10to1PR Kicks Off 2025 with Impressive Client Wins Across Diverse Industries
January proved to be a productive month for 10to1PR as we secured high-profile media placements for our clients across a wide range of industries. From cutting-edge technology to community initiatives, our team’s efforts resulted in coverage from top-tier publications, showcasing the breadth of our expertise and the innovative work of our clients.
These diverse media placements highlight 10to1PR’s ability to secure high-quality coverage across various industries. Our team’s expertise in crafting compelling narratives and identifying newsworthy angles has resulted in impactful stories that resonate with a wide range of audiences. As we move further into 2025, we look forward to continuing our partnerships with innovative clients, sharing their stories, and securing media coverage that makes a difference.
Otonomus Hotel, the world’s first AI-powered hotel, made a splash at CES 2025, bringing hospitality back to the conference for the first time in five years. Our goal: secure interview opportunities for the Founder and CEO of Otonomus Hotel, Philippe Ziade, at the booth and showcase the future of hospitality.
President Josh Weiss and PR Executive Sofia Ashley at the Otonomus book at CES 2025
Preparation was key. We crafted pre-event, during-event, and post-event press releases, developed talking points, and conducted thorough media training. Our team sifted through over 6,000 media attendees, targeting AI and hospitality reporters to secure interviews.
At CES 2025, we facilitated 15 interviews with Philippe Ziade and other Otonomus Hotel team members, juggling pre-scheduled meetings and impromptu requests from booth visitors. Our on-site coordination ensured smooth interactions with journalists from major outlets like Forbes and Fast Company. We also facilitated exclusive tours on-site at Otonomus Hotel with the BBC and Associated Press.
Otonomus Founder and CEO Philippe Ziade participating in a media interview at CES 2025
The results speak volumes. We completed 15 high-quality interviews, including unexpected opportunities with Vegas PBS and Las Vegas Sun. Reporters showed keen interest in Otonomus’s AI-driven approach to hospitality, setting the stage for extensive post-event coverage, including more than 50 media features and mentions so far.Â
This success at CES 2025 highlights our expertise in trade show PR. For more information on how we can elevate your brand at major industry events, visit our trade show services page here.
Six months after transitioning from fashion to PR, I sought advice from my 10 to 1 Public Relations colleagues about navigating the industry. Their insights, ranging from new coordinators to the company president, offer valuable guidance for PR newcomers.
Madeleine Williamson, PR Executive at 10 to 1:
How did you know you wanted to go into PR?
âI knew I wanted to be in the communication industry, so I explored jobs in all different areas of communications, and I kept coming back to PR.â
What other past experiences have led you to where you are today?
âStarting as editor of my high school yearbook, I learned that I enjoyed telling peopleâs stories. Through different internships, I gained experience in journalism and media production, which have led me to where I am today.â
What advice do you have for someone who is entering the field?
âEmbrace learningâ donât be afraid to ask questions when you first start a position. The field is constantly evolving, and asking questions fosters long-term learning.â
What have you learned at 10to1PR?
â10 to 1 has given me a space where I feel confident to lead a client. I feel that everyone on the team has supported me and I learn from everyone every day. I was able to lead clients by watching my teammates successfully lead theirs, and I picked up tips along the way that I apply in my own leadership roles.â
Laura Slawny Vice President of at 10 to 1:
How did you know you wanted to go into PR?
âI started my career in journalism, and as a producer for an evening news team, we didnât utilize PR agencies like the morning show did. So it was definitely a shift when I decided to take a coordinator job at a PR agency. I realized at that job that I could get my news fix but in a more stable career. I just wish I had made the switch sooner!â
What other past experiences have led you to where you are today?
âI took a job at an agency that was primarily focused on media relations and sending pitches. I wanted to find an agency that offered more thought leadership, campaign building, and long-lasting relationship building priorities. Then I met Josh and he taught me so much.â
What advice do you have for new pros?
âThere is always more than one way to do something. If you hit a dead end, pivot and find a new solution. Also never take ânoâ for an answer.â
What have you learned at 10to1PR?
