10 to 1 News

10to1PR Launches IVY Press Room, its Answer to GEO (SEO for AI)

by Erica

10to1PR Launches IVY Press Room, its Answer to GEO (SEO for AI)

  • IVY Press Room transforms company content into AI-optimized formats for increased visibility
  • Platform implements GEO strategy to position clients as preferred answers in AI searches
  • Service included at no additional cost for 10to1PR retainer clients

10to1 Public Relations (10to1PR), a public relations firm offering strategic communications services, has launched IVY Press Room, to transform client announcements, milestones, and thought leadership positioning into content designed to be discovered, cited, and shared by both journalists and generative AI systems.  

IVY Press Room is a core part of 10to1PR’s proprietary IVY platform, implementing the company’s GEO (Generative Engine Optimization) strategy. This digital PR strategy is designed to give its clients a boost and become the answer in AI searches.  

How IVY Press Room Works

“IVY Press Room looks like a traditional company press room where a company lists various press releases and facts for the media and the public to review, but it does much more than that,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “In addition to being AI-optimized behind the scenes, IVY Press Room turns company announcements into simplified question-and-answer formats designed for easy searching and citation by AI answer engines.” 

The optimized questions and answers are designed for AI web scraping algorithms to find easily. They are also fed into other platforms, including YouTube, Facebook, and X, to expand a company’s reach and improve brand visibility in AI across various platforms and conversational search queries.

Understanding GEO Technology and Metrics 

GEO, also known as Answer Engine Optimization, functions as SEO for AI systems. Unlike traditional SEO that aims to rank on search engine results pages, GEO focuses on becoming the direct answer to AI queries through natural language processing (NLP). 

When users ask questions through AI search, they receive immediate answers without clicking links or conducting further research.

Everyone wants their company to be the answer, but AI platforms aren’t revealing how their systems choose sources, leaving businesses to make educated guesses. However, recent studies do offer insights. A 2025 Muck Rack report found that AI systems cite earned media  (legitimate news stories written by reporters) in over 89% of their responses. 

Company fact sheets and FAQs also serve as valuable AI content discovery sources. It’s this combination of earned news stories, AI-friendly formatting, and discoverable FAQs that influenced how 10to1PR designed IVY Press Room and updated its staff processes to maximize results for clients.

Client Benefits

“IVY Press Room gives our clients an advantage by providing more ways to get noticed,” Weiss explained. “In addition to our ongoing efforts to get our clients earned media coverage and position them as thought leaders, IVY Press Room repurposes taking the company details and announcements we’re already sharing with reporters into an AI-optimized question and answer format that’s easier for AI to find and use as part of their GEO answer engines.”

IVY Press Room is being offered to 10to1PR clients at no additional cost as part of their ongoing retainer-based engagement. 10to1PR first began its AI journey in 2023, making it an early adopter compared to many PR industry competitors. This led the company to launch its proprietary IVY platform in 2024.  

For more information on IVY Press Rooms visit: https://ivypressroom.com or https://10to1pr.com/ivypressroom. 

10 to 1 News

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

by Erica

10 to 1 Public Relations Named Most AI-Ready Agency by Industry Experts

Agency Leading The Way With Thoughtful, Secure, and Innovative AI Integration

10 to 1 Public Relations (10to1PR), a leading public relations firm offering strategic communications services, has been recognized as North America’s Most AI Ready PR Agency by the 2025 Bulldog PR Awards. 

Judged exclusively by journalists, The Bulldog PR Awards recognize achievements in the PR and communications industry. 10to1PR’s Gold Award for Most AI-Ready Agency highlights the agency’s human-led approach and use of AI technology to best serve clients across North America. Judges recognized how 10to1PR implemented AI policies, conducted staff training, and developed IVY, a proprietary and custom AI-powered tool that enhances storytelling while maintaining data security.

