Last month, we hosted an event at our offices organized by the Society of Professional Journalists (SPJ). Basically, it’s a once-a-year event where Phoenix area PR folk pay money to SPJ to individually pitch reporters in person various stories on behalf of their clients. Think of it as speed pitching, where each reporter has their own desk and PR folk line up for their three-minute pitch.
PR Pros attend panel presentation with journalists at SPJ Publicity Summit
This year, 29 journalists volunteered to participate and be pitched by several dozen PR professionals. The picture shown is of many of those journalists gathered in our offices a few minutes before the pitching sessions began.
We’re very proud that 10to1PR serves clients across the U.S. and that we work with media across North America- but it felt great contributing to our local Phoenix community (media and PR peers alike). Generating local market media for our clients across the U.S. is a priority for us, and seeing local media up close and in person only rejuvenated our excitement in doing so.
Journalists in attendance at SPJ Publicity Summit
Got a story you think that your local media should care about? Give us a call and let’s chat!
From Fashion to PR: My Journey of Transitioning Skills and Growing in Public Relations
Written by: Halle Sweeter, PR Intern
As the first-ever intern at 10to1PR, I have already learned so much about what a career in public relations really entails. The experiences that I have had in this internship have broadened my experience in the field. From day one I have gained a deeper perspective on what goes into the day-to-day responsibilities and importance of maintaining a brand’s image and the effectiveness that 10 good impressions can have in canceling out 1 bad one.
My first real encounter with PR came from a final semester project that was a co-collaboration marketing strategy between the fashion program at my school and a non-profit. In my pursuit of other education opportunities post-graduation, I knew I wanted a career that utilized my market research and trend forecasting skills while also combining creativity, strategy, storytelling, and relationship building.
My skills in market research and trend forecasting from my degree in fashion merchandising were put to use quickly and utilized in research and analysis for PR campaigns, client relationships, and contributions to group projects.
Halle with Drip, the office pet fish
Even from the day I came in as a shadow, I was given the opportunity to watch PR professionals at work. Through observing their work, I was able to gain hands-on experience and offer contributions towards meeting client goals, participate in internal strategy meetings, and learn best practices from team members on how to write more concisely.
Working at 10to1PR, I found a collaborative work culture where everyone has a specific skill they can contribute to the team. As a part of the team, I have contributed my skill set, as well as built a new one over the last 6 weeks. During the onboarding process, I started with basic tasks like feeding the office fish and setting up meetings, while gradually learning and observing from team members. As I gained experience my responsibilities expanded to include media monitoring, editing press releases, building media lists, and finally drafting my own press releases.
In college, professors teach you how to draft a press release and you can create as many mock press releases and pitches as you want, but no class can give you the rewarding feeling of sending your first real pitch to a news editor. And with a pitch-a-day campaign, I quickly gained confidence in my writing skills, and secured wins by getting multiple interview requests from reporters.
This internship has been a whirlwind of learning and growth, and taught me how my everyday skills could transfer over to a job in public relations. From administration tasks to major wins, every day has contributed to my development as a PR professional.
10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work
10 to 1 Public Relations was recognized with two Globee Business awards: Public Relations Achievement (Use of AI) and Influencer Marketing Achievement.
Both recognize 10 to 1 PR’s public relations strategy and campaign execution expertise. The Public Relations Achievement (Use of AI) award acknowledges 10 to 1 PR’s success in artificial intelligence use, specifically in AI deepfake crisis communications management. 10 to 1 PR’s proactive approach is outlined in the Digital Deception guide, a free resource to help companies navigate a potential deepfake crisis with precision.
The Influencer Marketing Achievement Award highlights 10 to 1 PR’s success in influencer marketing and strategy to deliver results that achieve client goals.
Globee Business Awards recognizes and celebrates excellence in various industries worldwide. The program aims to honor organizations that have achieved remarkable success, demonstrated innovation, and positively impact their respective fields. Globee believes in acknowledging the outstanding achievements of individuals, teams, and organizations, and sharing their success stories to inspire others and encourage a culture of excellence.
Here’s a summary of the winning campaigns that were recognized:
Public Relations Achievement (Use of AI) – PR Strategy for 10 to 1 Public Relations
BRONZE GLOBEE® WINNER
The Situation: AI is revolutionizing industries everywhere by increasing productivity, introducing new forms of creativity, and optimizing workflows. However, in the wrong hands, AI can be just as threatening to businesses as it is helpful. 10 to 1 PR created a free digital deception guide to provide business owners with a resource to protect their company from AI threats including digital deception and deepfakes.
