10 to 1 Blog

10 Things You Didn’t Know About 10to1PR

by Erica

10 Things You Didn’t Know About 10to1PR

We’ve built our reputation on delivering results for clients across multiple industries through strategic media relations and crisis communications. While you may know us for the coverage we generate and the stories we tell, here are ten facts about our Scottsdale-based agency that showcase the personality and principles behind our professional success.

1. We have a pet fish named Drip.

Our office mascot swims around, reminding us daily about the power of consistent communication. His name reflects the PR concept of a drip campaign, a steady stream of messages that builds awareness and reinforces brand messaging over time.

2. We have a monthly marble run.

These aren’t just for fun; they visually demonstrate how earned media builds momentum over time. Plus, they create engaging monthly social media videos.

3. We’re proudly a traditional PR agency.

We focus on proven media relations strategies that deliver real results. Our approach centers on building genuine relationships with journalists and securing organic media coverage.

4. We predominantly work with B2B clients.

Our expertise spans industries from healthcare, construction, professional services, and technology. We understand the unique challenges of reaching business decision makers through targeted media outreach.

5. 10to1PR Day is an official day.

The city of Scottsdale created this special recognition to celebrate our work and community involvement. This unique honor reflects our commitment to excellence and the positive impact we’ve made in the community.

6. The 10-to-1 rule inspired our company name.

Our philosophy is simple: it takes ten good things said about a business to overcome one negative comment. We help clients build their “goodwill bank” through consistent positive media coverage.

7. We serve clients nationally and internationally.

Our reach extends far beyond Arizona borders to companies across the United States and around the world. We work with businesses of all sizes, from startups to established corporations, helping them tell their stories to audiences wherever they need to be heard.

8. We’ve been growing for 13 years.

Since launching in 2012, we’ve expanded from two employees to 12 team members. Our client roster has grown to include companies across multiple industries and geographic markets.

9. Our AI assistant is named IVY.

We named it after Ivy Lee, the father of modern public relations, who pioneered ethical communication practices in the early 1900s. IVY represents our commitment to integrating technology while honoring the foundational principles that define our industry.

10. We specialize in crisis communications.

When companies face reputation challenges, we step in with strategic messaging and rapid response capabilities. Our experience includes handling everything from local issues to national controversies.

Our team brings both expertise and personality to every campaign, ensuring that your story gets told effectively across the right media channels. Contact us to learn how we can help share your company’s story.

10 to 1 Blog

Driving Global Coverage: Our PR Strategy for ITS World Congress

by Erica

Driving Global Coverage: Our PR Strategy for ITS World Congress

Written by Morgan Ray, PR Coordinator at 10to1PR

10to1PR partnered with RX Global to manage media relations for ITS World Congress, one of the world’s largest gatherings of intelligent transportation system professionals. The five-day event brought together nearly 600 speakers from around the globe, 6,000+ attendees, and 300 exhibitors to share insights on cutting-edge transportation technologies under the theme “Deploying Today, Empowering Tomorrow.”

Coordinating media for a global conference with attendees from over 50 countries presented both an opportunity and a challenge. Our team leveraged our expertise in trade show PR to create a comprehensive strategy that would generate maximum visibility before, during, and after the event.

Pre-event strategy and prep

Our pre-event strategy focused on building awareness and excitement among key media targets across industry, local, national, and international outlets. We developed a targeted media list that included transportation technology reporters, business journalists, and local Atlanta media interested in the technological innovations, safety advancements, and mobility solutions showcased at the event.

The team executed a multi-phase outreach campaign that resulted in securing over 70 media registrants globally. This success came from personalized pitching that highlighted the most newsworthy aspects of the conference, including tech tours, demonstrations of cutting-edge transportation solutions, and access to industry leaders.

To increase awareness of the event, we researched potential podcast partners and recommended The Transportation Channel to RX Global. This recommendation created the first official podcast partnership of ITS World Congress, establishing a new channel to reach transportation professionals worldwide.

We created press materials including fact sheets and speaker bios for key executives from RX Global and ITS America. Our close coordination with both organizations ensured consistent messaging that aligned with the conference theme and highlighted the most innovative aspects of the event.

