Rosendin Welcomes Hank Brasch as Chief Administrative Officer and Executive Committee Member

March 22, 2021

Rosendin Welcomes Hank Brasch as Chief Administrative Officer and Executive Committee Member

Electrical contracting company also expands executive leadership team

San Jose, CA (March 22, 2021) – Rosendin, the nation’s largest employee-owned electrical contracting company, is pleased to announce Hank Brasch as its new Chief Administrative Officer (CAO) and Executive Committee member. Hank brings over two decades of construction industry experience focused on creating long-term strategic plans, managing risk, and building diverse teams.

As CAO, Hank will oversee several departments, including Enterprise Risk Management, Human Resources, Information Technology, and Security. He will also provide legal oversight of contracts, licensing, ethics and compliance, and corporate governance.

“Hank brings a unique skill set as both a lawyer and a leader committed to the people side of the business. Hank is well-regarded in the industry for being fair and practical because he truly understands risk and sees the big picture, so we are thrilled he chose to join our team at Rosendin,” said Mike Greenawalt, CEO. “I am also impressed by Hank’s passion and experience developing and implementing company-wide strategies designed to continuously improve the employee experience, as it aligns with Rosendin’s core value around building people. The entire Executive team is excited to hear his ideas to develop our teams further.”

Hank reports directly to Rosendin’s CEO, Mike Greenawalt, and joins Rosendin’s Executive Committee in their development of strategies for company priorities, including developing, implementing, and driving the company’s long-range planning. The executive committee will also expand to seven members, with the addition of Lorne Rundquist, Rosendin’s long-standing Chief Financial Officer (CFO).

“I have been following Rosendin for many years and have always been impressed by their long-term view of business that is guided by strong ethics and a commitment to their talented staff,” said Hank Brasch, Rosendin CAO. “The last year has been especially noteworthy as Rosendin encouraged its teams to use innovative tools and practical solutions to protect all workers and keep projects moving forward during very challenging times. I am excited to contribute to Rosendin’s continued success and growth.”

Before joining Rosendin, Hank was Executive Vice President and Chief Legal Officer for Webcor Builders, where he held numerous responsibilities, including leading the corporate legal, insurance & risk management group, taking a hands-on approach to conflict resolution, and creating and implementing an ethics and compliance program. Hank also served as Counsel at Bechtel Corporation and was an associate in the construction practice group at Thelen Reid & Priest, LLP.

He is a member of the California Bar and the American Bar Association. In 2017 Hank was selected as Corporate Counsel of the Year by the San Francisco Business Times. He also gives back to the community, volunteering with the Stephen and Nancy Grand Family House and Back on My Feet nonprofits.

As the largest employee-owned electrical contractor in the United States, Rosendin’s services include design-build engineering, BIM services, special systems, and renewable energy. They work closely with the National Electrical Contractors Association (NECA) and the International Brotherhood of Electrical Workers (IBEW) to offer productive career paths for industry professionals across all skill levels, including opportunities for those who are new to the craft.

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Media Contact – Laura Slawny
10 to 1 Public Relations

About About Rosendin

Rosendin, headquartered in San Jose, is the largest employee-owned electrical contractor in the United States, employing over 7,000 people, with revenues upwards of $2 billion. Established in 1919, Rosendin remains proud of our more than 100 years of building quality electrical and communications installations and value for our clients but, most importantly, for building people within our community and our company. At Rosendin, we foster a culture of diversity, inclusion, and shared ownership.

Visit the Rosendin Website

The Rosendin Case Study

Learn More

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10 to 1 Blog

Unmasking 10 to 1 Employees: Mayra Vasquez

March 22, 2021

Unmasking 10 to 1 Employees: Mayra Vasquez

Mayra Vasquez – Public Relations Coordinator

I am a recent ASU graduate with degrees in English (Writing, Rhetoric, & Literacies) and Communication. I’ve always loved writing, but I knew I wanted a career in public relations because I’m invested in how a message is crafted and how audiences respond to the story told. I’m also a lover of horror movies, rock music, and Thai food.

