10 to 1 Blog

Deepfakes: The End of ‘Seeing is Believing’

by james

Deepfakes: The End of ‘Seeing is Believing’

When a story appears too good to be true, you might have heard the saying “seeing is believing.” The notion implies that if you witness something happening, even in a video or picture, it must be real or truly occurred. Not anymore. AI technology has advanced and Deepfakes (images, audio and video) are getting better and harder to detect.  

The challenge of detecting Deepfakes is growing as their usage rises, especially when celebrities and high-profile politicians become targets. While certain instances may be easy to spot due to video or image quality concerns, others are more inconspicuous, like a politician endorsing a cause that contradicts their beliefs, such as the video of Hillary Clinton endorsing Ron DeSantis for President or the picture of the Pope in a stylish white puffy coat.

Deepfake attacks against companies are becoming a looming concern, and consumers are highly susceptible to believing their content. Imagine encountering a video apparently from a company leader, announcing a product delay or a serious defect recall – you’d likely believe it, as there seems to be no motive for someone to fabricate such content.

Disreputable business competitors have compelling reasons to create doubt, even if it’s only temporary. For instance, imagine a scenario where a business competes for a major contract, and a video surfaces seemingly proving the company’s deception and inability to deliver as promised. This undermines their chances of securing the contract, ultimately benefiting the competitor who may have orchestrated or promoted the fake video to win the sale.

Prepare For An AI Crisis Now

It is crucial for businesses to proactively prepare for potential attacks and enhance their crisis communications plans by incorporating Deepfake-related scenarios and strategies for safeguarding their reputation.

The good news is that many existing crisis communications plans and internal structures will still be relevant. However, it’s important to note that defending against an AI and Deepfake-related crisis requires a different approach from what most companies have traditionally prepared for. When dealing with a Deepfake Crisis, two significant changes come into play within the traditional PR crisis plans:

  1. Acknowledging and responding quickly during a crisis has always been crucial, but when dealing with Deepfakes, mounting a rapid and comprehensive defense becomes even more essential. Deepfakes have the inherent ability to spread rapidly, particularly through social media, leading to exponential growth. Unlike traditional media outlets, which offer more time for investigation and providing thorough responses, Deepfakes demand immediate action to mitigate their impact effectively.
  2. In countering Deepfakes, mere denial of their authenticity falls short. It is imperative to provide substantial evidence and proof that discredits their validity. Third-party, independent verification significantly enhances the credibility and strength of your defense.

Take action now and arrange your team and Deepfake Detection software or forensic experts. Waiting until you’re in the midst of a crisis leaves no time. 

10 to 1 Blog

Companies will face a new type of crisis because of AI. They aren’t prepared.

by james

Companies will face a new type of crisis because of AI. They aren’t prepared.

Companies aren’t prepared for the risk they may face from AI-generated Deepfakes. These scenarios aren’t farfetched, and they’re quite easy to produce and create chaos.

  • A fake AI-generated video showing your company leader stating that your big new product is going to be delayed by months, leading your stock price to drop so that short-sellers can make a killing before you even start to mount a defense.
  • A fake AI-generated image of key staff committing a crime appears just as the selection committee is choosing the winner of an important bid, creating enough doubt that they select your competitor instead.
  • A fake AI-generated audio recording where your company President appears to be on the phone making racist and inappropriate comments, creating a staff and customer uproar.

AI has created an entirely new category of crisis for companies, but few have a plan in place to deal with it if they come under attack.

In an AI crisis, quick response and defense remain crucial, but now, providing verifiable proof is equally essential. Mere denial won’t suffice, as the content appears incredibly realistic. Demonstrating evidence is a vital component of your defense strategy. However, trying to explain the falsehood on your own can be time-consuming and ineffective during a crisis. Instead, opting for an independent, third-party forensic review or a formal report from a reputable Deepfake Detection software company can bolster your defense significantly. An AI expert’s independent explanation carries undeniable weight and credibility.