On-Site Media Management

The 10to1PR team managed all aspects of media operations during the five-day conference. We organized an exclusive Pen and Pad event with Laura Chace, President & CEO of ITS America, giving journalists direct access to ask questions about the future of intelligent transportation systems and the significance of the technologies on display.

We worked with every type of media outlet to maximize coverage of the event. Our team created a digital briefing directory where media could access exhibitor contact information along with their most recent press releases and media materials. We arranged live television segments for the tech demonstrations with local Atlanta stations and coordinated B-roll opportunities for broadcast media who couldn’t stay for the entire event. The team also coordinated with Atlanta radio stations to arrange phone interviews with industry experts.

The team actively promoted tech tours and demonstrations to attending media, highlighting the real-world applications of the technologies being discussed in the conference sessions. We coordinated with The Transportation Channel, the official podcast provider for the event, to arrange interviews with thought leaders and innovators, extending the reach of the conference content to audiences across multiple digital platforms. 

Tech Tours

The tech tours offered a unique opportunity to showcase real-world applications of intelligent transportation systems. We developed targeted pitches highlighting the most visually compelling and newsworthy aspects of each tour location to attract media coverage.

Media showed particular interest in the Georgia Department of Transportation’s Transportation Management Center and the Curiosity Lab at Peachtree Corners, with its living laboratory for emerging technologies. Our team managed the logistics of transporting journalists to these locations where they could see the technologies in action. These tech tours transformed abstract conference discussions into tangible demonstrations, giving media concrete examples to feature in their coverage.

Post-Event Coverage and Results

The impact of our media strategy continued well beyond the conference dates. Our team monitored and tracked over 100 earned media stories following the event, spanning local Atlanta outlets, national business publications, transportation industry media, and international coverage.

We distributed a post-event press release highlighting key announcements, notable speakers, and technological innovations from the conference. This timely recap provided journalists with the information needed to develop stories even if they couldn’t attend the whole event.

The media coverage captured the conference theme, “Deploying Today, Empowering Tomorrow,” and showcased the technologies presented by exhibitors and speakers. Stories focused on advancements in connected vehicle technology, artificial intelligence applications in transportation, and infrastructure innovations that are reshaping the future of mobility.

10 to 1 Blog

Pitch Perfect: Lessons from ABC15 Media Panel

by Erica

Pitch Perfect: Lessons from ABC15 Media Panel

By Dayja Hernandez-Brown, 10to1PR PR Intern, Fall 2025

Last week, I had the incredible opportunity to attend the PRSA Phoenix x ABC15 media panel with my team at 10to1PR. One of the best parts was getting a behind-the-scenes tour of the newsroom. I was so excited to see where the stories come to life and to meet the people who make it all happen. Hearing directly from reporters and producers gave me a fresh perspective on how stories are chosen, crafted, and shared with the public.

As a PR intern, the event felt like a crash course in what makes a pitch stand out. Here are six key takeaways that have reshaped the way I think about storytelling and media relations:

  1. Lead with the “Why” 

A strong pitch starts with why the story matters, not just what happened. Reporters receive hundreds of emails every day while juggling tight deadlines. If you don’t make the purpose clear right away, your pitch risks getting buried. A compelling “why” shows you understand the audience and the newsroom’s goals. Once you’ve nailed that, layer in the 5 Ws (who, what, where, when, and why) to give the full picture.

  1. Think Local First 

If it impacts the neighborhood, it matters. ABC15 prioritizes hyperlocal stories from everyday people stepping up to community challenges and local trends. In Arizona, for example, weather is a common theme because it affects everyone’s daily life. To strengthen your pitch, tie it to what’s happening in the community or what’s trending that day. Stories that highlight real people and real impact at the local level are far more powerful than chasing broad national headlines.

  1. Positive Stories to Balance the Chaos

News at ABC15 Arizona often focuses on death and destruction. That’s why stories about local heroes, small wins, and inspiring efforts stand out more. Reporters look for feel-good content that brings emotional balance. If a story makes people feel something real, it’s more likely to get picked up.