“10to1PR’s approach to AI is built on creating meaningful outcomes for our clients and fostering trusted collaboration with the media,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “By blending technology with human expertise and the critical thinking skills of our talented staff, we ensure every interaction reflects our commitment to quality, security, and authenticity.”

Early Adopters of AI

While many agencies are still debating how to integrate AI, 10to1PR took thoughtful and deliberate steps to incorporate it responsibly and effectively, starting in 2023. By integrating AI early and transparently, the company set a new standard for how PR agencies use AI technology to benefit both its clients and the media.

“10to1PR’s commitment is simple: to combine the best of AI innovation with the expertise and creativity of our team to deliver exceptional results,” said Weiss.

10to1PR didn’t set out to become an industry leader in AI.  Rather, it began researching, developing, and implementing AI tools initially out of a sense of fear about how AI would fundamentally alter the business landscape, including how companies might need or utilize public relations agencies in the future.

“The first challenge 10to1PR tackled was in relation to the threat that Deepfake images, audio, and video could pose to companies,” said Weiss. “With crisis communications being one of the services 10to1PR offers, we quickly became one of the first to warn of the business threat that Deepfakes presented and one of the first to set up processes and plans to help companies that unexpectedly came under attack.”

This strategy earned 10to1PR a page one search engine ranking worldwide for the term: Deepfake Crisis Management. 

IVY Powered by 10to1PR

10to1PR also built IVY, the company’s proprietary AI-powered tool that sharpens storytelling and amplifies results. Unlike off-the-shelf solutions, IVY operates as a secure, HIPAA-compliant, SOC 2 Type II certified closed system tailored to enhance a brand’s unique voice while keeping company data safe. Named after Ivy Ledbetter Lee, the father of modern PR, IVY represents the perfect combination of innovation and expertise.

“I wouldn’t call us an AI-first type of agency, we’re more AI-second since the critical thinking of our talented staff is first, and we simply put a lot of effort into building strong processes and support so that our teams can get the most out of our AI tools to benefit our clients,” added Weiss.  

Despite several requests from other PR agencies across the world to “rent seats” into IVY, the proprietary tool is only available to 10to1PR employees to assist its clients. 

The Emergence of GEO (SEO for AI)

10to1PR will soon be adding GEO (SEO for AI) strategies and services to benefit its clients. 

“SEO for AI is still the wild-wild-west right now, with lots of theories but little proof of what will work,” said Weiss. “10to1PR is close to launching several innovative strategies and tools to position our clients among AI search results. While not all of our ideas may work, we’re going to try several simultaneously until we identify what achieves the best results.”

Even with 10to1PR’s soon-to-launch GEO efforts, Weiss shared that earned PR, such as real, organic news stories and traditional press releases, will become even more important in the years to come as AI-based search requests continue to increase, and web-based search engines like Google continue to lose market share.

“AI won’t replace critical thinking and good storytelling strategies from talented employees, but strong, well-thought-out tools like IVY are going to let us take PR to an entirely new level,” concluded Weiss.

For more information about 10to1PR and its services, visit www.10to1pr.com.  To learn more about 10to1PR’s approach to AI visit https://10to1pr.com/our-approach-to-ai/ or to learn more about Deepfake Crisis Management and download a guide for effective preparation and safeguarding against digital deception visit https://10to1pr.com/deepfakes/

10 to 1 Blog

Embracing AI in PR: A Game-Changer for Efficiency and Insight

by Erica

In the ever-evolving world of public relations, staying ahead of the curve is crucial. One of the most significant developments shaping our industry today is the integration of Artificial Intelligence (AI) into our daily operations. But how exactly is AI transforming PR, and what does it mean for professionals in our field?