The challenge lies in the limited availability of companies working on Deepfake Detection software. Additionally, many of these companies restrict their products to government or university research, while others focus on enterprise clients, like insurance companies, for fraud identification.

Our team invested significant effort in researching and securing agreements with highly reputable Deepfake Detection software companies capable of conducting immediate reviews. We also managed to find AI Deepfake industry experts willing to provide their personal insights to the media and the public, exposing the deception.

Take action now and arrange your team and Deepfake Detection software or forensic experts. Waiting until you’re in the midst of a crisis leaves no time.

Worzalla To Host Virtual Hiring Events

by james

Worzalla To Host Virtual Hiring Events

What: Worzalla Virtual Hiring Events
When: Tuesday, April 6, 10:00 a.m. and 5:00 p.m.; Thursday, April 8, 10:00 a.m. and 5:00 p.m.; Saturday, April 10, 11:00 a.m.
Why: Worzalla continues to grow amidst high demand for books of all kinds and needs to hire associates who can help the company meet this demand.
More information: worzalla.com/virtual-open-house

Stevens Point, Wisconsin (March 31, 2021) – Worzalla, an employee-owned book printer specializing in printing high-quality children’s books, cookbooks, and hard-cover best sellers, announced a series of virtual open house events to educate jobseekers about numerous career opportunities at the company. Five virtual open house events are scheduled on April 6, 8, and 10, and each 45-minute event will feature a virtual tour of Worzalla’s 350,000 square foot facility, a review of open positions, and an opportunity to ask questions to a Worzalla hiring representative. 

“Over the last year, we’ve seen tremendous demand for printed books of all kinds as people have sought at-home education and entertainment during the coronavirus pandemic. The demand continues to keep pace and we need to hire additional associates to help us bring these books to life,” said Brianne Petruzalek, Vice President of Human Resources at Worzalla. “We invite anyone who may be interested in a career at Worzalla to join us for any of our virtual open house events in April.”

No registration is required to attend the virtual open house events. Those who wish to attend can simply click the link to join any event at worzalla.com/virtual-open-house. The schedule of virtual open house events is as follows: 

Tuesday, April 6th:

  • 10:00am-10:45am
  • 5:00pm-5:45pm

Thursday, April 8th:

  • 10:00am-10:45am
  • 5:00pm-5:45pm

Saturday, April 10th:

  • 11:00am-11:45am

Worzalla is currently hiring for a variety of positions on its manufacturing floor including entry-level production, skilled production, team leads, and more. Worzalla offers various shift options for scheduling, including traditional 8-hour shifts on 1st, 2nd, and 3rd shift as well as 12-hour shifts where associates work 4 days on then have 4 days off. Part time schedules are also available. No previous experience is required to apply for any position as Worzalla offers on-the-job training for new associates and in-house training for those who want to improve their skills and advance their careers. 

Worzalla offers its associates a wide array of benefits, such as expansive health coverage including 100% employer-paid dental and vision insurance, health insurance, HSA with employer contribution, and complimentary care at on-site health clinic. As an employee-owned company, associates are also eligible for the company’s employee stock ownership plan (ESOP) and profit-sharing bonuses.

Questions regarding careers at Worzalla can be directed to Liesl Sigourney at 715-254-3263. A full list of open positions, benefits information, and additional details are available at worzalla.com/careers.

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Media Contact – Erica Fetherston
10 to 1 Public Relations

Media Contact – Brianne Petruzalek
Worzalla
Vice President of Human Resources
715-254-9717

About Worzalla

Worzalla is an employee-owned printing company headquartered in Stevens Point, Wisconsin. Founded in 1892, Worzalla has over 125 years of experience in creating high-quality custom products for its customers. Worzalla specializes in the production of cookbooks, children’s and lifestyle books, and is dedicated to exceeding expectations for quality, service, and delivery. From small to large publishers, Worzalla is the printer the industry turns to for manufacturing high profile projects and award-winning books. With numerous industry awards for safety and workplace culture, Worzalla is consistently ranked as one of the top places to work in central Wisconsin.

