Hayden AI

Hayden AI

About Hayden AI.

Hayden AI has developed road safety technology that uses AI cameras to report dangerous parking violations that block bus stops through AI-powered automated bus lane and bus stop enforcement. Their technology helps create safer public transportation access for people with disabilities who rely on public transit for their everyday commute.

10 to 1 Public Relations specializes in strategic communications for complex industries and technologies. For Hayden AI, we leveraged our media relations expertise to deliver exceptional results through strategic planning, personalized outreach, and creative storytelling.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

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Breaking Barriers: Highlighting AI Technology’s Impact on Public Transit Accessibility

Our Goals.

Educate the public about accessibility barriers for wheelchair users on public transportation
Demonstrate the real-life impact of Hayden AI’s technology
Secure media coverage in the Philadelphia market
Position Hayden AI as an innovator in creating more inclusive public transportation systems
Use International Wheelchair Day as a timely tie-in for media coverage
Overcome logistical challenges of coordinating remote interviews

Strategic Approach.

We implemented a focused strategy that centered on human impact:

Research & Planning: Reviewed statistics about accessibility barriers and parking violations from authoritative sources
Human Connection: Featured Kwanesha Clark, a local advocate who relies on wheelchair-accessible public transit
Timely Hook: Leveraged International Wheelchair Day (March 1, 2024) for media relevance
Visual Storytelling: Coordinated an on-location interview at Clark’s regular bus stop
Data Integration: Incorporated SEPTA statistics to validate the scope of the problem

What We Did.

Developed targeted media pitches for TV news producers in Philadelphia
Coordinated logistics for an interview with Kwanesha Clark at her local bus stop
Provided TV producers with supporting resources including SEPTA data and Liberty Resources video
Presented a complete story package showing the problem, evidence, and solution
Managed remote coordination challenges without being physically present in Philadelphia
Secured initial coverage with KYW-TV CBS 3 Philadelphia

Results and Impact.

Secured two dozen stories across local television stations nationwide
Original CBS 3 Philadelphia segment reached an audience with Comscore UVM of 76,138,089
Achieved syndication in ten unique markets including Washington DC, Grand Rapids, and Wichita Falls
Generated multiple airings on some stations for a total of fifteen unique features
Far exceeded the original goal of securing one local TV segment
Created highly visual content showing real-world accessibility challenges
Demonstrated how Hayden AI’s technology provides practical solutions to accessibility issues

Key Takeaways.

Human-centered storytelling transformed a technology story into a compelling human interest piece
Strategic timing with International Wheelchair Day created news relevance
Visual demonstration of accessibility barriers made abstract concepts tangible for viewers
Remote coordination can be successful with proper planning and communication
One well-executed media segment can generate extensive syndicated coverage
Connecting technology to real-world impact resonates with broader audiences