Knitting it All Together: Rachael Clifford of 10 to 1 PR

In this series, we flip the script and put 10 to 1 PR team members in the interview seat. Get to know Rachael Clifford, PR Executive at 10 to 1 PR:

Tell us a little about yourself.

I’m Rachael, and I’m a PR Executive at 10 to 1 PR. I’m curious and enjoy learning what makes others unique, two qualities I think make me well-suited for a career in PR. I graduated from Northern Arizona University with a degree in Strategic Communications, PR and Advertising. Before I joined 10 to 1, I interned and worked at various nonprofits in many marketing roles, but I always found myself most at home in a PR function. I like the variety of team members, clients, and industries I get to work with at 10 to 1. Every day is a new day!

Rachael (center) with some 10 to 1 PR team members

What is one lesson you’ve learned from your time in PR?

Doing a SWOT analysis, a quick one or a deep one, will help you better understand a situation and will help you determine the best course of action. You can’t always control a situation, but you do have agency over your response.

What is your favorite way to spend a day off?

Going on a morning hike and then coming home to knit and watch the Great British Baking Show.

What song would you sing during karaoke?

I think singing any ABBA song would guarantee a good time.

What is the best advice you’ve ever been given?

Don’t overthink it. I’m the type of person who is all about the details, and I like to think through my next steps always, but sometimes it’s necessary to zoom out and go with my instincts.

If you had a superpower, what would it be and why?

I would want to be able to speak any language. I’d love to be able to go anywhere in the world and be able to converse with people. Language also encodes a lot about culture, and many barriers would vanish if we took the time to understand where another person is coming from.

Connect with Rachael on LinkedIn or [email protected].