Visit the Worzalla Website

The Worzalla Success Story

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Phamatech Administers More Than 100,000 COVID-19 Tests

by james

Phamatech Administers More Than 100,000 COVID-19 Tests

San Diego, CA (April 1, 2021) – Phamatech Laboratory and Diagnostics, Inc. (Phamatech), is proud to announce it administered over 100,000 COVID-19 tests in the battle to help ordinary individuals and families navigate the pandemic. 

“Achieving 100,000 administered tests is a significant milestone for Phamatech and a tribute to our dedicated employees,” said Dr. Thomas Aucoin, Phamatech Vice President.  “Testing has been an important tool in reducing the spread of the virus and we’re very proud to have played a small role in helping keep individuals and families safe, particularly in our hometown community of San Diego.”

To meet the demand for PCR and antibody testing, Phamatech expanded its CLIA licensed laboratory and manufacturing capabilities to produce tests and analyze results at its state-of-the-art laboratory in San Diego. In July 2020, the company also developed policies and processes to coordinate and administer tests in their parking lot while keeping staff and the public safe. Then they expanded testing to the greater community with mobile unit testing services in partnership with private business and nonprofits working with San Diego County’s public health program, as well as in Nevada, Arizona and Texas.

“Testing will remain important in the coming months, even as the percentage of those vaccinated increases,” added Aucoin. “Some even predict there will be an increase in demand for testing, especially among travelers, as countries, airlines and cruise lines plan to make testing a key requirement even among vaccinated travelers.”  

Phamatech will continue to administer COVID-19 PCR tests at its San Diego laboratory and Las Vegas location seven days week and provide results in as little as eight hours. Online scheduling is available for PCR and antibody tests at Phamatech’s global headquarters located at 15175 Innovation Drive, San Diego, CA 92128.

A long-standing member of the San Diego community, Phamatech has been operating a high complexity CLIA laboratory since 2008 and has been manufacturing diagnostic products for over 25 years, including over 100 FDA approved tests. For more information about the COVID-19 testing services and online appointments, visit: www.phamatech.com

About Phamatech:

Founded in 1991 by a small group of dedicated scientists and business executives, Phamatech Laboratory & Diagnostics, Inc. is a U.S.A. based licensed laboratory and manufacturer and global provider of diagnostic products to better human lives. Phamatech is focused on innovation in drug and genetic testing at its licensed, accredited laboratory in San Diego, California. We provide customizable screening devices for Fertility, Toxicology, Infection, and Disease, as well as Pain Management testing and Pharmacogenetic testing, which identifies genetic variations that affect drug metabolism in the human body. For more information, visit www.phamatech.com

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Media Contact – Josh Weiss
10 to 1 Public Relations

About Phamatech

Founded in 1991 by a small group of dedicated scientists and business executives, Phamatech Laboratory & Diagnostics, Inc. is a U.S.A. based licensed laboratory and manufacturer and global provider of diagnostic products to better human lives. Phamatech is focused on innovation in drug and genetic testing at its licensed, accredited laboratory in San Diego, California. We provide customizable screening devices for Fertility, Toxicology, Infection, and Disease, as well as Pain Management testing and Pharmacogenetic testing, which identifies genetic variations that affect drug metabolism in the human body.

Visit the Phamatech Website

The Phamatech Success Story

Learn More

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Rosendin Welcomes Hank Brasch as Chief Administrative Officer and Executive Committee Member

by james

Rosendin Welcomes Hank Brasch as Chief Administrative Officer and Executive Committee Member

Electrical contracting company also expands executive leadership team

San Jose, CA (March 22, 2021) – Rosendin, the nation’s largest employee-owned electrical contracting company, is pleased to announce Hank Brasch as its new Chief Administrative Officer (CAO) and Executive Committee member. Hank brings over two decades of construction industry experience focused on creating long-term strategic plans, managing risk, and building diverse teams.