But first, the company had to completely change its original focus. Title Alliance started out as the Title Abstract Co. of Pennsylvania, which was founded in 1948.

What’s your favorite book?
The Humans, by Matt Haig

Best advice you’ve ever been given?
The right opportunity is waiting for you.

Your favorite magazine, publication, or outlet?
VICE or Vox – I love the interesting stories they report.

What’s one lesson you’ve learned from your time in Public Relations?
You can’t control everything and sometimes you’re going to have just work with what you have.

When you’re not at work…
I love going out with friends and family to discover amazing places in Arizona like scenic places in nature or the best local restaurants. I also have two little nephews who are my entire world and I love spending my time with them and watching them grow up.

A Lesson for Business During March Madness

March 18, 2021

A Lesson for Business During March Madness

It’s that time of year- The March Madness college basketball tournament. If you’re not a college basketball fan, keep reading. Don’t worry, what I’m going to share should still make sense.

Like a lot of people, every year I complete a bracket of the participating teams to predict a winner. But, in truth, I barely pay attention to college basketball during the season. So how do I choose which team I think will win?

Sometimes I favor teams from my hometown simply because I want to see them win, or the team representing the mid-major conference that my alma mater plays in.

Like most people, I usually just go with the teams I’m most familiar with, or the teams with higher rankings.

Duke Basketball is the perfect example. For the first time in decades, Duke did not make the tournament, but had they squeaked into the field of 64 my assumption is that a lot of casual basketball fans would have chosen them to make the Sweet 16. Simply off of name recognition, awareness of their team history, and out of respect for their well-known coach. Their legacy matters- and people are willing to give them the benefit of the doubt even during a tough season.

A lot of people choose a product or business the same way.

There’s comfort in familiarity. There’s confidence in a track record of success, even if the current task is something new. Belief in individuals transfers to trust in an organization.

How does a business achieve this? By playing the long game and promoting their successes along the way. It’s not by announcing one big new contract, it’s by announcing a steady stream of contract wins over time. It’s not by creating one single event, it’s by promoting numerous events throughout the year.

One good season or one good story isn’t going to earn long-term loyalty. It’s repetition of actions, over long periods of time, which ultimately breeds public confidence. It’s that awareness and reputation which will sustain a company even during a rough patch.

Finally, allow me to share one last off-topic story simply because it makes me smile every year around this time. Probably a good 15 years ago or so, a friend of mine had a vasectomy. He had to book it far in advance because he wanted the timing to coincide with the start of the basketball tournament. Turns out he had to book early because a lot of guys have the same idea. They figure if they had to sit at home with a bag of frozen peas in their lap for a couple of days, they might as well do it while there were constant basketball games on TV!

Unmasking 10 to 1 Employees: Marcia Brookey

March 16, 2021

Unmasking 10 to 1 Employees: Marcia Brookey

Marcia Brookey, APR – Senior Account Executive

I have lived in many cities and countries: Brazil, Italy, Israel and the United States. I enjoy starting a new life in a completely new city – although unpacking is a beast! I have over a decade of experience in marketing and public relations. I am a native of Rio de Janeiro and started my career in public relations in Sao Paulo in 2009. There, I served clients in the publishing, construction, architecture and interior design industries. But I married an Okie, and so in 2011 we moved to Tulsa, OK, where I consulted in public relations and market research for three years. Over the last six years I managed marketing and public relations for a large financial services organization in Oklahoma. I feel fortunate to have relocated with my family to the Phoenix area. I am ready to bring my experience and skills to The Valley and help boost brands!

If you didn’t work in PR, what would you do?
I would be teaching Communications and Film at the university level. Before working in public relations, I earned a master’s degree, taught undergraduate classes and published a book about documentary film.

Best advice you’ve ever been given?
The right opportunity is waiting for you.

What is your most memorable PR experience?
Bragging, not bragging. I’ve put my client (the Brazilian Association of Ceramic Tile Manufacturers) on the front page of the largest business and financial newspaper in Brazil – the Brazilian version of Wall Street Journal. It was a homerun.