  1. Offer a Follow-Up Angle

Don’t just pitch a one-and-done story. Reporters love stories that have room to grow. Whether it’s a seasonal twist, a follow-up event, or a community-driven solution, offering a clear “what’s next” makes your pitch more dynamic. For example, if the story starts with a snowboarding accident, the next chapter could explore helmet safety or local policy changes. A built-in follow-up keeps the coverage going and keeps your story top of mind.

  1. Visuals Are Everything

In today’s fast-paced media world, visuals can make or break a pitch. High-quality video, clear b-roll and audio bring stories to life. It’s also important to format content for the right platform such as horizontal videos for broadcast and vertical for digital. In today’s attention economy, a strong visual hook at the start can determine whether a story gets airtime or gets skipped.

  1. Back It Up with Stats

Numbers add credibility. Whether it’s local data, national trends, or original survey results, statistics show why your story matters right now. Reporters need facts to support their coverage, and a strong stat can make your pitch more relevant, urgent, and trustworthy.

This panel reminded me that pitching isn’t just about sharing content, it’s about partnering with journalists to tell stories that matter to the community. I walked away feeling encouraged and more confident about what reporters are looking for and how I can rise to meet those expectations.

As I continue my PR internship, I’m excited to apply these lessons by tying client stories to the local communities they serve, ensuring every pitch adds value to the conversation. Attending this panel gave me practical tools I can bring back to my client work while also pushing me closer to my internship goals of building confidence in pitching and growing my skills in campaign planning. At the end of the day, my goal is to pitch stories that matter to the community, not serve up another cooking segment reporters are tired of seeing.

10 to 1 Blog

10to1PR Summer Rewind: Where We Spent Summer 2025

by Erica

10to1PR Summer Rewind: Where We Spent Summer 2025

Summer 2025 took the 10to1PR team across the map in the United States and in Europe! Our team members explored new places and created unforgettable memories. Here is a look at where our PR professionals traveled during their time away from the office.

Rachael joined friends for a rafting trip on a river in Boise, Idaho. 

Erica traveled with her tennis team to Albuquerque, New Mexico, for the USTA Southwest Sectionals, facing opponents from Flagstaff to El Paso and finishing in third. 

Danielle spent time with family on the Connecticut coast.

Morgan celebrated the Fourth of July in Boston.

Laura explored historic neighborhoods and landmarks across Prague. 

Madeleine held baby sheep in Ireland.

Josh visited Miami and made time for the beach. 

Emily headed to Montana for family hikes and time outdoors.

Gabriel traveled to a small town in Illinois for a family reunion.

These trips gave the team time to relax and recharge ahead of a busy fall and winter for our clients. The team returned with fresh perspectives and renewed energy to tackle upcoming campaigns.

With all our travels, we were still quite busy at the office this summer! See our Summer Spotlight post for client highlights and media coverage from the season.

10 to 1 Blog

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

by Erica

Summer Spotlight: 10to1PR Clients Shine Across Media Landscape

10to1PR’s summer media campaigns delivered impressive results across various industries, showcasing our team’s expertise in securing high-impact coverage for our diverse clientele. From technology innovations to community initiatives, our clients made headlines in major publications, demonstrating the power of strategic public relations.

🔋 Technology and Innovation

ITS World Congress took center stage in the Ivory Coast publication Acturoutes, featuring an exclusive interview with ITS America CEO Laura Chace. This coverage highlights the global reach of our clients’ innovations in intelligent transportation systems.

The Dallas Morning News spotlighted Rosendin’s solar robot installer on its front page, emphasizing how this technology reduces worker injury, accelerates renewable energy project construction, and addresses the industry’s workforce shortage.

Traffic Technology Today featured highlights from ITS World Congress 2025, further cementing our client’s position as a leader in transportation technology.

Swisslog Healthcare contributed expert insights to a Canadian outlet, MRO Magazine, discussing the importance of upgrading pneumatics for smarter maintenance in healthcare facilities.

🏢 Business and Real Estate

JobElephant made waves in the recruitment sector, with CEO Michael Ang featured in The Global Recruiter. The company’s 2025 DEI Marketing Report, revealing strategies for diversity recruitment, earned coverage in Staffing Hub.

Avana shared valuable thought leadership on the commercial real estate market, featured in Bisnow’s analysis of banks finding creative ways to manage vintage CRE loans.

