Recently, my kids were playing in the pool, taking turns jumping in pretending they were Olympic divers. Some jumps were cannonballs others were pencil jumps or spins. What I enjoyed most were the pre-jump antics.

Like synchronized Olympic divers talking to each other as they prepared to jump, my daughter mimicked them with full seriousness displayed on her face- afraid to look at me cause my grin would make her laugh too. First she’d talk her hands into the first ready position, before talking them in to a new ready position. This occurred several times before she finally told herself it was okay to jump on the count of three.

I can’t help but draw a parallel to my decision to launch 10 to 1 Public Relations. No matter how much you prepare in advance, at some point you just need to jump. Otherwise, there’s no chance that you’ll come up 10’s.

I invite you to check out my new company’s website and to follow my blog. I plan to share public relations tips and other thoughts that I hope you find interest. Most of all, I’m excited to learn your comments and feedback.

So with that, come on in! Once you finally make the jump, the water feels great!