When you’re not at work…
I am hiking the beautiful Arizona and New Mexico trails and mountains, reading, traveling with my kids and husband, watching documentaries, taking care of my houseplants and trying to become a better photographer.

What’s one lesson you’ve learned from your time in Public Relations?
Public relations is a long-term commitment to building mutually beneficial, trustworthy relationships with many, if not all, your stakeholders.

Who’s your celeb doppelganger?
I don’t think I have one, but a friend insists that I remind him of Gal Gadot in Wonder Woman. Yeah, right! I wish…

Phamatech Stands #AgainstAsianHate

March 5, 2021

Phamatech Stands #AgainstAsianHate.

San Diego, CA (March XX, 2021) – San Diego-based Phamatech Laboratory and Diagnostics, Inc. (Phamatech), an FDA approved manufacturing facility and global provider of diagnostic products, has joined thousands of other Americans to denounce racists acts against people in the Asian American Pacific Islander community. Phamatech was founded by Dr. Tuan Pham, who was born in Vietnam but fled to the U.S. as a child refugee with his brother in 1975. He has spent decades supporting the local Vietnamese community and serving as a board member for multiple nonprofits in the San Diego area, and today employs many people of Asian descent.

The recent wave of anti-Asian violence and verbal attacks are repugnant and cannot be tolerated. Phamatech stands with others in our community who are speaking out against this hatred and is appreciative of the vast majority of our fellow Americans that find Anti-Asian actions intolerable.

#StopAsianHate

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Media Contact – Josh Weiss
10 to 1 Public Relations

About Phamatech

Founded in 1991 by a small group of dedicated scientists and business executives, Phamatech Laboratory & Diagnostics, Inc. is a U.S.A. based licensed laboratory and manufacturer and global provider of diagnostic products to better human lives. Phamatech is focused on innovation in drug and genetic testing at its licensed, accredited laboratory in San Diego, California. We provide customizable screening devices for Fertility, Toxicology, Infection, and Disease, as well as Pain Management testing and Pharmacogenetic testing, which identifies genetic variations that affect drug metabolism in the human body.

Visit the Phamatech Website

The Phamatech Success Story

Learn More

10 to 1 Public Relations Offers Insights in Global Communications Survey

March 1, 2021

10 to 1 Public Relations Offers Insights in Global Communications Survey.

IPREX survey shares perspective from public relations leaders in 17 countries on how the pandemic has affected the global communications industry

Scottsdale, Arizona | March 1, 2021

Strategic communications firm 10 to 1 Public Relations was among the public relations industry leaders across the world invited to participate in the latest industry survey from IPREX, the $420m global communications network, of which it is a proud member. The global survey released insights about the lessons of 2020 and implications for 2021 for the independent PR and marketing industry, based on inputs from its offices around the world. Despite – or maybe because of – its many challenges, 2020 heightened the need for communications services.

“While the impacts of the pandemic and the economic disruptions weren’t experienced uniformly across sectors or markets, there are some powerful learnings that both give optimism for the year ahead and highlight areas for communications and marketing leaders to prioritize, wherever they operate. Challenges abound and vary widely, but solutions without fail include solid communications strategies,” said Julie Exner, Global President of IPREX.

Josh Weiss, President of 10 to 1 Public Relations and sole Arizona member of IPREX, shared his perspective on how different companies in Arizona and across the country have addressed the disruption brought on by the pandemic.

“In 2020, we saw companies generally follow one of two strategies: to hibernate or accelerate. The companies that chose to hibernate essentially tried to minimize their footprint and costs to conserve cash with the plan to reenter the fray once the pandemic passed. The companies choosing to accelerate were the ones who doubled down by being more aggressive or pivoting their businesses quickly to maximize short term returns in hopes of a long-term positive effect,” said Weiss.

The latest IPREX survey revealed the following insights:

Uneven Disruption and Uneven Recovery

Firms with deep experience supporting hospitality, tourism, and travel suffered alongside their clients, as the impacts of the pandemic brought much of that sector to an abrupt halt. While these firms continue to recover, many IPREX firms also expect to be impacted by the emergence of new or changed trade dynamics, from the aftermath of Brexit for the E.U. and the U.K., to the next generation of China-U.S. relations under a Biden administration, among a myriad of others.