Peak Roofing’s acquisition of Skymark Roofing caught the attention of multiple outlets, including Axios, Roofing Contractor, and PE Hub, highlighting the company’s strategic growth.

Milhaus opened luxury apartments in Oklahoma, as reported by Connect CRE. The company also broke ground on the Atheria at West Grove community in McKinney, Texas, covered by Community Impact.

🏗️ Construction and Development

Chanen Construction’s transformation of a Sedona staple into a mountain modern brand was featured in Commercial Construction & Renovation magazine, showcasing the company’s innovative approach to hospitality projects.

Dick Anderson Construction shared insights on successful company meetings, featured in Plumber Magazine, demonstrating thought leadership in team management.

Master’s Transportation made headlines with the announcement of its new headquarters campus, covered by Aftermarket News and the Kansas City Business Journal. The company’s expansion plans, including 250 new jobs, were highlighted in Bus & Motorcoach News.

🚛 Transportation and Logistics

Master’s Transportation contributed a byline article to School Bus Fleet, addressing new EPA derate rules and their impact on school bus maintenance.

The company’s new Parts and Service Department opening was featured in the Kansas City Business Journal, further highlighting their growth and expansion.

🏖️ Community and Tourism

Hansen Super Techs celebrated Mother’s Day with a heartwarming air conditioning giveaway, garnering coverage in HVAC Insider and Contracting Business. This initiative showcased our client’s commitment to community engagement and customer appreciation.

Encantame Resorts earned features in AZCentral and Yahoo Life, spotlighting the best hotels in Puerto Peñasco, Sonora.

Del Llano was showcased in Fox 10 Phoenix‘s “Made in Arizona” segment, highlighting local businesses making an impact.

The Arizona Office of Economic Opportunity provided expert commentary on Arizona’s tech growth in an AZCentral article and appeared on AZFamily to discuss economic trends.

🔜 Looking Ahead

As we move into the fall, 10to1PR continues to build on this summer’s successes. Our team remains committed to delivering impactful media coverage that drives results for our clients across all industries.

For businesses seeking to elevate their media presence and tell their stories effectively, reach out to 10to1PR. Our proven track record speaks for itself, and we’re ready to help you make headlines.

10 to 1 Blog

Building a PR Foundation: My Summer at 10to1PR

by Erica

Building a PR Foundation: My Summer at 10to1PR

By Romi Blackstone, 10to1PR PR Intern, Summer 2025

My name is Romi Blackstone, and this summer I had the incredible opportunity to serve as an intern at 10to1PR!

I’m currently a Strategic and Corporate Communication major with a minor in Public Relations at Chapman University. My internship at 10to1PR allowed me to apply the skills and knowledge I’ve gained in the classroom to real-world situations, while also learning new tools that have prepared me for a future career in PR.

From the very beginning, I was introduced to Smart Brevity—a writing style that emphasizes clarity, brevity, and impact. I used this approach in press releases, pitches, and a variety of other client communications. I also received hands-on training in Muck Rack, where I learned how to effectively monitor media coverage, identify relevant journalists, and craft targeted pitches. These foundational tools shaped the rest of my experience at 10to1PR.

After onboarding, I was placed on three different client accounts, each in a unique industry. One that stood out the most to me was the Arizona Builders Alliance, a leading trade association for contractors in Arizona. Each year, they host a backpack drive to collect donations and distribute school supplies to underprivileged children. Under the guidance of the client lead and the rest of the 10to1PR team, I had the opportunity to write media pitches for the backpack distribution, tailoring each one to specific outlets and audiences. Additionally, I created media lists to distribute the pitches to education and nonprofit journalists. It was incredibly rewarding to help promote a meaningful cause while learning how to craft compelling, audience-specific angles. The backpack distribution was the first PR event I have been to, and I enjoyed seeing all of the team’s hard work come together! At the distribution, I collected photos and videos to send out post-event. The Phoenix Independent and Construction Citizen picked up the story and even included one of the pictures I took! Lastly, I had a hand in writing the post-event press release. Writing the post-event press release helped me recognize the impact our PR efforts had on the success of the backpack drive. It also showed me how our work contributed to the overall growth and visibility of the ABA and the impact the organization has on the local community.