Our Results: After launching the free guide as a resource on the 10 to 1 PR website, the site saw nearly 4x more traffic. Offering the guide for free 10 to 1 PR has increased accessibility to a prominent business resource for companies that may not otherwise have the budget for paid resources ultimately contributing to equality and inclusivity.
Influencer Marketing Achievement – PR Campaign for Vietnam Airlines
SILVER GLOBEE® WINNER
The Situation: Vietnam Airlines contracted with 10 to 1 PR to increase the airline’s brand recognition among the U.S. travel audience and drive attention to Vietnam Airlines’s direct flight routes from San Francisco to several cities in Vietnam. A press tour was designed to take the influencers to key locations throughout Vietnam to produce high-quality content for their audiences and promote general travel to Vietnam. This included arriving in Hanoi, visiting Hoi An, and leaving from Ho Chi Minh. Meals and outings were meticulously planned to ensure opportunities for the influencers to create content.
Our Results: All influencers who attended shared positive feedback about the trip and overperformed in their obligations to share content with their audiences.
By The Numbers:
8 influencers attended
1.1M total Instagram followers for all influencers
30+ static Instagram posts
3.75 million Instagram reel views
2 posts have gone viral with a combined audience of 1.8 million+ reached
Attention Students: We’re Launching a PR Internship!
Are you passionate about storytelling and eager to dive into the dynamic world of public relations? 10 to 1 Public Relations, an award-winning PR firm, is thrilled to announce the launch of our new in-person PR Internship Program. This program is your gateway to gaining invaluable hands-on experience at the forefront of the PR industry.
Applications for our Fall Internship Program are now open, those details are below:
10 to 1 Public Relations: In-Person PR Intern Job Description
About 10 to 1 PR
Are you someone who likes to tell stories? Do you want to develop your talent while making an immediate impact as part of a team? Interested in gaining experience working at an award winning PR firm? Then we want you on the 10 to 1 Public Relations team!
10 to 1 Public Relations is a traditional PR firm that works with interesting and diverse business-to-business focused clients from across the globe. We have a “No Jerks” policy which refers to both co-workers and clients and we believe in a “no drama” office.
We are seeking a part-time, public relations intern to help our clients share their stories and achieve their public relations goals. Some of our work includes:
Media relations such as writing press releases, articles and pitching reporters and influencers (local, national and trade) and securing media placements (online, print, TV & radio)
New market and/or new product related media launches
Growing client recognition through award nominations and speaker submissions
You’ll be part of a team expected to play an important role in it all; involved in client-facing tasks, strategy creation, and implementation duties. Ultimately, you’ll gain real experience and be an important part of helping our team achieve the client’s stated goals, meaning you must:
Be able to prioritize, organize and manage multiple tasks at the same time
Have strong interpersonal skills to communicate with clients and journalists as well as collaborate with team members
Be an excellent writer
Enjoy telling stories
Summary:
A PR Intern at 10 to 1 Public Relations is a junior or senior college student in the PR field. This role is focused on gaining practical experience through hands-on work in public relations. The intern will support client teams, perform media monitoring, conduct client research, assist with administrative tasks, and work on a portfolio project. The ideal candidate should demonstrate strong writing, organizational, and research skills, and show a desire to learn about the PR industry.
For ASU students this internship would fulfill the requirements of JMC484, MCO484, MCO584 and MCO294.
Duration/Compensation/Logistics:
The internship lasts for an academic semester (start week of Sept 3, end date week of Dec 9).
The position is part-time, with a guarantee of 20 hours per week.
The pay is hourly at $16 per hour.
The weekly schedule is flexible around the intern’s class schedule, but work must be performed between the hours 9 a.m. to 5 p.m.
The intern is expected to maintain a consistent schedule throughout the program’s duration.
The intern is expected to be present for the entirety of the program, except the week of Thanksgiving when scheduling can be flexible to accommodate for travel schedules and hourly pay may be adjusted accordingly that week.
Internship is work from office 100% of the time. Remote work is not an option.
The intern is expected to provide their own transportation.
There may be an opportunity to extend the program or receive a full-time job offer, dependent on performance and need.
Competencies:
The PR Intern will be expected to develop the following competencies:
Engagement: Actively participate in team and client activities.
Proactiveness: Take initiative in tasks and responsibilities.
Ownership: Demonstrate responsibility for assigned tasks.
Passion: Show enthusiasm for public relations and learning.