âEveryone has a unique skill. You can learn something from each person. Everyone brings something to the table, whether it’s a technical skill that that person has already mastered or a mistake they have made that can teach you new strategies.â
Sofia Ashley, Public Relations Executive:
How did you know you wanted to go into PR?
âI had different majors in college, I first started in STEM, then Business, but in my Business major we had a class where we created our own fake PR campaign. Getting to be creative after taking so many technical classes was refreshing and I knew I wanted a career path that was the perfect blend of creativity and strategy.â
What other past experiences have led you to where you are today?
âMy social media management background gave me a solid foundation, but it was the experience I got as an intern in PR that solidified it for me.â
What advice do you have for new pros?
âA career in PR/Journalism offers more flexibility than complex mathematical and scientific fields. You can get better over time and learn by experience. Every little moment builds up your confidence, and you shouldnât underestimate the tools that you have in your back pocket.â
What have you learned at 10to1PR?
âI have learned how to be an advocate for myself. I definitely think I underestimated myself when I was first put in charge to lead clients, but I channeled confidence to reassure them, and I even was able to reassure myself.â
Kaden Ryback, Public Relations Coordinator
How did you know you wanted to go into PR?
âIt was either between PR and marketing, but marketingâs heavy sales focus wasnât aligned with my aspirations, and after one day at a marketing job I quickly realized it was not the right fit for me. PR was more focused on the human element which was important to me. It satisfied my passion for writing and relationship-building, and I was able to incorporate my videography skills into client campaign production.â
What other past experiences have led you to where you are today?
âMy path to PR was not as specific to PR, but more of the communications field. I graduated with a bachelorâs in public relations and journalism, but I got the most hands-on experience at The Cronkite Agency, which combined my video editing, and personal relations skills. I realized after a brief career in marketing, that PR appealed to me more, and that was all I needed to know to make it my career.â
What advice do you have for new pros?
âResearch is a bigger part of PR than many people may think. Itâs invaluable when you start with a client to know not only the media landscape around the client but also the big stories that the client has had, and the publications that have featured them. Doing your research on the clients that you represent will help you present yourself well,and inform how you will work with them.â
What have you learned at 10to1PR?
âIâve learned the art of team-oriented work. This has helped me identify the tasks that drive the most value for both the team and the clients. When you work alone on a client, itâs up to you to decide the methodology on how you go about completing tasks, but when youâre on a team, every piece of the work, and knowing the importance of delegation is important. You may not realize the time that you spent researching, when communicated well with your team, can take work off a lot of other people.â
Josh Weiss, President of 10 to 1 Public Relations
How did you know you wanted to go into PR?
âI started this company to find like-minded individuals who wanted to take a more traditional approach to PR. I also wanted to build a team that specialized in what theyâre good at. Everyone here has a unique skill that they contribute and that helps others. The agency itself is known for traditional media relations.â
What other past experiences have led you to where you are today?
âMy first job out of college was in the Illinois House Representatives helping elected officials get on their local radio stations. I created radio press releases, combining radio, PR and politics. When I was ready to move on, PR felt like the most steady job opportunity of the three options (compared to politics or radio). After working in several PR-related jobs for the next decade, I eventually decided to start my own PR agency in 2012.â
What advice do you have for new pros?
âPassion and genuine interest are important because actual knowledge of the industry can be taught. Scale the one thing youâre good at. If someone is testing to see if you can deliver a project, knock that project out of the park first, then ask to take on more.â
What have you learned from 10to1PR?
âIâve learned the different roles of leadership when it comes to managing a team. 10 to 1 is a collaborative agency, and that has taught me to meet people where they are at, and help them get to that next step.â
Conclusion:
During my internship at 10 to 1, I have learned there are different ways to find your place in PR. Some of my team found PR through other professions but were pulled back into it, and some knew they were enthusiastic the moment they entered the profession.
My journey may not have originally started here, but as my team members illustrated there is no one set way to find a job in Public Relations. If you are passionate about Public Relations take steps to learn more about the field youâll be working in. Any experience, whether itâs an internship or work for another agency will help you develop practical skills that you can take with you. Finding work that is meaningful will help you bring your best to the role and inspire you to stay open to constantly evolving your skills.