Another project I took on was filming, editing, and publishing a video for the 10to1PR Instagram account. I was eager to gain more experience in social media and had a few ideas for how 10to1PR could continue building its online presence. I created an interview-style video featuring team members for the 10to1PR Instagram. This was a great learning experience, as it was the first time both the team and I explored this style of content. In the future, I would only edit the video on one social platform, versus the three editing apps I used. I would try to make the video less formal, and more fun. I walked away with valuable insights that I’ll carry with me when creating social media content going forward.

10toPR consistently provided both me and the other intern with opportunities to strengthen our PR knowledge and skills. We attended weekly PRSA webinars, as well as team meetings called “Lunch and Learns,” where we explored a wide range of topics—from writing effective pitches and connecting with journalists to navigating crisis communication. A “Lunch and Learn” that most stands out is “How to reuse content” where we talked about how we can use the same information in different ways. I learned how to effectively reuse content in social media posts, byline articles, Q&A’s and press releases. Throughout the internship, we were always encouraged to share ideas, ask questions, and actively participate in discussions.

Overall I am so thankful for all of the support and guidance from my manager, Rachael Clifford, as well as the rest of the 10toPR Team!  As I go into my last two years at college, I will start to apply the tools I learned at 10to1PR, such as smart brevity, to all communication efforts in the classroom, and out of the classroom. I now have the tools to understand a journalist’s and/or clients perspective when working on projects at school and/or at work. My goal after graduating is to work at a big PR firm, in either Chicago or New York. I want to continue exploring various sectors in PR, such as B2C. My experience at 10to1PR was invaluable and has helped shape the rest of my career.

10 to 1 Blog

The Road Into Public Relations and the Path Ahead

by Erica

The Road Into Public Relations and the Path Ahead

By Maggie Monroe, 10to1PR PR Intern, Summer 2025

As a summer intern at 10to1PR, this role expanded my understanding of the public relations field and provided guidance for my professional career as a public relations pro. 10to1PR offered countless hands-on experiences, I’ve been able to gain relevant technical skills and build upon my learning. While my academic courses set the basis for what to know about public relations,  my time at 10to1PR provided me with firsthand industry experiences.

During my Junior year at Northern Arizona University, I was motivated to do additional coursework, such as drafting press releases and pitching. This drive to gain more practice led me to apply for the internship at 10to1PR. During the first few weeks of onboarding, I knew that my duration here would enrich my need to learn more about this industry through drafting pitches, performing media monitoring, and supporting client teams. 

Starting at 10to1PR, I was assigned to various teams and helped with supporting their clients. Collaborating with these public relations professionals has contributed to my ever-growing skill set. While my academic courses laid out the foundation of what press releases are and how to manage media relations, this internship presented the true-to-life process of their teachings. 

One of the most memorable experiences for me during the course of my internship was being invited to a media event for a team’s client. Family Promise of Greater Phoenix, a 10to1PR client, received a $150,000 Donation from a construction company to support Family Promise’s Emergency Shelter Program. With the client team inviting various local media to attend the check presentation ceremony, Arizona’s Family (Channel 3/5) and 12News (Channel 12) came to document this special event. The media event was a great angle for the story since it was able to perfectly capture the moment and the people involved in way this story is so worthy of reaching an audience. I was able to learn about procedures and etiquette conducted during these events, such as where to stand and how to correspond with media outlet figures such as camera men.

In addition to the Family Promise media event, one of my client team at 10to1PR was CDCA-WREB-CITA (CWC), an agency which focuses on dental licensure examination standards, was featured on a podcast with one of their spokespersons. I was a bit in the dark when it came to podcast interview procedures but thanks to my teammates, I was able to shadow them and learn the behind the scenes operation with talking points and media training. 

Another standout experience during my internship was being able to attend the PRSA Phoenix Midyear Mixer. I have had limited experiences networking with other industry professionals, besides my professors, so this mixer provided me with the opportunity to connect with a variety of PR pros. At this event, I was able to converse with professionals working B2B, B2C, and even B2G, and receivel of their career insights deepened my perspective of where I wanted to head as an upcoming public relations graduate. The PRSA Mixer broadened my professional circle, connected better to my team members, and provided support being new into the field.