Problem-Solving: Identify and address challenges effectively.
Critical Thinking: Apply analytical skills to tasks and projects.
Learning: Continuously seek to improve knowledge and skills.
Teamwork: Collaborate effectively with team members.
Timeliness: Manage time effectively and meet deadlines.
Responsibilities:
Client Relations:
Develop a thorough understanding of clients’ industries, business goals, target audiences, and challenges.
Support client meetings by taking detailed notes and observing client interactions.
Alert client leads and management to potential issues before they escalate.
Team Engagement:
Actively participate in internal team meetings and collaborate with team members.
Master and effectively use the team project management platform (Basecamp).
Deliver high-quality work on time, ensuring it meets company and client standards.
Document time spent on client and company projects daily using the time management system (Clockify).
Campaign Support:
Assist in the ideation and planning processes for PR campaigns.
Contribute new ideas that enhance campaign success.
Stay informed on news relevant to clients, including consumer media, business news, and industry-specific updates.
Support the execution of client campaigns as assigned by client leaders.
Manage assigned responsibilities, address challenges, and ensure campaign goals are met.
Draft and create PR materials as assigned.
Monitor media features using tools like Muck Rack and Google search; update media reports as requested.
Develop a strong foundation in media relations, including researching relevant media contacts and building media outreach lists.
Master the media relations platform (Muck Rack) and use it according to company standards.
Review daily media requests from sources like Qwoted, SOS, and other tools to identify opportunities and notify client managers.
Accountabilities/Relationships:
Reporting:
Report directly to the Internship Program Manager.
Report to the assigned client lead for specific tasks and assignments.
Communicate client and team successes and challenges to the Management Team.
Feedback and Performance:
Receive regular feedback from Internship Program Manager.
Receive 30-day, half-way point and end of program performance reviews.
10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”
Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clients’ goals, earned two 2024 national industry awards from the Bulldog PR Awards. The two awards include a Gold Award for the Most AI Ready Agency and a Bronze Award for the Midsize PR Agency of the Year category. Bulldog PR Awards is the only public relations awards program judged exclusively by journalists to celebrate the best and brightest in the industry.
The AI award was given based on 10to1PR being at the forefront of Deepfake Crisis Management and spreading awareness about digital deception and the threat of AI-generated deepfakes to businesses across all industries. The company offers a free digital deception guide on the 10to1PR website and provides business owners with strategies to protect their company from AI threats and inform those who do not have access to PR or reputation management resources.
“AI can be a useful tool to assist companies everywhere, but in the wrong hands, AI can be just as harmful to businesses as it is helpful,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “We’re grateful to be recognized for our efforts to help companies prepare for and protect themselves from Deepfakes, and for the Bulldog PR Awards to once again name us Midsized PR Agency of the Year.”
In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. Earlier this year, Newsweek named 10to1PR to its list of America’s Best PR Firms in five categories.
The Bulldog PR Awards is connected to Bulldog Reporter which has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.
10 to 1 PR has a new team member: Drip the Beta Fish. Drip has become the beloved office pet, greeting our in-office team members every morning, blowing bubbles in support of our work, and offering general encouragement.
Drip’s Origin Story
Earlier this year, some 10 to 1 PR team members met to brainstorm ideas for April Fool’s Day. The group landed on the idea of surprising 10 to 1 PR President Josh with an easy-to-care-for office pet. Our resident fish enthusiast, Madeleine, secured the fish and the team surprised Josh for what was dubbed ‘April Fish Day.’
Get to Know Drip
Curious about our fishy friend? Here’s a bit more about Drip:
Where does the name Drip come from?
Drip was named for the 10 to 1 PR philosophy that our regular PR wins for our clients are like drips out of a faucet that contribute to a client’s positive brand reputation–slowly but surely, each drip accumulates to an overflowing bowl of water.
Where is Drip’s office?
Drip has his very own desk and works amongst one of our office’s trophy display cases, where he has a great view of the entire office. He is very curious about all of the colors and reflections he sees.
What kind of computer does Drip use?
While the rest of the 10 to 1 PR team uses PCs, Drip has his very own Mac computer.
What kind of work does Drip specialize in?
Drip is a very productive member of the team, blowing an inordinate amount of bubbles every day. The bubbles collect at the top of his bowl, indicating he is pleased with his work.
Drip’s Next Adventure
What’s next for Drip? We’ll share a progress report on Drip and his contributions to the 10 to 1 PR team at a later date. Stay tuned!