The diverse skills and different paths of my team has shown me that there is no single route to success in PR, but that it is a combination of embracing continuous learning, passion for the career, different variations of skills, and the ability to pivot that makes a PR pro successful.
A diverse skill set is needed at an agency in PR to adapt to different clients, and specializing at a specific skill can contribute to a teamâs success. As I reflect on my growth Iâm grateful for the support the team from 10 to 1 has shown me. This experience has confirmed my passion for PR and I am grateful that I am able to continue onto a new career path where I feel comfortable to take my next steps.
From Intern to PR Pro: My Experience with the Veterans Day Parade Campaign
Written by Morgan Ray, 10to1PR Intern
As an intern at 10to1PR, I’ve packed these past couple of months with numerous learning experiences. I had the opportunity to contribute to the first-ever intern project, which included building a PR campaign for the Veterans Day Parade from scratch.
The Veterans Day Parade was a new client that was introduced in October with the parade taking place in November. Although it was a tight turnaround, the 10to1PR team executed a successful campaign.
This was the first campaign I worked on where I had full responsibility over the tasks and how to execute them. The first step in handling a campaign is to brainstorm ideas and break them down into manageable tasks. I worked alongside Halle Sweeter, an intern at 10to1PR, to create a timeline of ideas and concepts that we wanted to execute before, during and after the parade.
Prior to the Veterans Day Parade, a press conference unveiled this year’s theme, as well as the Celebrity Grand Marshal and the honored Grand Marshals. Our team ensured the media was informed and secured coverage.
To secure media coverage, we pitched several news outlets, with an emphasis on hyper-local ones. Our goal was to give the Veteran Grand Marshals an opportunity to share their stories and have those stories featured in the media that covers their homes. We secured about 10 stories covering the Grand Marshals in news outlets like the Arizona Republic, SanTan Sun News, Surprise Independent, Scottsdale Progress and KTAR.
In addition to the press conference, we worked to raise awareness for the Veterans Day Parade by submitting calendar listings and distributing press releases. The goal was to spotlight the Grand Marshals while encouraging the community to come together and honor the veterans.
On the day of the parade, our team arrived on site at 4 a.m. to coordinate interviews with parade participants and Grand Marshals for several news outlets. Our role at the parade was to ensure interviewees were prepared and ready for TV appearances, while also working closely with the media to brief them and set up ideal backgrounds for live shots.
We coordinated 20 TV segments, as well as 45 online and print stories covering the parade. Overall this was a successful campaign for the parade and a successful first intern project at 10to1PR.
I gained valuable experience in building a campaign from the ground up. I developed project management and team leadership skills, which was an area I was less familiar with before. This project highlighted the importance of organization and communication for a successful campaign, which I can bring with me when working on future projects.
Last month, we hosted an event at our offices organized by the Society of Professional Journalists (SPJ). Basically, itâs a once-a-year event where Phoenix area PR folk pay money to SPJ to individually pitch reporters in person various stories on behalf of their clients. Think of it as speed pitching, where each reporter has their own desk and PR folk line up for their three-minute pitch.
PR Pros attend panel presentation with journalists at SPJ Publicity Summit
This year, 29 journalists volunteered to participate and be pitched by several dozen PR professionals. The picture shown is of many of those journalists gathered in our offices a few minutes before the pitching sessions began.
Weâre very proud that 10to1PR serves clients across the U.S. and that we work with media across North America- but it felt great contributing to our local Phoenix community (media and PR peers alike). Generating local market media for our clients across the U.S. is a priority for us, and seeing local media up close and in person only rejuvenated our excitement in doing so.
Journalists in attendance at SPJ Publicity Summit
Got a story you think that your local media should care about? Give us a call and letâs chat!
From Fashion to PR: My Journey of Transitioning Skills and Growing in Public Relations
Written by: Halle Sweeter, PR Intern
As the first-ever intern at 10to1PR, I have already learned so much about what a career in public relations really entails. The experiences that I have had in this internship have broadened my experience in the field. From day one I have gained a deeper perspective on what goes into the day-to-day responsibilities and importance of maintaining a brandâs image and the effectiveness that 10 good impressions can have in canceling out 1 bad one.
