ITS World Congress
ITS World Congress
About ITS World Congress.
ITS World Congress, organized by RX Global, brought together 600 speakers, 6,000+ attendees, and 300 exhibitors from over 50 countries to share transportation technology innovations. 10to1PR managed all media relations for this global conference.
10to1PR specializes in strategic communications for complex industries and events. For ITS World Congress, we leveraged our trade show PR expertise to deliver exceptional results through strategic planning, personalized outreach, and on-site management.
10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.
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Driving Global Media Coverage for a Premier Transportation Technology Event
Our Goals.
- Generate maximum visibility before, during, and after the event
- Secure attendance from key media across multiple sectors
- Showcase innovative transportation technologies
- Position ITS World Congress as the premier global transportation technology event
- Establish new channels to reach transportation professionals
- Support exhibitors’ media needs
Strategic Approach.
We implemented a comprehensive strategy across multiple phases:
- Pre-Event Planning: Developed targeted outreach with timed announcements from January through August.
- Media Engagement: Tailored pitches to transportation reporters, business journalists, local Atlanta media, and international outlets.
- On-Site Management: Created a digital briefing directory, exclusive interview opportunities, and tech tours.
- Post-Event Coverage: Extended strategy with press releases and continued outreach.
What We Did.
- Executed a multi-phase campaign starting with foundational elements in January
- Established the first official podcast partnership with The Transportation Channel
- Created comprehensive press materials and a digital briefing directory
- Secured 70+ media registrants through personalized pitching
- Organized an exclusive Pen and Pad event with ITS America’s CEO
- Arranged television segments, B-roll opportunities, and radio interviews
- Promoted tech tours showcasing real-world applications
Tech Tours and Demonstrations.
We coordinated tours that transformed abstract discussions into tangible demonstrations at:
- Georgia Department of Transportation’s Transportation Management Center
- Curiosity Lab at Peachtree Corners
These tours provided broadcast media with engaging footage and gave journalists deeper context about the innovations.
Results and Impact.
- 70+ media registrants from around the world
- 100+ earned media stories across television, radio, print, and digital outlets
- Feature stories in Show Daily publication
- Interviews with key executives
- Broadcast coverage on Atlanta television and radio
- Established new media partnerships for future events
- Enhanced visibility for exhibitors through coordinated opportunities
Key Takeaways.
- Early planning built momentum and relationships with key journalists
- Personalized outreach increased media interest and attendance
- Real-world demonstrations transformed complex concepts into tangible stories
- Comprehensive on-site support maximized coverage opportunities
- Extended strategy captured post-event coverage
Similar Success Stories
Are You Ready to Be Heard?
Call 480.550.6500