10 Things You Didn’t Know About 10to1PR
We’ve built our reputation on delivering results for clients across multiple industries through strategic media relations and crisis communications. While you may know us for the coverage we generate and the stories we tell, here are ten facts about our Scottsdale-based agency that showcase the personality and principles behind our professional success.
1. We have a pet fish named Drip.
Our office mascot swims around, reminding us daily about the power of consistent communication. His name reflects the PR concept of a drip campaign, a steady stream of messages that builds awareness and reinforces brand messaging over time.
2. We have a monthly marble run.
These aren’t just for fun; they visually demonstrate how earned media builds momentum over time. Plus, they create engaging monthly social media videos.
3. We’re proudly a traditional PR agency.
We focus on proven media relations strategies that deliver real results. Our approach centers on building genuine relationships with journalists and securing organic media coverage.
4. We predominantly work with B2B clients.
Our expertise spans industries from healthcare, construction, professional services, and technology. We understand the unique challenges of reaching business decision makers through targeted media outreach.
5. 10to1PR Day is an official day.
The city of Scottsdale created this special recognition to celebrate our work and community involvement. This unique honor reflects our commitment to excellence and the positive impact we’ve made in the community.
6. The 10-to-1 rule inspired our company name.
Our philosophy is simple: it takes ten good things said about a business to overcome one negative comment. We help clients build their “goodwill bank” through consistent positive media coverage.
7. We serve clients nationally and internationally.
Our reach extends far beyond Arizona borders to companies across the United States and around the world. We work with businesses of all sizes, from startups to established corporations, helping them tell their stories to audiences wherever they need to be heard.
8. We’ve been growing for 13 years.
Since launching in 2012, we’ve expanded from two employees to 12 team members. Our client roster has grown to include companies across multiple industries and geographic markets.
9. Our AI assistant is named IVY.
We named it after Ivy Lee, the father of modern public relations, who pioneered ethical communication practices in the early 1900s. IVY represents our commitment to integrating technology while honoring the foundational principles that define our industry.
10. We specialize in crisis communications.
When companies face reputation challenges, we step in with strategic messaging and rapid response capabilities. Our experience includes handling everything from local issues to national controversies.
Our team brings both expertise and personality to every campaign, ensuring that your story gets told effectively across the right media channels. Contact us to learn how we can help share your company’s story.