10 to 1 PR Sweeps Public Relations Category at American Marketing Association Awards
10 to 1 Public Relations won all three awards in the public relations category at this year’s American Marketing Association Phoenix Chapter (AMA Phoenix) Spectrum Awards. The Spectrum Awards are the premier marketing awards program in the state and a testament to the incredible talent and groundbreaking campaigns that hail from across Arizona.
10 to 1 PR won all the public relations awards, which recognized developing successful local public relations campaigns, national public relations campaigns, and effective press kits.
Sweeping the public relations category underscores the effectiveness of our mission to dominate local market and national industry media. Thank you to the American Marketing Association for recognizing our teams efforts to create and execute strategic public relations campaigns that deliver meaningful results for our clients.
Josh Weiss, President and Founder, 10 to 1 Public Relations
Here’s a summary of the winning public relations campaigns:
National Public Relations
Category Description: This category honors public relations campaigns that target a national audience and focus on building relationships with national media and influencers.
The Campaign: To meet credit unions’ ever-evolving needs, AVANA Companies launched AVANA CUSO (a Credit Union Service Organization), formerly Extensia Financial, in 2023. 10 to 1 PR was integrated to amplify the rebrand and increase awareness and education on the benefits of the CUSO. This became an opportunity for 10 to 1 PR to establish AVANA CUSO as a leader amongst other CUSOs, educate credit unions looking to partner with a CUSO and attract new partner credit unions.
Results: The goals of placing a story in a national finance outlet, a national credit union outlet, and a local Phoenix outlet were all met. In credit union industry outlets, the AVANA CUSO announcement press release was repurposed and shared in CUInsight and Credit Union Times. The press release announcing the hire of COO Chad Witcher was also repurposed into stories in CUbroadcast and CUInsight. The most successful thing our team achieved was leveraging the partnership between Sunlight FCU and AVANA CUSO. In the credit union industry, our team secured an opportunity to record a podcast episode with a representative from Sunlight FCU and AVANA CUSO on one of the leading credit union industry podcasts, CUbroadcast. The partnership details were discussed in the podcast episode and how AVANA CUSO works to diversify Sunlight FCU’s portfolio outside its local market by still serving low-income populations in particular. Alongside the podcast episode, we secured a story written by a credit union reporter at a national finance publication, American Banker.
Press Kit/Sales Kit
Category Description: This category honors a comprehensive set of materials that support and promote a brand or product to the media. Examples include a press kit for a new product launch or a sales kit for a tourism destination.
The Campaign: A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. ASM contracted with 10 to 1 Public Relations to develop a public relations campaign to share this news of their expansion plans with local, national, and industry media. A large part of this work was creating a press kit for the launch event.
The press kit included the following materials:
Fact Sheet – 10 to 1 PR started with the creation of an extensive fact sheet. This allowed 10 to 1 PR to gather all of the most relevant information, key talking points, background and history, and more. 10 to 1 PR was able to confirm accuracy with the client and prioritize they key points.
Press Release – 10 to 1 PR then utilized the fact sheet to draft a press release draft that would be shared with media that attended the event as well as those who were out of state or could not attend. This would be a more formal representation of the desired messaging and also include quotes from ASM executives and key community partners.
Visuals – 10 to 1 PR was able to secure renderings/images of the new ASM headquarters. This was important to help journalists understand and communicate what the new headquarters would look like for their specific audiences.
Results: 10 to 1 Public Relations was successful in executing the event press kit and exceeding expectations with their public relations campaign to drive stories about ASM’s expansion with local, national, and industry media. 10 to 1 PR generated over 100 media features in national outlets such as the Wall Street Journal, Yahoo!, Reuters, Bloomberg; industry outlets such as Semiconductor Engineering, Semiconductor Digest, Computer World; and local outlets such as all the major local TV stations, local NPR, the Arizona Republic (Arizona’s newspaper of record); and others. These stories were all considered very positive and incorporated ASM’s story into the larger story of economic and technological growth in Arizona and the U.S.
Local Public Relations
Category Description: This category honors public relations campaigns that target a local audience and focus on building relationships with local media and influencers.
The Campaign: In July 2023, Unical Aviation relocated its global corporate headquarters from Los Angeles, California, to Glendale, Arizona. 10 to 1 PR was integrated to amplify the benefits of moving to Arizona and establish Unical Aviation as a leader in the aerospace market.
The objectives of this project included amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. The goals indicated at the beginning of this project included targeting the local Arizona publications to aid in Unical Aviation’s new hiring initiatives and the aviation industry publications to elevate Unical Aviation as a leader in the industry.
