10 to 1 Public Relations Hires Two Executives, Adding to its Award-Winning Team.
Scottsdale, Arizona | July 7, 2020
While many PR and marketing firms are cutting back salaries and staff because of the COVID-19 crisis, others have bucked that trend. Scottsdale-based strategic communications firm 10 to 1 Public Relations has grown during the pandemic, adding veteran public relations professionals Sharda Veeramally and Jeff Davidson to its award-winning team.
Veeramally joined the team in March, just weeks before Stay-at-Home orders hit Arizona. The increase in several new clients since her hiring, combined with several long-held clients increasing or returning to their pre-COVID budgets, led to the hiring of Davidson, who started in June. Each hold the title Senior Account Executive.
“We’re excited to add two talented storytellers, Jeff and Sharda, to our award-winning team,” said Josh Weiss, President at 10 to 1 Public Relations. “Our clients are going to greatly benefit from Jeff and Sharda as each have proven track records of success helping international and national clients grow public awareness and protect their brand reputations.”
Sharda Veeramally has worked in public relations, marketing and social media for the last decade in both India and Arizona. Her experience includes assisting numerous technology companies, as well as large national homebuilders. Most recently, she held a senior PR position at The SPR Agency.
Jeff Davidson has more than ten-years of experience in progressive roles at leading communication agencies in New York City and Arizona, with an emphasis on implementing media relations and community outreach strategies for local, national and international companies. In addition to work at Phoenix based advertising firm RIESTER, he previously served as Director of PR at Allison+Partners in their Scottsdale office, and at Brainerd Communicators in New York City.
Weiss attributes the firm’s growth during the pandemic to “zigging when other firms zagged”. As the effects of COVID-19 began hitting the U.S. economy, 10 to 1 Public Relations took a more aggressive approach to helping its clients pivot within the crisis while continuing to share client story opportunities with the media in ways that fit the new abnormal. The firm also increased its own business development efforts while many other marketing and PR firms were hard-hit and forced to reduce salaries and staffing.In the last 18 months, the Arizona company has experienced exceptional growth, doubling its staff count and client roster. In 2020, the firm won two Stevie Awards® by The Annual American Business Awards® and for the third year in a row, the firm has been ranked as one of the Top PR Firms in North America by independent, third-party review site Clutch.co. In 2019, 10 to 1 Public Relations was named winner of the Scottsdale Chamber of Commerce Sterling Award for business excellence.