Global Scale Challenge Reinforces Global Scale Solutions

While each country, region and metropolitan area around the world shaped its response to the challenges of COVID-19 based on local realities, the capacity to share experiences, stories and data created a strong awareness of the value of global connections. Alliance efforts in the future won’t be a return to past practices or models, but new forms of global cooperation, collaboration and partnership with independent firms on-the-ground in key markets operating with the benefits of shared talent, technology and best practices.

The Complicated Future of Facts Means More Communications Needs

Both the pandemic and the accelerating polarization of societies around the world have contributed to the fracturing of traditional sources of public information, undermining citizens’ confidence in official messaging from government and private brands. IPREX firms have seen an increased demand related to developing strategies to reinforce the credibility of those institutional players. This need isn’t likely to abate anytime soon. Specifically, IPREX firms report a rise in the increasing sophistication required in using digital and social media tools for the delivery of effective messaging.

Purpose-Driven Work on the Rise

Many corporations supported by IPREX firms are engaging in unprecedented efforts to ensure they are meeting their obligations to all their stakeholders: customers, employees, communities and investors. Corporate social responsibility efforts are moving into new levels of investment and sophistication. IPREX firms report clients are increasingly coming to their agencies for environmental, social and governance (ESG), sustainability and purpose-driven work.

Equity and Systemic Racism Demand Thoughtful Navigation

Set off by events in the U.S. (in particular, the death of George Floyd), but reverberating around the globe, issues of racial and ethnic equity have now been raised to a level of awareness such that brands and organizations cannot sit on the sidelines. Authentic and inclusive voices, as well as clear intentionality, are now reputational commitments being made by IPREX itself, as well as by the clients IPREX agencies serve through their public relations and strategic communications services.

Weiss emphasized how these changes have impacted his Scottsdale-based public relations company:

“The number of new prospect inquiries at our firm has increased sharply at the end of 2020 and into 2021 from both companies that have been accelerating and those that have been hibernating. As vaccination rates increase, I am optimistic we’ll see inquiries continue to blossom from companies that want to be well positioned for the PC (Post COVID) economy,” added Weiss.

More information about the IPREX survey can be found at https://www.iprex.com/outlook-report/.

About IPREX IPREX is a $420 million network of communication agencies, with 1,220 staff and 93 offices worldwide working across the spectrum of industry sectors and practice disciplines. IPREX is the tenth largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.

PR for the Win

January 21, 2021

PR for the Win.

While this new year has just begun, it already feels like a sprint. Not just from the renewed energy of our current clients, but as demonstrated by the significant increase in prospective client inquiries that we’ve already received this year.

Why is this year different? Significant change is imminent.

2021 initially might feel like a continuation of 2020, but the ending will be far different. I’m not just talking politically, but as it relates to the pandemic and ultimately the economy. The general public can finally see a potential end to the pandemic once enough vaccines are administered. Businesses are seeing it too.

But this year, it’s like everyone is on the same compressed schedule to make up for time lost due to the pandemic, forcing many companies to work harder to ensure they’re at the front of the pack when potential customers cross the pandemic finish line.

Thinking about this finish line, I can’t help but think about how a company’s PR strategy correlates to a race day strategy.

Back to high school when I ran track, my primary race was the 400 (one quarter of a mile) or one full loop around the track. I was decent at it. My freshman year, my best time was 55 seconds, good enough to earn a spot at regionals. My coach tried me in some other races like the 100, but I didn’t have a great start out of the blocks so my times were never great. He tried me at the mile, and while I started strong, I would fade to the back of the pack as the race went on.

My success at the 400 wasn’t based on technique or skill. Ultimately it came down to one thing: I always ran the race as a flat-out sprint. I wasn’t the fastest out of the block, but I was by far the fastest in the middle of the race building up a lead. By the end, I was running out of gas trying desperately to hold on to the lead that I had built. This often led to my getting passed at the end by a closing competitor who had saved some energy for their sprint to the finish.