A recent blog post by Madeleine Williamson, PR Executive at 10to1PR, published on the Phoenix PRSA website dives deep into this topic, exploring how AI is revolutionizing everything from content creation to media monitoring. Titled “Using AI to Balance Human Insight with Efficiency,” the article offers valuable insights into:

  1. How AI is speeding up content creation while emphasizing the continued importance of human oversight
  2. The transformation of media monitoring through AI-driven tools
  3. The need for PR professionals to adapt and integrate AI technologies to remain competitive

As Williamson points out, “The future of PR is inextricably linked with AI, and professionals who adapt quickly will lead the field.” This thought-provoking piece serves as a wake-up call for PR practitioners to actively explore and integrate AI tools into their daily operations.

To learn more about how you can leverage AI to enhance your PR efforts while maintaining the crucial human touch, read the full article here.

10 to 1 Blog

Otonomus Hotel Scores Big at CES 2025

by Erica

Otonomus Hotel Scores Big at CES 2025

Written by Sofia Ashley, PR Executive at 10to1PR

Otonomus Hotel, the world’s first AI-powered hotel, made a splash at CES 2025, bringing hospitality back to the conference for the first time in five years. Our goal: secure interview opportunities for the Founder and CEO of Otonomus Hotel, Philippe Ziade, at the booth and showcase the future of hospitality.

President Josh Weiss and PR Executive Sofia Ashley at the Otonomus book at CES 2025

Preparation was key. We crafted pre-event, during-event, and post-event press releases, developed talking points, and conducted thorough media training. Our team sifted through over 6,000 media attendees, targeting AI and hospitality reporters to secure interviews.

At CES 2025, we facilitated 15 interviews with Philippe Ziade and other Otonomus Hotel team members, juggling pre-scheduled meetings and impromptu requests from booth visitors. Our on-site coordination ensured smooth interactions with journalists from major outlets like Forbes and Fast Company. We also facilitated exclusive tours on-site at Otonomus Hotel with the BBC and Associated Press.

Otonomus Founder and CEO Philippe Ziade participating in a media interview at CES 2025

The results speak volumes. We completed 15 high-quality interviews, including unexpected opportunities with Vegas PBS and Las Vegas Sun. Reporters showed keen interest in Otonomus’s AI-driven approach to hospitality, setting the stage for extensive post-event coverage, including more than 50 media features and mentions so far. 

This success at CES 2025 highlights our expertise in trade show PR. For more information on how we can elevate your brand at major industry events, visit our trade show services page here.

10 to 1 News

10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work

by Erica

10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work

10 to 1 Public Relations was recognized with two Globee Business awards: Public Relations Achievement (Use of AI) and Influencer Marketing Achievement.

Both recognize 10 to 1 PR’s public relations strategy and campaign execution expertise. The Public Relations Achievement (Use of AI) award acknowledges 10 to 1 PR’s success in artificial intelligence use, specifically in AI deepfake crisis communications management. 10 to 1 PR’s proactive approach is outlined in the Digital Deception guide, a free resource to help companies navigate a potential deepfake crisis with precision.

The Influencer Marketing Achievement Award highlights 10 to 1 PR’s success in influencer marketing and strategy to deliver results that achieve client goals.

Globee Business Awards recognizes and celebrates excellence in various industries worldwide. The program aims to honor organizations that have achieved remarkable success, demonstrated innovation, and positively impact their respective fields. Globee believes in acknowledging the outstanding achievements of individuals, teams, and organizations, and sharing their success stories to inspire others and encourage a culture of excellence.

Here’s a summary of the winning campaigns that were recognized: 

Public Relations Achievement (Use of AI) – PR Strategy for 10 to 1 Public Relations

BRONZE GLOBEE® WINNER

The Situation: AI is revolutionizing industries everywhere by increasing productivity, introducing new forms of creativity, and optimizing workflows. However, in the wrong hands, AI can be just as threatening to businesses as it is helpful. 10 to 1 PR created a free digital deception guide to provide business owners with a resource to protect their company from AI threats including digital deception and deepfakes.