My first real encounter with PR came from a final semester project that was a co-collaboration marketing strategy between the fashion program at my school and a non-profit. In my pursuit of other education opportunities post-graduation, I knew I wanted a career that utilized my market research and trend forecasting skills while also combining creativity, strategy, storytelling, and relationship building.
My skills in market research and trend forecasting from my degree in fashion merchandising were put to use quickly and utilized in research and analysis for PR campaigns, client relationships, and contributions to group projects.
Halle with Drip, the office pet fish
Even from the day I came in as a shadow, I was given the opportunity to watch PR professionals at work. Through observing their work, I was able to gain hands-on experience and offer contributions towards meeting client goals, participate in internal strategy meetings, and learn best practices from team members on how to write more concisely.
Working at 10to1PR, I found a collaborative work culture where everyone has a specific skill they can contribute to the team. As a part of the team, I have contributed my skill set, as well as built a new one over the last 6 weeks. During the onboarding process, I started with basic tasks like feeding the office fish and setting up meetings, while gradually learning and observing from team members. As I gained experience my responsibilities expanded to include media monitoring, editing press releases, building media lists, and finally drafting my own press releases.
In college, professors teach you how to draft a press release and you can create as many mock press releases and pitches as you want, but no class can give you the rewarding feeling of sending your first real pitch to a news editor. And with a pitch-a-day campaign, I quickly gained confidence in my writing skills, and secured wins by getting multiple interview requests from reporters.
This internship has been a whirlwind of learning and growth, and taught me how my everyday skills could transfer over to a job in public relations. From administration tasks to major wins, every day has contributed to my development as a PR professional.
10 to 1 Public Relations Secures Two Globee Business Awards, Recognized for AI Work
10 to 1 Public Relations was recognized with two Globee Business awards: Public Relations Achievement (Use of AI) and Influencer Marketing Achievement.
Both recognize 10 to 1 PRâs public relations strategy and campaign execution expertise. The Public Relations Achievement (Use of AI) award acknowledges 10 to 1 PRâs success in artificial intelligence use, specifically in AI deepfake crisis communications management. 10 to 1 PRâs proactive approach is outlined in the Digital Deception guide, a free resource to help companies navigate a potential deepfake crisis with precision.
The Influencer Marketing Achievement Award highlights 10 to 1 PRâs success in influencer marketing and strategy to deliver results that achieve client goals.
Globee Business Awards recognizes and celebrates excellence in various industries worldwide. The program aims to honor organizations that have achieved remarkable success, demonstrated innovation, and positively impact their respective fields. Globee believes in acknowledging the outstanding achievements of individuals, teams, and organizations, and sharing their success stories to inspire others and encourage a culture of excellence.
Hereâs a summary of the winning campaigns that were recognized:
Public Relations Achievement (Use of AI) – PR Strategy for 10 to 1 Public Relations
BRONZE GLOBEEÂź WINNER
The Situation: AI is revolutionizing industries everywhere by increasing productivity, introducing new forms of creativity, and optimizing workflows. However, in the wrong hands, AI can be just as threatening to businesses as it is helpful. 10 to 1 PR created a free digital deception guide to provide business owners with a resource to protect their company from AI threats including digital deception and deepfakes.
Our Results: After launching the free guide as a resource on the 10 to 1 PR website, the site saw nearly 4x more traffic. Offering the guide for free 10 to 1 PR has increased accessibility to a prominent business resource for companies that may not otherwise have the budget for paid resources ultimately contributing to equality and inclusivity.
Influencer Marketing Achievement – PR Campaign for Vietnam Airlines
SILVER GLOBEEÂź WINNER
The Situation: Vietnam Airlines contracted with 10 to 1 PR to increase the airlineâs brand recognition among the U.S. travel audience and drive attention to Vietnam Airlinesâs direct flight routes from San Francisco to several cities in Vietnam. A press tour was designed to take the influencers to key locations throughout Vietnam to produce high-quality content for their audiences and promote general travel to Vietnam. This included arriving in Hanoi, visiting Hoi An, and leaving from Ho Chi Minh. Meals and outings were meticulously planned to ensure opportunities for the influencers to create content.