It’s okay to sprint the entire way from start to finish, it is a valid strategy for some cicumstances. But if you want to win the race, the strategy is done before you ever step foot on the track. It means before the race even begins you need to know what length of race you need to enter to make sure you end up in the right spot at the right time. Otherwise, you risk of running out of gas as you to watch your competitors run right by you into the arms of your potential customers.

It’s why you see a lot more in-race strategy occurring in longer races. The goal isn’t having your personal fastest time across the finish line, it’s simply about crossing the finish line first. It’s why you often see a clump of runners in a pack despite everyone having a different strategy. The goal is about trying to force the competitors to react the way you desire to advance your strategy to win. The runners with a fast last leg sprint try to stay with the pack and keep the pace slow until the end knowing they can outrun the rest. The runners less known for their sprint abilities may try to push the pace faster early in hopes of leaving others so tired or far behind they have nothing left at the end and can’t catch up before the race ends.

Which brings us back to today’s race to the pandemic finish line. Current predictions are that sometime later this year, we’ll pass a threshold where enough people have been vaccinated and it becomes safe to start gathering in groups again, going back to the office or booking travel plans.

As a business, you need to think about this race route from start to finish and how a public relations strategy can help you come out ahead. Along that route, you need to place different potential “PR story” flags along the way. Maybe the best strategy is placing the flags equal distances apart and simply sprinting as fast as you can through all of them to reach the finish line before anyone else. Or, maybe your strategy is to start off slower and clump more of the flags towards the end to ensure you’re at your top speed as you reach the finish line.

As a PR firm, my team excels at developing a plan, planting flags and implementing the strategy. If you need help, let us know. We’re already wearing our running shoes and are ready to go.

— written by Josh Weiss

One Last (Genuine) Thank You in 2020

December 30, 2020

One Last (Genuine) Thank You in 2020

With hindsight finally becoming 2020, I wanted to take this last opportunity to say thank you.

Bluntly, the year was just straight-up unprecedented. While a difficult year for everyone on so many levels, I’m so humbled and appreciative that 2020 was by far the best year 10 to 1 Public Relations has had, yet.

I just learned a number that simply amazes me.

Unmasking 10 to 1 Employees: Jeff Davidson

December 29, 2020

Unmasking 10 to 1 Employees: Jeff Davidson

Jeff Davidson, Senior Account Executive –

Believe it or not, I have been in Public Relations for more than 15 years. In that time I’ve dressed up in a mascot uniform, been in a dump truck full of LEGO blocks, was on the floor of the New York Stock Exchange, and ran around SXSW, CES, and HIMSS. Public Relations may seem glamourous, but it’s a lot of hard work. Although I’ve learned a lot from my clients, my coworkers, and my mistakes over the years – I wouldn’t change a thing.

Unmasking 10 to 1 Employees: Sharda Veeramally

December 22, 2020

Unmasking 10 to 1 Employees: Sharda Veeramally

Sharda Veeramally, Senior Account Executive –

I have been in Public Relation for over a decade and I can bet that most of my family members and friends still don’t know what is it that I do. Do I make ads or write articles for newspapers that don’t really have my name on them? My fellow PR pros can relate to this feeling. Right?! #faceplam. Nevertheless, I’ve had a great start to my career in India before moving to the United States five years ago. It definitely was a tough transition initially, but thanks to my amazing coworkers and clients for making it a smooth ride. It’s been a fulfilling journey, to say the least, and I am just getting started!

If you didn’t work in PR, what would you do?
Maybe a professional dancer or a theater artist – still telling stories, just like I do in PR!
When you’re not at work …
You’ll find me running around with my 2-year-old or in the kitchen experimenting with a new recipe.
Best advice you’ve ever been given?
The best advice I ever received was from my parents to “always trust your unique path and keep putting in the hard work. Everything will fall in place.”
What’s your favorite quote?
“Stay hungry, stay foolish” – Steve Jobs
If you had a superpower, what would it be and why?
Maybe the power to change things instantly at the blink of an eye, like in the show “I dream of Jeannie.” I would use it every day to spruce up the house after my toddler destroys it!