Our Results: After launching the free guide as a resource on the 10 to 1 PR website, the site saw nearly 4x more traffic. Offering the guide for free 10 to 1 PR has increased accessibility to a prominent business resource for companies that may not otherwise have the budget for paid resources ultimately contributing to equality and inclusivity.

Influencer Marketing Achievement – PR Campaign for Vietnam Airlines

SILVER GLOBEE® WINNER

The Situation: Vietnam Airlines contracted with 10 to 1 PR to increase the airline’s brand recognition among the U.S. travel audience and drive attention to Vietnam Airlines’s direct flight routes from San Francisco to several cities in Vietnam. A press tour was designed to take the influencers to key locations throughout Vietnam to produce high-quality content for their audiences and promote general travel to Vietnam. This included arriving in Hanoi, visiting Hoi An, and leaving from Ho Chi Minh. Meals and outings were meticulously planned to ensure opportunities for the influencers to create content.

Our Results: All influencers who attended shared positive feedback about the trip and overperformed in their obligations to share content with their audiences.

By The Numbers:

  • 8 influencers attended
  • 1.1M total Instagram followers for all influencers
  • 30+ static Instagram posts
  • 3.75 million Instagram reel views
  • 2 posts have gone viral with a combined audience of 1.8 million+ reached
10 to 1 News

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

by Erica

10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”

Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clients’ goals, earned two 2024 national industry awards from the Bulldog PR Awards. The two awards include a Gold Award for the Most AI Ready Agency and a Bronze Award for the Midsize PR Agency of the Year category. Bulldog PR Awards is the only public relations awards program judged exclusively by journalists to celebrate the best and brightest in the industry.

The AI award was given based on 10to1PR being at the forefront of Deepfake Crisis Management and spreading awareness about digital deception and the threat of AI-generated deepfakes to businesses across all industries. The company offers a free digital deception guide on the 10to1PR website and provides business owners with strategies to protect their company from AI threats and inform those who do not have access to PR or reputation management resources.

“AI can be a useful tool to assist companies everywhere, but in the wrong hands, AI can be just as harmful to businesses as it is helpful,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “We’re grateful to be recognized for our efforts to help companies prepare for and protect themselves from Deepfakes, and for the Bulldog PR Awards to once again name us Midsized PR Agency of the Year.”

In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. Earlier this year, Newsweek named 10to1PR to its list of America’s Best PR Firms in five categories. 

The Bulldog PR Awards is connected to Bulldog Reporter which has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.

10 to 1 Blog

How to prepare employees for a deepfake attack

by Erica

How to prepare employees for a deepfake attack

As technology advances AI has brought forth new challenges for businesses. Most recently the threat of deepfake attacks, AI-generated photos, images or audio files has increased, causing business leaders and employees to raise concerns about how to mitigate risk, protect themselves, and guard their businesses.

Below are three steps business leaders can take to prepare employees for a deepfake attack. 

Be Transparent

Before a crisis happens, business leaders must prepare employees for potential risks. If a crisis hits, employees are most often the first ones who have to communicate with angry or scared customers– calming their fears and resolving their problems. Be transparent with your employees and let them know potential risks or threats that a deepfake attacker might take advantage of before it happens. 

Examples of deepfake attacks can include the inappropriate use of AI-generated images or the spread of a fictional video on social media. A deepfake attack on a construction company can look very different than one on a dentist’s office. Employees are a company’s front line of defense. It’s crucial to be transparent, clear and upfront about company practices and threats.

Create Steps for Workers to Follow

Most companies already have a crisis playbook to guide them through incidents. If your company does not have a protocol in place for employees to follow in case a crisis hits, start building one immediately. When preparing for deepfake attacks, protocol should include educating employees on how to identify a potential deepfake. In addition, employees should know what to do if they suspect a piece of media is fake. Make the step-by-step guide short and easy to follow. If a crisis hits this protocol will help employees navigate the first 24 hours of a crisis until upper management can step in to provide more direction. 