Our Results: All influencers who attended shared positive feedback about the trip and overperformed in their obligations to share content with their audiences.
By The Numbers:
8 influencers attended
1.1M total Instagram followers for all influencers
30+ static Instagram posts
3.75 million Instagram reel views
2 posts have gone viral with a combined audience of 1.8 million+ reached
Attention Students: We’re Launching a PR Internship!
Are you passionate about storytelling and eager to dive into the dynamic world of public relations? 10 to 1 Public Relations, an award-winning PR firm, is thrilled to announce the launch of our new in-person PR Internship Program. This program is your gateway to gaining invaluable hands-on experience at the forefront of the PR industry.
Applications for our Fall Internship Program are now open, those details are below:
10 to 1 Public Relations: In-Person PR Intern Job Description
About 10 to 1 PR
Are you someone who likes to tell stories? Do you want to develop your talent while making an immediate impact as part of a team? Interested in gaining experience working at an award winning PR firm? Then we want you on the 10 to 1 Public Relations team!
10 to 1 Public Relations is a traditional PR firm that works with interesting and diverse business-to-business focused clients from across the globe. We have a âNo Jerksâ policy which refers to both co-workers and clients and we believe in a âno dramaâ office.
We are seeking a part-time, public relations intern to help our clients share their stories and achieve their public relations goals. Some of our work includes:
Media relations such as writing press releases, articles and pitching reporters and influencers (local, national and trade) and securing media placements (online, print, TV & radio)
New market and/or new product related media launches
Growing client recognition through award nominations and speaker submissions
Youâll be part of a team expected to play an important role in it all; involved in client-facing tasks, strategy creation, and implementation duties. Ultimately, youâll gain real experience and be an important part of helping our team achieve the clientâs stated goals, meaning you must:
Be able to prioritize, organize and manage multiple tasks at the same time
Have strong interpersonal skills to communicate with clients and journalists as well as collaborate with team members
Be an excellent writer
Enjoy telling stories
Summary:
A PR Intern at 10 to 1 Public Relations is a junior or senior college student in the PR field. This role is focused on gaining practical experience through hands-on work in public relations. The intern will support client teams, perform media monitoring, conduct client research, assist with administrative tasks, and work on a portfolio project. The ideal candidate should demonstrate strong writing, organizational, and research skills, and show a desire to learn about the PR industry.
For ASU students this internship would fulfill the requirements of JMC484, MCO484, MCO584 and MCO294.
Duration/Compensation/Logistics:
The internship lasts for an academic semester (start week of Sept 3, end date week of Dec 9).
The position is part-time, with a guarantee of 20 hours per week.
The pay is hourly at $16 per hour.
The weekly schedule is flexible around the intern’s class schedule, but work must be performed between the hours 9 a.m. to 5 p.m.
The intern is expected to maintain a consistent schedule throughout the program’s duration.
The intern is expected to be present for the entirety of the program, except the week of Thanksgiving when scheduling can be flexible to accommodate for travel schedules and hourly pay may be adjusted accordingly that week.
Internship is work from office 100% of the time. Remote work is not an option.
The intern is expected to provide their own transportation.
There may be an opportunity to extend the program or receive a full-time job offer, dependent on performance and need.
Competencies:
The PR Intern will be expected to develop the following competencies:
Engagement: Actively participate in team and client activities.
Proactiveness: Take initiative in tasks and responsibilities.
Ownership: Demonstrate responsibility for assigned tasks.
Passion: Show enthusiasm for public relations and learning.
Problem-Solving: Identify and address challenges effectively.
Critical Thinking: Apply analytical skills to tasks and projects.
Learning: Continuously seek to improve knowledge and skills.
Teamwork: Collaborate effectively with team members.
Timeliness: Manage time effectively and meet deadlines.
Responsibilities:
Client Relations:
Develop a thorough understanding of clientsâ industries, business goals, target audiences, and challenges.
Support client meetings by taking detailed notes and observing client interactions.
Alert client leads and management to potential issues before they escalate.
