10 to 1 Blog

5 Public Relations Tips for Nonprofits

by Erica

5 Public Relations Tips for Nonprofits

This article was originally published in Entrepreneur. Click here to read the entire article.

Should public relations for charities and nonprofits be implemented differently compared to for-profit businesses?

For nearly 20 years, I’ve been asked a variation of this question by nonprofit leaders. Since I launched my PR firm about a decade ago, the question comes even more frequently. While most of our clients are for-profit businesses that are national or in several markets, we have also worked with a handful of charities and nonprofits over the years, some that are nationally focused and others local only to a single media market.

When it comes to PR tactics, it doesn’t matter if you’re a for-profit or nonprofit. Sure, a nonprofit might be focused on specifically promoting its fundraising or education efforts, but when you boil it down, it’s really promoting a service, product or idea just like a for-profit business.

I’m constantly impressed by the mission-driven focus of the many nonprofit leaders that I’ve worked with, and I believe business leaders can learn a lot from their passion and commitment to achieving an end goal. The challenge is that some nonprofit leaders fail to understand that their organization is a type of business too and that public relations is a key ingredient to achieving success for their overall mission. Many times, and for various reasons, nonprofit leaders have the wrong mindset and don’t recognize or believe they should adhere to the proven PR recipe that many businesses follow…

Click here to read the 5 tips for nonprofits.

10 to 1 Blog

Networking Tips from a PR Pro

by Erica

Networking Tips from a PR Pro

The following post includes excerpts from two Entrepreneur articles written by 10 to 1 Public Relations President Josh Weiss.

“I’m often asked by other entrepreneurs how I grew my public-relations business and how I gain new clients. There are several examples I can share, but I usually start with one answer they don’t expect. I talk about the importance of attending networking events. 

What’s great about networking events is that they work for you no matter if you’re a new business or one with a long history.

You can be a novice or an expert, yet you potentially have the same opportunity to meet meaningful contacts as every other person in the room.

Before I walk into a networking event, I pump myself up with a simple thought: There’s one person in the room that I’m supposed to meet…”

Read: 8 Ways to Get the Most Out of Networking Events

“In-person networking events are returning as more and more people feel comfortable gathering indoors with larger groups of strangers. To some, networking is easy and fun, but to others, it’s an uncomfortable chore. As someone who has utilized networking to grow my successful public-relations consultancy, here’s a primer on networking and how you can get the most out of these events.

When identifying the kinds of networking events you’ll want to attend, the first place to start is understanding what type of people you’re trying meet.

If you’re a residential insurance professional, you may find potential leads at any event, but if you’re only focused on medical professionals, you’ll want to be more selective about which events you attend.

Once you know the kind of people you are trying to connect with, you’ll need to identify the kinds of events that will provide opportunities to meet these people…”

Read: How to Pick the Right Networking Events to Attend

Looking for more business advice and tips? Check out other Entrepreneur articles written by Josh.