Schedule Trainings

Before a crisis company leaders should hold group meetings with employees to get everyone on board with key messaging and proper crisis protocol.  Incorporate crisis messaging into monthly talks and urge company leaders to visit with employees to ensure understanding. Work with your company’s IT team to educate employees on how to identify if the media is a deepfake or not, similar to how companies conduct training on how to identify phishing emails or other scams. 

Other Strategies

Other strategies for preparing employees for deepfake crises include preparing a crisis playbook and preserving media connections. Take action now and safeguard your business against deepfakes. Take a look at our free guide on how to prepare for a deepfake crisis. 

10 to 1 Blog

Stop the Spread: Monitoring for Misinformation Will Save Your Business

by Erica

Stop the Spread: Monitoring for Misinformation Will Save Your Business

Monitoring the internet for news mentions, customer reviews, and social media posts is a crucial part of maintaining a business’s reputation. 

Businesses need to stay aware of what is being spread on the internet to mitigate risk, maintain trust and credibility, and support customer relations. Recognizing the spread of misinformation is key to building a strong defense against digital deception. It’s important to react to misinformation quickly and efficiently as misinformation can cause major business repercussions such as loss of customers and long-term reputation damage. 

With the rise of digital deception, it is more important than ever for businesses to preserve their image to retain and gain customers. Reputation management through monitoring for misinformation safeguards trust and credibility for companies and is a key component of long-term success. 

One strategy businesses can use to mitigate the risk of misinformation is to create an online space where customers can find and connect with your brand, such as websites or social channels or a website. If customers know the key messaging and tone of a brand they are less likely to confuse it with misinformation. In addition to creating an online space where customers can recognize a brand, maintaining that space is also crucial. Businesses should prioritize monitoring for misinformation while creating reliable messaging and sustaining engagement with customers.

Other strategies for maintaining reputation include preparing a crisis playbook and preserving media connections. Take action now and safeguard your business against deepfakes. Take a look at our free guide on how to prepare for a deepfake crisis. 

4 Ways to Preserve Your Business’s Image in the Age of Digital Deception

by Erica

4 Ways to Preserve Your Business’s Image in the Age of Digital Deception

Digital deception is increasing and with today’s evolving digital landscape, leaders may be worried about maintaining their business’s image. It’s harder than ever for businesses to create trust and build relationships with customers, but with a little effort you can share your story the way it was meant to be told. 

Here are four ways to preserve your business’s image in the age of digital deception. 

1. Consistent Messaging 

Messaging is how customers will recognize your company’s brand. If messaging is inconsistent, your target audience could become confused, ultimately leading to a decrease in customer traffic and a loss of trustworthiness. Make sure that messaging is consistent across all channels of communication, internally and externally, to ensure that customers can find your company, recognize your brand, and trust your products or services. In addition, it’s important to remember that consistent messaging should align with your brand’s mission, values, and key principles. 

2. Crisis Management Planning

Creating a crisis playbook is a crucial part of preparing your business for unforeseen crises. Incidents such as data breaches, natural disasters, the spread of damaging viral videos and more can have a lasting impact on a company’s reputation. Having a well-planned crisis management plan in the form of a crisis playbook will allow you and your employees to respond to crises in a timely manner, reducing reputational damage and keeping customer and employee trust. 

3. Media Relations

Building relationships with media such as reporters and editors will help ensure that your brand’s story is being told accurately. Making an effort to build a relationship with local or industry media will allow your company to be part of the media narrative that impacts the industry, local community, and more. 

4. Monitoring Online Reputation 

Monitoring the internet for news mentions, customer reviews, and social media posts is an important part of maintaining your business’s reputation. Creating an online space where customers can find and connect with your brand such as websites or social channels is a key aspect of creating a brand. Maintaining that space is crucial for sustaining engagement with customers and reliable messaging. 