Team Engagement:
Actively participate in internal team meetings and collaborate with team members.
Master and effectively use the team project management platform (Basecamp).
Deliver high-quality work on time, ensuring it meets company and client standards.
Document time spent on client and company projects daily using the time management system (Clockify).
Campaign Support:
Assist in the ideation and planning processes for PR campaigns.
Contribute new ideas that enhance campaign success.
Stay informed on news relevant to clients, including consumer media, business news, and industry-specific updates.
Support the execution of client campaigns as assigned by client leaders.
Manage assigned responsibilities, address challenges, and ensure campaign goals are met.
Draft and create PR materials as assigned.
Monitor media features using tools like Muck Rack and Google search; update media reports as requested.
Develop a strong foundation in media relations, including researching relevant media contacts and building media outreach lists.
Master the media relations platform (Muck Rack) and use it according to company standards.
Review daily media requests from sources like Qwoted, SOS, and other tools to identify opportunities and notify client managers.
Accountabilities/Relationships:
Reporting:
Report directly to the Internship Program Manager.
Report to the assigned client lead for specific tasks and assignments.
Communicate client and team successes and challenges to the Management Team.
Feedback and Performance:
Receive regular feedback from Internship Program Manager.
Receive 30-day, half-way point and end of program performance reviews.
10to1PR Wins Two National Awards including âPR Agency of the Yearâ and âMost AI Ready Agencyâ
Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clientsâ goals, earned two 2024 national industry awards from the Bulldog PR Awards. The two awards include a Gold Award for the Most AI Ready Agency and a Bronze Award for the Midsize PR Agency of the Year category. Bulldog PR Awards is the only public relations awards program judged exclusively by journalists to celebrate the best and brightest in the industry.
The AI award was given based on 10to1PR being at the forefront of Deepfake Crisis Management and spreading awareness about digital deception and the threat of AI-generated deepfakes to businesses across all industries. The company offers a free digital deception guide on the 10to1PR website and provides business owners with strategies to protect their company from AI threats and inform those who do not have access to PR or reputation management resources.
âAI can be a useful tool to assist companies everywhere, but in the wrong hands, AI can be just as harmful to businesses as it is helpful,â said Josh Weiss, President and Founder of 10 to 1 Public Relations. âWeâre grateful to be recognized for our efforts to help companies prepare for and protect themselves from Deepfakes, and for the Bulldog PR Awards to once again name us Midsized PR Agency of the Year.â
In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. Earlier this year, Newsweek named 10to1PR to its list of Americaâs Best PR Firms in five categories.
The Bulldog PR Awards is connected to Bulldog Reporter which has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.
10 to 1 PR has a new team member: Drip the Beta Fish. Drip has become the beloved office pet, greeting our in-office team members every morning, blowing bubbles in support of our work, and offering general encouragement.Â
Dripâs Origin Story
Earlier this year, some 10 to 1 PR team members met to brainstorm ideas for April Foolâs Day. The group landed on the idea of surprising 10 to 1 PR President Josh with an easy-to-care-for office pet. Our resident fish enthusiast, Madeleine, secured the fish and the team surprised Josh for what was dubbed âApril Fish Day.â
Get to Know Drip
Curious about our fishy friend? Hereâs a bit more about Drip:
Where does the name Drip come from?
Drip was named for the 10 to 1 PR philosophy that our regular PR wins for our clients are like drips out of a faucet that contribute to a clientâs positive brand reputationâslowly but surely, each drip accumulates to an overflowing bowl of water.
Where is Dripâs office?
Drip has his very own desk and works amongst one of our officeâs trophy display cases, where he has a great view of the entire office. He is very curious about all of the colors and reflections he sees.
What kind of computer does Drip use?
While the rest of the 10 to 1 PR team uses PCs, Drip has his very own Mac computer.
What kind of work does Drip specialize in?
Drip is a very productive member of the team, blowing an inordinate amount of bubbles every day. The bubbles collect at the top of his bowl, indicating he is pleased with his work.
Dripâs Next Adventure
Whatâs next for Drip? Weâll share a progress report on Drip and his contributions to the 10 to 1 PR team at a later date. Stay tuned!
