Cross-Industry Success: 10to1PR’s Spring Media Highlights
The Spring season proved to be a stellar time for 10to1PR and our clients. We secured a diverse range of media placements across national, local, and industry-specific outlets. Let’s take a quick tour of some of our top hits:
💼 Business and Industry Buzz
Hospitality Tech highlighted our client’s innovative approach to personalized guest experiences. The Indianapolis Business Journalrecognized Brad Vogelsmeier of Milhaus in their prestigious Forty Under 40 list. We dove into the world of private equity with Roofing Contractor Magazine, and celebrated a construction industry leader’s Legacy Award in ENR Southwest.
💡 Tech and Innovation Takeover
PV Magazine USA featured our client’s groundbreaking use of robots in solar module installation. We explored the evolving role of healthcare CISOs with TechTarget, and Smart Cities World covered our client’s automated bus lane enforcement tech in Barcelona.
📺 Local News, Big Impact
Arizona’s Familybrought our client’s wearable healthcare tech to viewers across the state. The Phoenix Business Journalannounced Hexoskin’s new headquarters, while ReBusiness Online covered a major multifamily property groundbreaking in Ohio.
💰 Financial Insights for the Win
CU Broadcast featured AVANA Companies’ timely webinar series on rising loan delinquencies. Hotel Executive tapped our client for insights on 2025 hotel financing trends, and Middle Market Growth got the scoop on the private credit outlook.
💊 National Health Expertise
Our clients made waves in popular lifestyle publications. Shape Magazinefeatured one of our clients in their “Best Slippers for Women” roundup, perfect for those cozy work-from-home days. We also got our podiatry experts some love, with WebMD tapping their knowledge on cracked heels and EatingWell showcasing their picks for spring footwear.
From consumer tech to construction, healthcare to hospitality, 10to1PR showcased our ability to secure impactful coverage across a wide spectrum of industries and media types. We’re excited to keep this momentum going throughout 2025!
Want to see your company making headlines? Let’s chat about how 10to1PR can elevate your brand story.
10to1PR Kicks Off 2025 with Impressive Client Wins Across Diverse Industries
January proved to be a productive month for 10to1PR as we secured high-profile media placements for our clients across a wide range of industries. From cutting-edge technology to community initiatives, our team’s efforts resulted in coverage from top-tier publications, showcasing the breadth of our expertise and the innovative work of our clients.
These diverse media placements highlight 10to1PR’s ability to secure high-quality coverage across various industries. Our team’s expertise in crafting compelling narratives and identifying newsworthy angles has resulted in impactful stories that resonate with a wide range of audiences. As we move further into 2025, we look forward to continuing our partnerships with innovative clients, sharing their stories, and securing media coverage that makes a difference.
Otonomus Hotel, the world’s first AI-powered hotel, made a splash at CES 2025, bringing hospitality back to the conference for the first time in five years. Our goal: secure interview opportunities for the Founder and CEO of Otonomus Hotel, Philippe Ziade, at the booth and showcase the future of hospitality.
President Josh Weiss and PR Executive Sofia Ashley at the Otonomus book at CES 2025
Preparation was key. We crafted pre-event, during-event, and post-event press releases, developed talking points, and conducted thorough media training. Our team sifted through over 6,000 media attendees, targeting AI and hospitality reporters to secure interviews.
At CES 2025, we facilitated 15 interviews with Philippe Ziade and other Otonomus Hotel team members, juggling pre-scheduled meetings and impromptu requests from booth visitors. Our on-site coordination ensured smooth interactions with journalists from major outlets like Forbes and Fast Company. We also facilitated exclusive tours on-site at Otonomus Hotel with the BBC and Associated Press.
Otonomus Founder and CEO Philippe Ziade participating in a media interview at CES 2025
The results speak volumes. We completed 15 high-quality interviews, including unexpected opportunities with Vegas PBS and Las Vegas Sun. Reporters showed keen interest in Otonomus’s AI-driven approach to hospitality, setting the stage for extensive post-event coverage, including more than 50 media features and mentions so far.
This success at CES 2025 highlights our expertise in trade show PR. For more information on how we can elevate your brand at major industry events, visit our trade show services page here.
Last month, we hosted an event at our offices organized by the Society of Professional Journalists (SPJ). Basically, it’s a once-a-year event where Phoenix area PR folk pay money to SPJ to individually pitch reporters in person various stories on behalf of their clients. Think of it as speed pitching, where each reporter has their own desk and PR folk line up for their three-minute pitch.
