truly my career calling.

So here I was again, 16-years later.  My team quickly engaged, working with the Ambulnz team we began preparing for the worst. Unfortunately, two days later, paramedic Paul Cary died from COVID-19 in a New York City hospital.

Facing Unique Challenges

Any LODD is horrible, but logistically this one was unique. Usually the community outpouring and media interest is limited to a single media market. Living and working in Colorado for more than 30 years, Cary’s Denver community was mourning. With his death occurring in New York City while he came to the City’s aid, New York City was equally mourning. New York City being the largest media market in the U.S. alone can be overwhelming to a media relations department during a crisis but now we were focused on two locations 1750 miles from one another.

Add on top of that, this marked the first death of a volunteer federal responder to New York’s COVID response effort, which created national media interest. National media, New York City media, and Denver-area media. All at the same time, from different time zones. Three because it wasn’t only Denver and New York, but media was also being coordinated from Arizona where my team is located. 

Another challenge: We had never actually met any member of the Ambulnz team before, only a few phone calls with two or three people, so we needed help identifying the right contacts within the organization to get whatever we might need.

The final challenge was we had to do everything remotely because of social distancing. Flying our team into one of the cities to assist on the ground just was not doable.  

In the end, over a 4-day period of 15+ hour days, I think that week was one of the most professionally and personally gratifying work experiences I can recall. 

Enacting the Crisis Public Relations Plan

Ultimately there were more than 750 news stories in four days. We coordinated interviews and worked with reporters from some of the country’s most recognized national media outlets like CBS This Morning, Good Morning America, CNN, Fox News, the New York Times, and the Washington Post. We coordinated interviews and worked with local print reporters and TV affiliates in New York City and Denver like the Denver Post, the New York Daily News, WABC, WNBC, Denver7 and KUSA. And we did so quickly and equally, regardless of the media outlet’s size so that every reporter felt like they got our full attention.

Developments that led to a lot of the media interest included public statements from the Governors of New York and Colorado, as well as the Mayors of Aurora, Denver, and New York City. The biggest surprise to me came from the Mayor of New York City when during a press conference surprised us all to say that a monument would be built in Paul’s honor recognizing his sacrifice and all the healthcare workers that came from out of state to help the city when it was needed most. 

The New York City Fire Department helped coordinate a massive funeral procession of emergency vehicles, only to have that effort matched in Denver with a 160-vehicle procession. Both the Newark and Denver Airports allowed bagpipes and full honors as the casket was loaded and unloaded from the plane, and both airports saluted the flight with water cannons as it taxied to and from the gate.

These efforts, and participation by other agencies and officials, made a huge impact on other first responders and healthcare workers as well. I’m proud that we had the opportunity to successfully help share it with the public through the media.  

Full Circle

My pride extends beyond our media efforts. We also coordinated all the public statements, employee outreach, coordinated with the family to generate and share their public statements, and also assisted with the planning of the public events as Paul’s body returned to Denver that Sunday night. 

To think of what was accomplished so quickly, I can’t help but think of how many people contributed to the efforts to share Paul’s story with so many. I’m overwhelmed with gratitude towards the many local PR pros that stepped up to help in Denver and New York since I couldn’t be there personally on the ground to do it myself. I cherish the kind notes from media folk and other agencies for how we performed, and for the quality of the communications we shared. 

Throughout this whole experience, there’s been one more emotional tie-in that has taken me back to my first LODD. The date Ambulnz called me to hire us and seek our help regarding the LODD was 16 years to the day of Tammy Mundell’s death, the first LODD I worked which solidified my career path. With that first experience in mind constantly through the week, I was able to lead my team with a solid plan and deliver the results our client was looking for.

Thank you to first responders

My team and I would like to thank our country’s first responders serving on the front lines of the coronavirus pandemic. We have immense gratitude for the work that you do every day to help those in need and keep our communities safe. Thanks to you and your families, from the bottom of our hearts.

Finally, I hope that my recap doesn’t come across as self-serving.  I actually wrote this nearly a year ago for myself, but never published it.  A year later, as we approach the last week of April and these solemn anniversaries, I keep thinking about how it impacted me personally so I thought it worthy of sharing, now.

Rest in peace, Paul Cary.  Rest in peace, Tammy Mundell.