The Connective

The Connective

About The Connective

The Connective is Greater Phoenix’s regional smart city consortium that brings together cities across the region to collaborate on innovative solutions that improve the lives of residents. Through cross-regional collaboration, The Connective connects cities with each other, ensures effective communication, and provides resources to help cities innovate efficiently. The consortium is led by an Executive Committee comprising key leadership from cities across the Greater Phoenix region, including CIOs and City Managers from Avondale, Mesa, Scottsdale, and Goodyear.

10 to 1 Public Relations specializes in strategic communications for smart city initiatives and regional innovation ecosystems. For The Connective, we leveraged our media relations expertise to deliver exceptional results through strategic planning, targeted media outreach, and coordinated messaging across multiple city partners.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

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Positioning The Connective as a National Smart City Leader

Our Goals.

Position the Greater Phoenix area as a leading smart region among other smart regions nationally
Build awareness for The Connective’s applied research and collaborative approach
Secure media opportunities highlighting the work achieved by member cities
Demonstrate how regional collaboration improves the lives of residents
Showcase innovative projects that position Greater Phoenix as a leader in smart city technology

Strategic Approach.

We implemented a comprehensive strategy that showcased regional collaboration and innovation:

Trend Identification: Leveraged media monitoring to identify the rise of smart cities as a major trend
Targeted Media Outreach: Created customized pitches for key industry reporters covering smart cities
Spokesperson Coordination: Aligned messaging across multiple city partners and leaders
Executive Committee Access: Provided reporters with direct access to city leadership
Regional Impact Storytelling: Connected individual city innovations to the broader regional strategy

What We Did.

Conducted extensive media monitoring to identify smart city industry trends
Interviewed The Connective’s spokespeople to gain valuable insights into regional collaboration
Created a targeted list of reporters covering smart cities and smart regions nationally
Developed customized pitches highlighting specific city innovations and regional impact
Coordinated interview schedules between busy city leaders and media outlets
Secured an interview opportunity with a leading reporter at GovTech
Managed complex scheduling across multiple city partners and their communications teams
Balanced The Connective’s messaging with individual city government communications goals

Results and Impact.

Secured two separate in-depth articles in GovTech, a leading government technology publication
Generated three separate mentions in GovTech newsletters, extending reach to national audience
Successfully positioned Greater Phoenix as a leading smart region through media coverage
Demonstrated the value of regional collaboration through specific city innovation examples
Highlighted the role of The Connective in facilitating cross-city communication and resource sharing
Overcame the challenge of coordinating multiple city leaders with limited availability
Completed the campaign within the monthly retainer budget with no additional costs

Key Takeaways.

Regional collaboration stories resonate with national media covering smart city initiatives
Coordinating messaging across multiple stakeholders creates consistent narratives
Media monitoring helps identify trends that can be leveraged for timely pitches
Providing direct access to city leadership increases the value of media opportunities
Balancing consortium messaging with individual city priorities requires careful coordination
Connecting individual innovations to regional impact strengthens the overall narrative
Persistent follow-up is essential when coordinating interviews with busy government officials