As CAO, Hank will oversee several departments, including Enterprise Risk Management, Human Resources, Information Technology, and Security. He will also provide legal oversight of contracts, licensing, ethics and compliance, and corporate governance. 

“Hank brings a unique skill set as both a lawyer and a leader committed to the people side of the business. Hank is well-regarded in the industry for being fair and practical because he truly understands risk and sees the big picture, so we are thrilled he chose to join our team at Rosendin,” said Mike Greenawalt, CEO. “I am also impressed by Hank’s passion and experience developing and implementing company-wide strategies designed to continuously improve the employee experience, as it aligns with Rosendin’s core value around building people. The entire Executive team is excited to hear his ideas to develop our teams further.”  

Hank reports directly to Rosendin’s CEO, Mike Greenawalt, and joins Rosendin’s Executive Committee in their development of strategies for company priorities, including developing, implementing, and driving the company’s long-range planning. The executive committee will also expand to seven members, with the addition of Lorne Rundquist, Rosendin’s long-standing Chief Financial Officer (CFO). 

“I have been following Rosendin for many years and have always been impressed by their long-term view of business that is guided by strong ethics and a commitment to their talented staff,” said Hank Brasch, Rosendin CAO. “The last year has been especially noteworthy as Rosendin encouraged its teams to use innovative tools and practical solutions to protect all workers and keep projects moving forward during very challenging times. I am excited to contribute to Rosendin’s continued success and growth.”

Before joining Rosendin, Hank was Executive Vice President and Chief Legal Officer for Webcor Builders, where he held numerous responsibilities, including leading the corporate legal, insurance & risk management group, taking a hands-on approach to conflict resolution, and creating and implementing an ethics and compliance program.  Hank also served as Counsel at Bechtel Corporation and was an associate in the construction practice group at Thelen Reid & Priest, LLP. 

He is a member of the California Bar and the American Bar Association. In 2017 Hank was selected as Corporate Counsel of the Year by the San Francisco Business Times. He also gives back to the community, volunteering with the Stephen and Nancy Grand Family House and Back on My Feet nonprofits.

As the largest employee-owned electrical contractor in the United States, Rosendin’s services include design-build engineering, BIM services, special systems, and renewable energy. They work closely with the National Electrical Contractors Association (NECA) and the International Brotherhood of Electrical Workers (IBEW) to offer productive career paths for industry professionals across all skill levels, including opportunities for those who are new to the craft.

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Media Contact – Laura Slawny
10 to 1 Public Relations

About About Rosendin

Rosendin, headquartered in San Jose, is the largest employee-owned electrical contractor in the United States, employing over 7,000 people, with revenues upwards of $2 billion. Established in 1919, Rosendin remains proud of our more than 100 years of building quality electrical and communications installations and value for our clients but, most importantly, for building people within our community and our company. At Rosendin, we foster a culture of diversity, inclusion, and shared ownership.

Visit the Rosendin Website

The Rosendin Case Study

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Unmasking 10 to 1 Employees: Mayra Vasquez

by james

Unmasking 10 to 1 Employees: Mayra Vasquez

Mayra Vasquez – Public Relations Coordinator

I am a recent ASU graduate with degrees in English (Writing, Rhetoric, & Literacies) and Communication. I’ve always loved writing, but I knew I wanted a career in public relations because I’m invested in how a message is crafted and how audiences respond to the story told. I’m also a lover of horror movies, rock music, and Thai food.

But first, the company had to completely change its original focus.  Title Alliance started out as the Title Abstract Co. of Pennsylvania, which was founded in 1948.

What’s your favorite book?
The Humans, by Matt Haig

Best advice you’ve ever been given?
The right opportunity is waiting for you.

Your favorite magazine, publication, or outlet?
VICE or Vox – I love the interesting stories they report.

What’s one lesson you’ve learned from your time in Public Relations?
You can’t control everything and sometimes you’re going to have just work with what you have.