PR Pros attend panel presentation with journalists at SPJ Publicity Summit
This year, 29 journalists volunteered to participate and be pitched by several dozen PR professionals. The picture shown is of many of those journalists gathered in our offices a few minutes before the pitching sessions began.
We’re very proud that 10to1PR serves clients across the U.S. and that we work with media across North America- but it felt great contributing to our local Phoenix community (media and PR peers alike). Generating local market media for our clients across the U.S. is a priority for us, and seeing local media up close and in person only rejuvenated our excitement in doing so.
Journalists in attendance at SPJ Publicity Summit
Got a story you think that your local media should care about? Give us a call and let’s chat!
How to Leverage Community Outreach Initiatives for Positive Brand Awareness
Written by Annie Appleton, PR Executive at 10 to 1 Public Relations
Corporate social responsibility, such as community outreach and charitable work from a business, has long been a tool used by public relations professionals to help bolster an organization’s reputation. There are a lot more benefits that can come from performing community outreach projects other than being a positive story to feed to the media. We’ll run through some of those benefits, plus how to turn a community outreach initiative into a PR win.
Why Community Outreach Matters
Performing community outreach is a great building block for positive brand reputation and recognition. Having strong community outreach initiatives also helps build trust between the business and the community. It shows that the business cares about its community and the people in it, thus helping to create a more loyal customer base. This also reigns true internally for the business or organization.
“Roughly 82% of U.S. consumers actually consider corporate social responsibility when deciding what services and products to buy and from where. Similarly, a survey of millennials’ work habits indicates that 86% of Generation Y workers greatly value their companies’ corporate social responsibility programs and would quit their jobs if those programs started to slip.”
We are seeing more and more from both an external and internal standpoint that people care about what values a business stands on. People are choosing where to work and shop in businesses that align with their own core beliefs. With the rise of social media, audiences can determine by one post if they will support a business or not.
How to Identify Relevant and Timely Causes
The first thing we look at when start to think about a community outreach initiative is the calendar. We review what holidays are coming up, what time of year it is, and what is timely. For example, in June, a community outreach effort could be centered around Father’s Day, Pride Month, or summertime.
The next thing to consider is the who, what, and why:
Who in the community needs help
What are we going to do to help
Why we chose this particular problem to solve
Finding a cause or organization that is relevant to your business is a good place to start when it comes to deciding the “who.” Here in Phoenix, AZ, it gets hot in the summer. For those who haven’t experienced it, imagine walking into an outdoor wood-fired pizza oven. It is like that, only hotter, from May – October. Homelessness is a big issue here, caused in part by not enough affordable housing and an unstable economy. Here is why the who, what, and why come into play:
Who: People with little to no access to shelter from the heat
What: We will host a water drive by donating cases of water to an organization
Why: According to reports at least 130 people experiencing homelessness died from heat-related deaths in 2021
Getting PR Recognition for Your Community Support
Our client Air Pros collaborated with their local Big Brothers Big Sisters organization on a donation to support kids in the community.
Once you have identified your cause and how you are going to help, there are several things you can do to leverage the work you are doing for positive public relations. Consider:
Creating an event around your community outreach project.
Make sure to take photos with your company’s logo visible
Invite the media to your event and offer interviews about the cause
Send a post-event story (along with your photos) to the media
Add how your company practices corporate social responsibility to the company website
Post your photos and community outreach projects on social media
The Big Picture: Impacting the Community
We worked with our client FirstBank to create the ‘Give it Forward’ campaign to raise awareness for donating to local nonprofits for Coachella Valley Giving Day and Arizona Gives Day.For this year’s campaign, FirstBank surprised local residents by covering their gas bills and encouraging them to ‘give it forward’ by donating to a nonprofit of their choice.
Most importantly, community involvement helps the community at large. When performing acts of service there are real people in real need that are the most important beneficiaries. Think about a back-to-school supply drive. Those who benefit the most will be the teachers that often have to buy supplies for their classrooms out of their own pockets, and the children who will have the supplies they need to learn. That should always be the main focus of a community outreach project, not how it benefits the business doing the service, but how it benefits the community.
The internal benefits of community involvement are vast. These programs and projects are wonderful for team building and unifying employees. They get the whole team to work on one goal – helping others. It can help raise employees’ morale as well. If employees are given a voice on what projects and issues are important to them, it can leave them feeling not only more professionally fulfilled but also fulfilled on a personal level. Many businesses and organizations choose to schedule volunteer days where, instead of going to work, they volunteer at an organization for the day. This gives the employee more control to choose a cause close to their heart.