Being an intern for 10to1PR will always be a cornerstone in my journey of becoming a public relations professional. 10to1PR instills fundamental practices such as media relations, monitoring, with PR writing for any professional through their specialized guidance, career development, and team members. 

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

by james

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

Agency Leading The Way With Thoughtful, Secure, and Innovative AI Integration

10 to 1 Public Relations (10to1PR), a leading public relations firm offering strategic communications services, has been recognized as North America’s Most AI Ready PR Agency by the 2025 Bulldog PR Awards. 

Judged exclusively by journalists, The Bulldog PR Awards recognize achievements in the PR and communications industry. 10to1PR’s Gold Award for Most AI-Ready Agency highlights the agency’s human-led approach and use of AI technology to best serve clients across North America. Judges recognized how 10to1PR implemented AI policies, conducted staff training, and developed IVY, a proprietary and custom AI-powered tool that enhances storytelling while maintaining data security.

“10to1PR’s approach to AI is built on creating meaningful outcomes for our clients and fostering trusted collaboration with the media,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “By blending technology with human expertise and the critical thinking skills of our talented staff, we ensure every interaction reflects our commitment to quality, security, and authenticity.”

Early Adopters of AI

While many agencies are still debating how to integrate AI, 10to1PR took thoughtful and deliberate steps to incorporate it responsibly and effectively, starting in 2023. By integrating AI early and transparently, the company set a new standard for how PR agencies use AI technology to benefit both its clients and the media.

“10to1PR’s commitment is simple: to combine the best of AI innovation with the expertise and creativity of our team to deliver exceptional results,” said Weiss.

10to1PR didn’t set out to become an industry leader in AI.  Rather, it began researching, developing, and implementing AI tools initially out of a sense of fear about how AI would fundamentally alter the business landscape, including how companies might need or utilize public relations agencies in the future.

“The first challenge 10to1PR tackled was in relation to the threat that Deepfake images, audio, and video could pose to companies,” said Weiss. “With crisis communications being one of the services 10to1PR offers, we quickly became one of the first to warn of the business threat that Deepfakes presented and one of the first to set up processes and plans to help companies that unexpectedly came under attack.”

This strategy earned 10to1PR a page one search engine ranking worldwide for the term: Deepfake Crisis Management. 

IVY Powered by 10to1PR

10to1PR also built IVY, the company’s proprietary AI-powered tool that sharpens storytelling and amplifies results. Unlike off-the-shelf solutions, IVY operates as a secure, HIPAA-compliant, SOC 2 Type II certified closed system tailored to enhance a brand’s unique voice while keeping company data safe. Named after Ivy Ledbetter Lee, the father of modern PR, IVY represents the perfect combination of innovation and expertise.

“I wouldn’t call us an AI-first type of agency, we’re more AI-second since the critical thinking of our talented staff is first, and we simply put a lot of effort into building strong processes and support so that our teams can get the most out of our AI tools to benefit our clients,” added Weiss.  

Despite several requests from other PR agencies across the world to “rent seats” into IVY, the proprietary tool is only available to 10to1PR employees to assist its clients. 

The Emergence of GEO (SEO for AI)

10to1PR will soon be adding GEO (SEO for AI) strategies and services to benefit its clients. 

“SEO for AI is still the wild-wild-west right now, with lots of theories but little proof of what will work,” said Weiss. “10to1PR is close to launching several innovative strategies and tools to position our clients among AI search results. While not all of our ideas may work, we’re going to try several simultaneously until we identify what achieves the best results.”

Even with 10to1PR’s soon-to-launch GEO efforts, Weiss shared that earned PR, such as real, organic news stories and traditional press releases, will become even more important in the years to come as AI-based search requests continue to increase, and web-based search engines like Google continue to lose market share.

“AI won’t replace critical thinking and good storytelling strategies from talented employees, but strong, well-thought-out tools like IVY are going to let us take PR to an entirely new level,” concluded Weiss.

