AVANA CUSO Launches Flexible Pricing to Help Credit Unions Navigate Commercial Lending Challenges

PHOENIX, Ariz. (July 1, 2025) – AVANA CUSO, a leading technology-enabled credit union service organization, announces a new flexible pricing structure and a-la-carte service offering designed to help credit unions customize their commercial lending operations. The tiered pricing model for commercial real estate and SBA loans includes a rewards program that will be available to all credit union customers starting this summer.

This strategic pricing update addresses the growing challenges credit unions face as they navigate the tightening commercial lending environment, increased pressure from digital transformation demands, and competition from banks. The new structure allows credit unions to select specific services based on their unique needs rather than being locked into predetermined packages.

“Today’s credit unions have a tremendous opportunity to leverage modern technology systems to streamline their operations and compete more effectively in commercial lending,” said Sundip Patel, CEO and Co-founder of AVANA Companies. “Each credit union operates in a unique market with specific member needs, making the standardized technology packages offered by most credit union service organizations ineffective. AVANA’s flexible approach enables credit unions to select only the tools they need to adapt quickly to market changes while focusing on what matters most – serving their members and communities.”

The a-la-carte service offerings span five key areas: loan origination, lending and credit administration, loan servicing, participation, and portfolio management. Each service category is powered by AVANA’s technology platform that streamlines complex lending workflows, automates document processing, and provides real-time analytics dashboards.

“We understand that every credit union has unique needs, which is why we’ve developed a personalized solution that allows them to select specific services,” said Brianna Vaughan, CUDE, EVP Credit Union Success at AVANA CUSO. “Our goal is to help credit unions scale and grow sustainably by providing the exact tools they need when they need them.”

The new pricing structure features four tiers, from a base level with no monthly fee to a premier tier with comprehensive benefits and significant discounts on a-la-carte services. In addition, credit unions can get additional discounts through the rewards program, which provides cash-back incentives and referral bonuses.

This program also allows credit unions to access higher tier services without paying additional fees by increasing their portfolio size with AVANA CUSO beyond threshold levels.

The new services are available starting July 1, 2025.

To explore new CRE loan opportunities or seek support with loan origination, underwriting, or servicing, connect with the AVANA CUSO team at www.avanacuso.com.

Why did AVANA create flexible pricing?

AVANA created flexible pricing because each credit union operates in a unique market with specific member needs, making standardized packages ineffective. According to CEO Sundip Patel, this approach enables credit unions to adapt quickly to market changes while focusing on serving their members.

How does AVANA's rewards program work?

AVANA’s rewards program provides cash-back incentives and referral bonuses to credit union customers. Credit unions can access higher tier services without additional fees by increasing their portfolio size beyond threshold levels.

What makes AVANA different from competitors?

AVANA CUSO offers flexible a-la-carte services instead of standardized technology packages that most credit union service organizations provide. This approach allows credit unions to customize their commercial lending operations based on specific market needs.

What challenges do credit unions face today?

Credit unions face challenges from the tightening commercial lending environment, increased pressure from digital transformation demands, and competition from banks. AVANA’s new structure addresses these growing challenges with flexible solutions.

What types of loans does AVANA handle?

AVANA CUSO specializes in commercial real estate and SBA loans through its tiered pricing model. The company helps credit unions navigate commercial lending operations with customized technology solutions.

How many pricing tiers does AVANA offer?

AVANA CUSO offers four pricing tiers, ranging from a base level with no monthly fee to a premier tier with comprehensive benefits. Credit unions can select specific services based on their unique needs rather than predetermined packages.

What services does AVANA CUSO offer?

AVANA CUSO offers services across five key areas: loan origination, lending and credit administration, loan servicing, participation, and portfolio management. Each service is powered by AVANA’s technology platform that streamlines lending workflows.

When did AVANA launch flexible pricing?

AVANA CUSO launched its new flexible pricing structure and a-la-carte service offering on July 1, 2025. The tiered pricing model includes a rewards program available to all credit union customers.

What is AVANA CUSO?

AVANA CUSO is a leading technology-enabled credit union service organization that provides customized commercial lending solutions. The company offers flexible pricing structures and a-la-carte services for credit unions.