With the rise of misinformation and digital deception, it is more important than ever for businesses to preserve their image. Building a strong defense against digital deception includes preparing a crisis playbook, monitoring online presence, sharing consistent messaging, and preserving media connections. Reputation management safeguards trust and credibility for companies and is a key component of long-term success. 

10 to 1 Blog

These Types of Deepfakes Can Affect Your Business

by Erica

These Types of Deepfakes Can Affect Your Business

With the advancement of AI technology, businesses are seeing the emergence of new challenges and threats. A threat that has risen to the top of business leaders’ list of concerns is the threat of deepfakes. Deepfakes include the manipulation of videos, audio clips, photos, and other content for the purpose of misleading an audience or manipulating others into believing fake content is real. 

The spread of misleading content can significantly damage a brand’s reputation and trust, causing a major loss of business. If you’re a business leader, you should be on the lookout for the following types of deepfakes and how they can affect your business.

Deepfakes and Financial Fraud

Financial fraud can be attempted through someone using a deepfake to appear as a trustworthy representative within an office. An example of financial deepfake fraud could be a voicemail left on an employee’s phone that sounds like their CEO or HR representative asking the employee to email over banking information for payroll reasons. However, in reality, the voice message is a deepfake, it’s an AI-generated message created to mimic a trustworthy person. This type of fraud is dangerous because an employee who has a lot on their plate or who is unaware of the threat of deepfakes might not think twice about confirming whether the request is legitimate.

Deepfakes and Impersonation 

Impersonation is one of the most common types of deepfake fraud. Using AI tools, almost anyone can impersonate someone as long as they have access to photos, video, or voice recordings of them. Examples include the creation of an Instagram account mimicking the CEO of the company. The account may post photos of the CEO committing inappropriate actions, sharing extreme beliefs, or voicing unpopular opinions for the purpose of ruining the reputation of the CEO, brand or company. Impersonation is very dangerous for a business and can result in detrimental business loss and reputational damage, even if caught quickly.

Deepfake Impacts By Association 

Sometimes, damage to a business’s reputation won’t be the main goal of a deepfake. However, many businesses in today’s world of viral videos and internet controversy will receive backlash through association. For example, an AI-generated video of a celebrity behaving inappropriately at a public event wearing a hat with the logo of a business could appear funny to viewers at first, but when spread can cause major repercussions. As viewers dive deeper into the video they can acknowledge the celebrity’s hat and the business it represents. This is just one simple example of how a business can be pulled into a crisis, incidents where businesses deal with repercussions because of association happen all the time and leaders need to be ready. 

Deepfakes and News 

Deepfake fraud in the form of a news story can spread far fast. It is arguably one of the hardest crises for businesses to stop once started. For many reasons, creators of this type of fraud spread illegitimate content appearing in the form of news articles or updates. Deepfakes like this can be dangerous as news outlets will sometimes pick up stories others have published, resulting in false information being shared. For example, an AI-generated video of an employee protesting in an extreme way is shared online and then shared via social media. Social media users may not realize the content is a deepfake and continue sharing. The video was fake from the start and users may eventually realize that, but now it is too late.

Ways to Combat Deepfake Fraud

Businesses need to be prepared for the threat of deepfakes and deepfake fraud. Some ways businesses can prepare for this challenge is by making sure employees are aware of the threat of deepfakes and are educated on how to tell if a piece of content might be deepfake fraud. In addition, businesses can increase digital security, keep media identification tools on hand, and create internal business strategies on what to do if a threat ever happens.

At 10 to 1 PR, we have secured agreements with highly reputable deepfake detection software companies capable of conducting immediate reviews of content in addition to creatine strategies and crisis playbooks for businesses to help prepare for the threat of deepfakes. We also have connections to AI Deepfake industry experts willing to provide their personal insights to the media and the public, exposing the deception.

Take action now and safeguard your business against deepfakes. Take a look at our free guide for how to prepare for a deepfake crisis.