Takeaways
Taking part in community outreach programs is a wonderful way to practice corporate social responsibility. Community outreach can help to build brand recognition and reputation, foster trust with customers and the community, and bring a team closer together. But when we look at the bigger picture practicing corporate social responsibility by helping the community around us is invaluable to the community and the individuals that are at the receiving end.
We should all try to leave the world a little better than when we arrived. Companies are no exception. There is so much good that can be done in the world, so many people that could use a helping hand, and not enough people that are willing to extend that helping hand. I encourage you to go out and be involved in your communities, and strive to be the good in the world, you will be surprised how even the smallest of things can make an enormous difference in the lives of others.
Written by Katie Geraghty, PR Executive at 10 to 1 Public Relations
It feels like each day in our calendar year has been deemed a holiday in some capacity, allowing a perfect opportunity for your company to capitalize. Whether it be celebrating Veterans Day or Talk Like Shakespeare Day, holidays come in all forms each with its own potential audiences.
Identifying and amplifying holidays that relate to your organization’s mission or values allow for meaningful, relevant, and strategic media opportunities. As media relations experts, holidays of any kind give our team an opportunity to showcase clients through local promotions or events. Planning and executing these media campaigns keeps our creative juices flowing while gaining positive, local media attention for our clients.
Try it for yourself, here are 5 tips for your next holiday-based media stunt:
1. Identify campaign goals
Identifying the solid goals of the campaign as well as the target audiences are the key first steps to planning a successful campaign. Meeting with your team and all involved to clearly identify the goal for the holiday campaign is essential to its success. What’s that overused saying, ‘Rome wasn’t built in a day’. Go ahead and apply that logic here. Laying a solid foundation will allow you to reach new heights, heights being audiences of course.
2. Research, research, research
Investing quality time into understanding what the holiday represents is essential to avoiding any PR blunders. Identifying the true meaning of the holiday will better allow creativity to flow throughout the process of developing the holiday event.
After identifying an appropriate holiday to center a media event around, it’s important to identify how this ties directly to your client’s business goals and PR strategy. The final component of researching for the event involves identifying the appropriate markets and audiences, without the appropriate targets, the event will carry less impact and relevance!
3. Collaborate
Working together with your team to identify a few tie-ins to the holiday provides a great springboard to create better, more relevant ideas. In a creative field such as PR, we see the benefits of collaborating every day.
Bringing together a diverse team for a brainstorming session can be extremely helpful to hear various perspectives and develop an idea everyone can support.
4. Plan every detail
For every media event you coordinate, planning is truly at the core of ensuring the success of a campaign. Establishing clear timelines, deliverables, and roles will allow everyone involved to feel much more relaxed and comfortable throughout the process.
Nailing down the nitty gritty ahead of time will relieve stress points. We recommend working with your team to identify potential roadblocks and develop solutions ahead of time, so everyone feels prepared.
5. Evaluate the Results
Execution is a direct result of your planning efforts, but you’ll need to be flexible in case something doesn’t work as expected. Each event is a great opportunity to learn about the needs of the media and community, so allow yourself to be present and observant!
Taking the time to reflect on the event directly after will allow your team to better understand the successes and identify any missed opportunities. Reflecting, adjusting, and implementing these ideas will make your next event even easier.
If you ever need help, the team at 10 to 1 PR would love to help!
Should public relations for charities and nonprofits be implemented differently compared to for-profit businesses?
For nearly 20 years, I’ve been asked a variation of this question by nonprofit leaders. Since I launched my PR firm about a decade ago, the question comes even more frequently. While most of our clients are for-profit businesses that are national or in several markets, we have also worked with a handful of charities and nonprofits over the years, some that are nationally focused and others local only to a single media market.
When it comes to PR tactics, it doesn’t matter if you’re a for-profit or nonprofit. Sure, a nonprofit might be focused on specifically promoting its fundraising or education efforts, but when you boil it down, it’s really promoting a service, product or idea just like a for-profit business.
I’m constantly impressed by the mission-driven focus of the many nonprofit leaders that I’ve worked with, and I believe business leaders can learn a lot from their passion and commitment to achieving an end goal. The challenge is that some nonprofit leaders fail to understand that their organization is a type of business too and that public relations is a key ingredient to achieving success for their overall mission. Many times, and for various reasons, nonprofit leaders have the wrong mindset and don’t recognize or believe they should adhere to the proven PR recipe that many businesses follow…
