Media Relations
Earn Coverage That Builds Authority
We secure coverage in credible media outlets that strengthen reputation and shape market perception.
At 10 to 1 Public Relations, we focus on consistent, strategic visibility. National coverage matters, but long-term influence comes from showing up in the outlets that shape your local markets, industry, and audience.
Why Media Relations Matters
Third-party coverage carries weight. When respected media outlets feature your organization, it builds trust, supports growth, and strengthens long-term market position. Authority comes from consistency, not one-time headlines.
Strategic Media Relations
We prioritize the outlets that influence your audience most, from respected industry publications, to local and regional outlets, to Tier 1 media opportunities when the story warrants it.
Media Targeting
We identify the outlets and reporters most likely to cover your story and develop thoughtful, personalized outreach that aligns with what they are covering.
Where Media Strategy Creates Opportunity
Launches, events, milestones, policy developments, and strategic partnerships create natural opportunities for coverage when approached with discipline and planning.
A Three-Layer Launch Strategy
Most firms focus only on launch day. We build product and service launches in three strategic layers that extend visibility, strengthen authority, and create greater business impact than a single announcement alone.
Layer 1: Launch Day
The initial announcement creates immediate visibility and establishes the market moment.
Layer 2: Local Market Focus
Targeted outreach across key geographic markets creates sustained visibility where business growth matters most.
Layer 3: Industry-Specific Authority
Focused outreach within priority industries and subcategories builds credibility with the media and audiences that influence buying decisions.
Location Launches
Groundbreakings, ribbon cuttings, grand openings, and new facility launches require more than a single announcement. We build strategic timelines that create momentum before, during, and after the opening moment.
Trade Show Media
We schedule meetings with attending media, coordinate booth visits, and connect reporters directly with our clients during the show.
Public Affairs Media Strategy
We support public affairs initiatives through disciplined media engagement that informs stakeholders and contributes to industry conversations.
White Label PR Services
We support agencies and internal marketing teams that need experienced media relations expertise, providing dedicated PR support that strengthens capacity, expands capabilities, and delivers results for their clients.
Proven Visibility. Measurable Impact.
Disciplined media strategy produces consistent results. Here are examples of earned coverage that strengthened positioning, expanded influence, and reinforced credibility.