Results: For the internal communications strategies, goals and objectives were met, as our customer, vendor, and internal communication documents were shared with the appropriate audiences, assisting in Unical Aviation’s goals of amplifying positive messaging around this relocation to support Unical Aviation’s hiring efforts and establishing Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market.
Goals and objectives were also met for the external communication strategies, as our team was able to secure media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market, LA Business First, and an industry publication, Connect CRE.
10 to 1 Public Relations Clinches Two Hermes Creative Awards
10 to 1 Public Relations was recognized with two Hermes Creative awards. Both recognize 10 to 1 Public Relations’ expertise in public relations campaigns. These awards acknowledge 10 to 1 PR’s success in executing multi-level campaigns that deliver results to support client goals.
Hermes Creative Awards is administered by the Association of Marketing and Communication Professionals (AMCP) and is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media. Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals.
“At 10 to 1 PR we believe that a successful communications campaign should share our client’s story in a targeted compelling way that supports the client’s goals. We share our client’s stories the way they should be told and the recognition we’ve received is a testament to the hard work and dedication it took to develop and execute these campaigns.”
Josh Weiss President and Founder of 10 to 1 PR
Here’s a summary of the winning campaigns that were recognized:
The Situation: Unical Aviation, Inc. is a leading provider of aircraft parts and components to the global commercial aerospace market. In July 2023, Unical Aviation relocated its global corporate headquarters and parts warehouse at the recently built Falcon Park 303 in Glendale, Arizona. Alongside the move to Arizona, Unical Aviation set a goal to hire for dozens of new positions in Arizona across many departments, including warehouse, finance, aircraft repair, human resources, IT, and more.
Our Results: 10 to 1 PR amplified positive messaging around this relocation to support Unical Aviation’s hiring efforts and established Unical Aviation as a trusted global aircraft parts supplier in the Phoenix market. 10 to 1 PR secured media placements in local media for the formal announcement of the move to Arizona, including the Phoenix Business Journal, ABC15, Daily Independent, Greater Phoenix Economic Council, Glendale Arizona, AZ Big Media, West Valley View, Glendale Star, and Glendale Independent. We also secured placements in the Los Angeles market (the previous location of the headquarters), LA Business First, and an industry publication, Connect CRE. Industry publications were included as well; Aviation Week, MRO Management, and the local publication Arizona Digital Free Press. These placements included key messaging objectives, positioning Unical Aviation as a leader in the aviation industry, and elevating a new hire announcement to recruit and retain employees.
The Situation: The campaign we spearheaded focused on changing perceptions among young people and their parents through career exploration with a new initiative from The Rosendin Foundation (TRF), Rosendin’s 501c3. The Rosedin Foundation hosted a free summer camp called TRF Camp Build for middle school boys and girls at their training centers and prefabrication warehouses in five cities. For one week, dozens of students in each city learned hands-on skills from construction experts using professional-grade power tools, materials and computer systems.
Our Results: In every market, 10 to 1 PR got reporters to come to TRF Camp Build to share stories in local, industry and business media that showcased the incredible skills of these children. TRF Camp Build was a huge success for the campers and the industry. Our efforts secured 96 unique TV, newspaper, digital, and magazine stories that ran in all five markets (Phoenix, Austin, Anaheim, Nashville and Sherman, TX). We also landed national stories with the construction industry and business magazines. In total 10 to 1 PR secured over 350 earned media stories with consumer, business and industry media outlets across a wide spectrum of mediums including television, newspaper, radio, and digital. This does not include press releases posted on a news wire, sponsored posts, or marketing of any kind. Our earned media results came from 10 to 1 PR’s stellar pitches, media relationships, award nominations, and well-crafted thought leadership articles. In addition, we used TRF Camp Build to win regional awards for community service, a leadership award for the camp director, and industry giant ENR Magazine gave Rosendin’s CEO the Southwest Legacy award.
10 to 1 Public Relations Recognized as Agency of the Year
This time of year usually has our team busy, submitting dozens of award nominations for clients. Awards can help boost an organization’s reputation with third-party credibility and our team nominates clients in various local, industry, and national awards.
Seeing the value for our clients, we also apply for several awards for ourselves.
Our team is proud to share that 10 to 1 Public Relations was recognized with three Titan awards. The first recognizes 10 to 1 PR as PR Agency of the Year. The second two awards recognize 10 to 1 Public Relations’ expertise in public relations campaigns.
