10 to 1 PR Sweeps Public Relations Category at American Marketing Association Awards

10 to 1 Public Relations won all three awards in the public relations category at this year’s American Marketing Association Phoenix Chapter (AMA Phoenix) Spectrum Awards. The Spectrum Awards are the premier marketing awards program in the state and a testament to the incredible talent and groundbreaking campaigns that hail from across Arizona.

10 to 1 PR won all the public relations awards, which recognized developing successful local public relations campaigns, national public relations campaigns, and effective press kits.

Sweeping the public relations category underscores the effectiveness of our mission to dominate local market and national industry media. Thank you to the American Marketing Association for recognizing our teams efforts to create and execute strategic public relations campaigns that deliver meaningful results for our clients.

Josh Weiss, President and Founder, 10 to 1 Public Relations

Here’s a summary of the winning public relations campaigns:

National Public Relations

Category Description: This category honors public relations campaigns that target a national audience and focus on building relationships with national media and influencers.

The Campaign: To meet credit unions’ ever-evolving needs, AVANA Companies launched AVANA CUSO (a Credit Union Service Organization), formerly Extensia Financial, in 2023. 10 to 1 PR was integrated to amplify the rebrand and increase awareness and education on the benefits of the CUSO. This became an opportunity for 10 to 1 PR to establish AVANA CUSO as a leader amongst other CUSOs, educate credit unions looking to partner with a CUSO and attract new partner credit unions.

Results: The goals of placing a story in a national finance outlet, a national credit union outlet, and a local Phoenix outlet were all met. In credit union industry outlets, the AVANA CUSO announcement press release was repurposed and shared in CUInsight and Credit Union Times. The press release announcing the hire of COO Chad Witcher was also repurposed into stories in CUbroadcast and CUInsight. The most successful thing our team achieved was leveraging the partnership between Sunlight FCU and AVANA CUSO. In the credit union industry, our team secured an opportunity to record a podcast episode with a representative from Sunlight FCU and AVANA CUSO on one of the leading credit union industry podcasts, CUbroadcast. The partnership details were discussed in the podcast episode and how AVANA CUSO works to diversify Sunlight FCU’s portfolio outside its local market by still serving low-income populations in particular. Alongside the podcast episode, we secured a story written by a credit union reporter at a national finance publication, American Banker.

Press Kit/Sales Kit

Category Description: This category honors a comprehensive set of materials that support and promote a brand or product to the media. Examples include a press kit for a new product launch or a sales kit for a tourism destination.

The Campaign: A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. ASM contracted with 10 to 1 Public Relations to develop a public relations campaign to share this news of their expansion plans with local, national, and industry media. A large part of this work was creating a press kit for the launch event.

The press kit included the following materials:

• Fact Sheet – 10 to 1 PR started with the creation of an extensive fact sheet. This allowed 10 to 1 PR to gather all of the most relevant information, key talking points, background and history, and more. 10 to 1 PR was able to confirm accuracy with the client and prioritize they key points.
• Press Release – 10 to 1 PR then utilized the fact sheet to draft a press release draft that would be shared with media that attended the event as well as those who were out of state or could not attend. This would be a more formal representation of the desired messaging and also include quotes from ASM executives and key community partners.
• Visuals – 10 to 1 PR was able to secure renderings/images of the new ASM headquarters. This was important to help journalists understand and communicate what the new headquarters would look like for their specific audiences.

Results: 10 to 1 Public Relations was successful in executing the event press kit and exceeding expectations with their public relations campaign to drive stories about ASM’s expansion with local, national, and industry media. 10 to 1 PR generated over 100 media features in national outlets such as the Wall Street Journal, Yahoo!, Reuters, Bloomberg; industry outlets such as Semiconductor Engineering, Semiconductor Digest, Computer World; and local outlets such as all the major local TV stations, local NPR, the Arizona Republic (Arizona’s newspaper of record); and others. These stories were all considered very positive and incorporated ASM’s story into the larger story of economic and technological growth in Arizona and the U.S.

Local Public Relations

Category Description: This category honors public relations campaigns that target a local audience and focus on building relationships with local media and influencers.

The Campaign: In July 2023, Unical Aviation relocated its global corporate headquarters from Los Angeles, California, to Glendale, Arizona. 10 to 1 PR was integrated to amplify the benefits of moving to Arizona and establish Unical Aviation as a leader in the aerospace market.

The objectives of this project included amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. The goals indicated at the beginning of this project included targeting the local Arizona publications to aid in Unical Aviation’s new hiring initiatives and the aviation industry publications to elevate Unical Aviation as a leader in the industry.

Results: For the internal communications strategies, goals and objectives were met, as our customer, vendor, and internal communication documents were shared with the appropriate audiences, assisting in Unical Aviation’s goals of amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market.

Goals and objectives were also met for the external communication strategies, as our team was able to secure media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market, LA Business First, and an industry publication, Connect CRE.

10 to 1 Public Relations Clinches Two Hermes Creative Awards

10 to 1 Public Relations was recognized with two Hermes Creative awards. Both recognize 10 to 1 Public Relations’ expertise in public relations campaigns. These awards acknowledge 10 to 1 PR’s success in executing multi-level campaigns that deliver results to support client goals. 

Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP) and is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.

“At 10 to 1 PR we believe that a successful communications campaign should share our client’s story in a targeted compelling way that supports the client’s goals. We share our client’s stories the way they  should be told and the recognition we’ve received is a testament to the hard work and dedication it took to develop and execute these campaigns.”