For more information about 10to1PR and its services, visit www.10to1pr.com.  To learn more about 10to1PR’s approach to AI visit https://10to1pr.com/our-approach-to-ai/ or to learn more about Deepfake Crisis Management and download a guide for effective preparation and safeguarding against digital deception visit https://10to1pr.com/deepfakes/

10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work

by james

10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work

10 to 1 Public Relations was recognized with two Globee Business awards: Public Relations Achievement (Use of AI) and Influencer Marketing Achievement.

Both recognize 10 to 1 PR’s public relations strategy and campaign execution expertise. The Public Relations Achievement (Use of AI) award acknowledges 10 to 1 PR’s success in artificial intelligence use, specifically in AI deepfake crisis communications management. 10 to 1 PR’s proactive approach is outlined in the Digital Deception guide, a free resource to help companies navigate a potential deepfake crisis with precision.

The Influencer Marketing Achievement Award highlights 10 to 1 PR’s success in influencer marketing and strategy to deliver results that achieve client goals.

Globee Business Awards recognizes and celebrates excellence in various industries worldwide. The program aims to honor organizations that have achieved remarkable success, demonstrated innovation, and positively impact their respective fields. Globee believes in acknowledging the outstanding achievements of individuals, teams, and organizations, and sharing their success stories to inspire others and encourage a culture of excellence.

Here’s a summary of the winning campaigns that were recognized: 

Public Relations Achievement (Use of AI) – PR Strategy for 10 to 1 Public Relations

BRONZE GLOBEE® WINNER

The Situation: AI is revolutionizing industries everywhere by increasing productivity, introducing new forms of creativity, and optimizing workflows. However, in the wrong hands, AI can be just as threatening to businesses as it is helpful. 10 to 1 PR created a free digital deception guide to provide business owners with a resource to protect their company from AI threats including digital deception and deepfakes.

Our Results: After launching the free guide as a resource on the 10 to 1 PR website, the site saw nearly 4x more traffic. Offering the guide for free 10 to 1 PR has increased accessibility to a prominent business resource for companies that may not otherwise have the budget for paid resources ultimately contributing to equality and inclusivity.

Influencer Marketing Achievement – PR Campaign for Vietnam Airlines

SILVER GLOBEE® WINNER

The Situation: Vietnam Airlines contracted with 10 to 1 PR to increase the airline’s brand recognition among the U.S. travel audience and drive attention to Vietnam Airlines’s direct flight routes from San Francisco to several cities in Vietnam. A press tour was designed to take the influencers to key locations throughout Vietnam to produce high-quality content for their audiences and promote general travel to Vietnam. This included arriving in Hanoi, visiting Hoi An, and leaving from Ho Chi Minh. Meals and outings were meticulously planned to ensure opportunities for the influencers to create content.

Our Results: All influencers who attended shared positive feedback about the trip and overperformed in their obligations to share content with their audiences.

By The Numbers:

  • 8 influencers attended
  • 1.1M total Instagram followers for all influencers
  • 30+ static Instagram posts
  • 3.75 million Instagram reel views
  • 2 posts have gone viral with a combined audience of 1.8 million+ reached

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

by james

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clients’ goals, earned two 2024 national industry awards from the Bulldog PR Awards. The two awards include a Gold Award for the Most AI Ready Agency and a Bronze Award for the Midsize PR Agency of the Year category. Bulldog PR Awards is the only public relations awards program judged exclusively by journalists to celebrate the best and brightest in the industry.

The AI award was given based on 10to1PR being at the forefront of Deepfake Crisis Management and spreading awareness about digital deception and the threat of AI-generated deepfakes to businesses across all industries. The company offers a free digital deception guide on the 10to1PR website and provides business owners with strategies to protect their company from AI threats and inform those who do not have access to PR or reputation management resources.

“AI can be a useful tool to assist companies everywhere, but in the wrong hands, AI can be just as harmful to businesses as it is helpful,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “We’re grateful to be recognized for our efforts to help companies prepare for and protect themselves from Deepfakes, and for the Bulldog PR Awards to once again name us Midsized PR Agency of the Year.”

In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. Earlier this year, Newsweek named 10to1PR to its list of America’s Best PR Firms in five categories. 

The Bulldog PR Awards is connected to Bulldog Reporter which has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.