As a firm focused on creating the highest caliber PR campaigns and results for our clients, it’s especially rewarding when independent third-party organizations recognize our strategy creation and implementation efforts as among the best they’ve seen compared to our industry peers.
Josh Weiss President and Founder of 10 to 1 PR
According to the awards organization:
TITAN Business Awards’ mission is to acknowledge the achievements of both entrepreneurs and organizations worldwide, the award aims to provide recognition for all who are over-shadowed, as well as established, organizations around the world.
Here’s a recap of the winning campaigns that were recognized:
For more than a decade, 10 to 1 Public Relations has offered public relations services that are targeted, compelling, and achieve clients’ goals. In today’s flood of non-stop communications across a multitude of channels, it’s tough to get noticed – much less get results. In 2023 our team secured more than 9000 stories for clients. At 10 to 1 Public Relations, our creative plans and messages are distinctive and memorable. We develop original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets, and, more importantly, our clients’ target audiences. We believe it’s much more beneficial for a company to dominate industry and local media coverage with multiple different story placements over time rather than solely focusing on a placement in a well-known mainstream media outlet. Like drips out of a faucet, we can collect the water and utilize it however chosen to create the greatest benefit. The more water collected steadily over time, the bigger the impact.
A global semiconductor equipment supplier, ASM, was planning a new North American headquarters in Scottsdale, Arizona, due to the growth the industry has experienced. The global semiconductor industry is expected to double to $1 trillion by 2030, with U.S. semiconductor revenue amounting to $75 billion in 2022 alone. ASM is not as large as some of the ‘household names’ in the semiconductor industry, like Intel, and so they wanted to be better known within the industry and draw attention to their North American HQ expansion. Our team developed a public relations campaign to share this news with local, national, and industry media. Our team generated over 100 Arizona and United States media features for the announcement and had over a dozen reporters show up on the site of the event. Major top-tier national features include Reuters, Bloomberg and Wall Street Journal. National industry features include Semiconductor Digest, Computer World, Silicon Semiconductor Magazine, Semiconductor Engineering, Tech Switch and others.
10 to 1 PR provides traditional public relations services to boost brand awareness for the nation’s largest employee-owned electrical contractor, Rosendin. The construction company is known for building large-scale commercial projects including SoFi Stadium, The Westin Anaheim, data centers for top tech giants, educational facilities, hospitals, and some of the biggest renewable energy facilities in the country. Our team set out in 2023 to position Rosendin as an industry leader that offered career opportunities in a technology-forward company that valued safety. We reshaped the narrative around construction career opportunities by focusing on the individuals who come together for shared success, targeting young people and their parents to change their perception of the industry.
Celebrating Women’s History Month by Honoring the Women Who Made Us (AKA Our Moms)
To celebrate Women’s History Month our team members each took a few minutes to write a summary describing women who inspire them in their daily lives and why. The survey results showed that every team member found inspiration from their mom. Moms influence people’s daily lives, and it’s the women of our family histories who ultimately helped shape our futures.
Drawing inspiration from mothers has a direct correlation to Women’s History Month, as it is an acknowledgment of the influence that women have on each other and how that influence is carried through generations. Below are some of our team member’s brief explanations as to why their mom inspires them and why they look to their mothers as role models.
Madeleine Williamson
My mom is my biggest role model. One of the greatest lessons she taught me is how to set goals and how to work to accomplish them. Watching her determination to try new things and challenge herself with new adventures has always inspired and motivated me to pursue my own goals. Currently, she is helping me train for my first marathon and is so supportive that she decided that she will train too and run it with me.
Lauren Dietrick
Two women in my life who inspire me are my mom and my sister. Their compassion, strength, and positivity inspire me to show up as the best version of myself. They are the first people I call when I need anything, from advice on adulting to unpacking the latest episodes of the shows we are watching.
Jamie Killin
My mom is my greatest role model – she is a semi-retired aeronautical engineer who grew in her career during the 1980s and 1990s when there were few female engineers, and continued to excel in her career even while balancing the demands of being a wife and mother. Not only is she skilled in her trade, she was a great manager and is the first person I go to when I need advice on how to be a better leader. Most importantly, she is a loving wife, a generous friend, a caretaker for her aunt, and a great Mom who’s never too busy to help me prune my roses, figure out my taxes or talk wedding planning. I just wish I would have inherited her math skills!
Rachael Clifford
A role model in my life is my mom. She is a hard worker who cares deeply for her family. She inspires me to practice empathy toward others and has helped me better understand the importance of fostering a positive environment and supporting those around me.