Josh Weiss President and Founder of 10 to 1 PR

Here’s a summary of the winning campaigns that were recognized:  

Platinum Winner: PR Campaign for Unical Aviation Relocation

The Situation: Unical Aviation, Inc. is a leading provider of aircraft parts and components to the global commercial aerospace market. In July 2023, Unical Aviation relocated its global corporate headquarters and parts warehouse at the recently built Falcon Park 303 in Glendale, Arizona. Alongside the move to Arizona, Unical Aviation set a goal to hire for dozens of new positions in Arizona across many departments, including warehouse, finance, aircraft repair, human resources, IT, and more. 

Our Results: 10 to 1 PR amplified positive messaging around this relocation to support Unical Aviation’s hiring efforts and established Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. 10 to 1 PR secured media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market (the previous location of the headquarters), LA Business First, and an industry publication, Connect CRE. Industry publications were included as well; Aviation Week, MRO Management, and the local publication Arizona Digital Free Press. These placements included key messaging objectives, positioning Unical Aviation as a leader in the aviation industry, and elevating a new hire announcement to recruit and retain employees.

Gold Winner: PR Campaign for Camp Build Initiative from The Rosendin Foundation

The Situation: The campaign we spearheaded focused on changing perceptions among young people and their parents through career exploration with a new initiative from The Rosendin Foundation (TRF), Rosendin’s 501c3. The Rosedin Foundation hosted a free summer camp called TRF Camp Build for middle school boys and girls at their training centers and prefabrication warehouses in five cities. For one week, dozens of students in each city learned hands-on skills from construction experts using professional-grade power tools, materials and computer systems. 

Our Results: In every market, 10 to 1 PR got reporters to come to TRF Camp Build to share stories in local, industry and business media that showcased the incredible skills of these children. TRF Camp Build was a huge success for the campers and the industry. Our efforts secured 96 unique TV, newspaper, digital, and magazine stories that ran in all five markets (Phoenix, Austin, Anaheim, Nashville and Sherman, TX). We also landed national stories with the construction industry and business magazines. In total 10 to 1 PR secured over 350 earned media stories with consumer, business and industry media outlets across a wide spectrum of mediums including television, newspaper, radio, and digital. This does not include press releases posted on a news wire, sponsored posts, or marketing of any kind. Our earned media results came from 10 to 1 PR’s stellar pitches, media relationships, award nominations, and well-crafted thought leadership articles. In addition, we used TRF Camp Build to win regional awards for community service, a leadership award for the camp director, and industry giant ENR Magazine gave Rosendin’s CEO the Southwest Legacy award.

10 to 1 Public Relations Recognized as Agency of the Year

This time of year usually has our team busy, submitting dozens of award nominations for clients. Awards can help boost an organization’s reputation with third-party credibility and our team nominates clients in various local, industry, and national awards. 

Seeing the value for our clients, we also apply for several awards for ourselves.

Our team is proud to share that 10 to 1 Public Relations was recognized with three Titan awards. The first recognizes 10 to 1 PR as PR Agency of the Year. The second two awards recognize 10 to 1 Public Relations’ expertise in public relations campaigns. 

As a firm focused on creating the highest caliber PR campaigns and results for our clients, it’s especially rewarding when independent third-party organizations recognize our strategy creation and implementation efforts as among the best they’ve seen compared to our industry peers.

Josh Weiss President and Founder of 10 to 1 PR

According to the awards organization:

TITAN Business Awards’ mission is to acknowledge the achievements of both entrepreneurs and organizations worldwide, the award aims to provide recognition for all who are over-shadowed, as well as established, organizations around the world.

Here’s a recap of the winning campaigns that were recognized:  

Gold Winner: “10 to 1 PR for Agency of the Year” – PR & Communications – PR Agency of the Year

For more than a decade, 10 to 1 Public Relations has offered public relations services that are targeted, compelling, and achieve clients’ goals. In today’s flood of non-stop communications across a multitude of channels, it’s tough to get noticed – much less get results. In 2023 our team secured more than 9000 stories for clients. At 10 to 1 Public Relations, our creative plans and messages are distinctive and memorable. We develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets, and, more importantly, our clients’ target audiences. We believe it’s much more beneficial for a company to dominate industry and local media coverage with multiple different story placements over time rather than solely focusing on a placement in a well-known mainstream media outlet. Like drips out of a faucet, we can collect the water and utilize it however chosen to create the greatest benefit. The more water collected steadily over time, the bigger the impact.

Gold Winner: “Garnering attention for semiconductor company expansion” – PR & Communications – Technology / Science

A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. The global semiconductor industry is expected to double to $1 trillion by 2030, with U.S. semiconductor revenue amounting to $75 billion in 2022 alone. ASM is not as large as some of the ‘household names’ in the semiconductor industry, like Intel, and so they wanted to be better known within the industry and draw attention to their North American HQ expansion. Our team developed a public relations campaign to share this news with local, national, and industry media. Our team generated over 100 Arizona and United States media features for the announcement and had over a dozen reporters show up on the site of the event. Major top-tier national features include Reuters, Bloomberg and Wall Street Journal. National industry features include Semiconductor Digest, Computer World, Silicon Semiconductor Magazine, Semiconductor Engineering, Tech Switch and others.

Gold Winner: “Bolstering the reputation of a career in construction” – PR & Communications – Construction

10 to 1 PR provides traditional public relations services to boost brand awareness for the nation’s largest employee-owned electrical contractor, Rosendin. The construction company is known for building large-scale commercial projects including SoFi Stadium, The Westin Anaheim, data centers for top tech giants, educational facilities, hospitals, and some of the biggest renewable energy facilities in the country. Our team set out in 2023 to position Rosendin as an industry leader that offered career opportunities in a technology-forward company that valued safety. We reshaped the narrative around construction career opportunities by focusing on the individuals who come together for shared success, targeting young people and their parents to change their perception of the industry.