When you’re not at work…
I love going out with friends and family to discover amazing places in Arizona like scenic places in nature or the best local restaurants. I also have two little nephews who are my entire world and I love spending my time with them and watching them grow up.

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A Lesson for Business During March Madness

by james

A Lesson for Business During March Madness

It’s that time of year- The March Madness college basketball tournament.  If you’re not a college basketball fan, keep reading. Don’t worry, what I’m going to share should still make sense.

Like a lot of people, every year I complete a bracket of the participating teams to predict a winner. But, in truth, I barely pay attention to college basketball during the season.  So how do I choose which team I think will win?

Sometimes I favor teams from my hometown simply because I want to see them win, or the team representing the mid-major conference that my alma mater plays in.

Like most people, I usually just go with the teams I’m most familiar with, or the teams with higher rankings. 

Duke Basketball is the perfect example.  For the first time in decades, Duke did not make the tournament, but had they squeaked into the field of 64 my assumption is that a lot of casual basketball fans would have chosen them to make the Sweet 16. Simply off of name recognition, awareness of their team history, and out of respect for their well-known coach.  Their legacy matters- and people are willing to give them the benefit of the doubt even during a tough season. 

A lot of people choose a product or business the same way. 

There’s comfort in familiarity.  There’s confidence in a track record of success, even if the current task is something new.  Belief in individuals transfers to trust in an organization.

How does a business achieve this?  By playing the long game and promoting their successes along the way.  It’s not by announcing one big new contract, it’s by announcing a steady stream of contract wins over time.  It’s not by creating one single event, it’s by promoting numerous events throughout the year.

One good season or one good story isn’t going to earn long-term loyalty. It’s repetition of actions, over long periods of time, which ultimately breeds public confidence. It’s that awareness and reputation which will sustain a company even during a rough patch.

Finally, allow me to share one last off-topic story simply because it makes me smile every year around this time.  Probably a good 15 years ago or so, a friend of mine had a vasectomy.  He had to book it far in advance because he wanted the timing to coincide with the start of the basketball tournament.  Turns out he had to book early because a lot of guys have the same idea. They figure if they had to sit at home with a bag of frozen peas in their lap for a couple of days, they might as well do it while there were constant basketball games on TV!  

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Unmasking 10 to 1 Employees: Marcia Brookey

by james

Unmasking 10 to 1 Employees: Marcia Brookey

Marcia Brookey, APR – Senior Account Executive

I have lived in many cities and countries: Brazil, Italy, Israel and the United States. I enjoy starting a new life in a completely new city – although unpacking is a beast! I have over a decade of experience in marketing and public relations. I am a native of Rio de Janeiro and started my career in public relations in Sao Paulo in 2009. There, I served clients in the publishing, construction, architecture and interior design industries. But I married an Okie, and so in 2011 we moved to Tulsa, OK, where I consulted in public relations and market research for three years. Over the last six years I managed marketing and public relations for a large financial services organization in Oklahoma. I feel fortunate to have relocated with my family to the Phoenix area. I am ready to bring my experience and skills to The Valley and help boost brands!

If you didn’t work in PR, what would you do?
I would be teaching Communications and Film at the university level. Before working in public relations, I earned a master’s degree, taught undergraduate classes and published a book about documentary film.

Best advice you’ve ever been given?
The right opportunity is waiting for you.

What is your most memorable PR experience?
Bragging, not bragging. I’ve put my client (the Brazilian Association of Ceramic Tile Manufacturers) on the front page of the largest business and financial newspaper in Brazil – the Brazilian version of Wall Street Journal. It was a homerun.

When you’re not at work…
I am hiking the beautiful Arizona and New Mexico trails and mountains, reading, traveling with my kids and husband, watching documentaries, taking care of my houseplants and trying to become a better photographer.

What’s one lesson you’ve learned from your time in Public Relations?
Public relations is a long-term commitment to building mutually beneficial, trustworthy relationships with many, if not all, your stakeholders.

Who’s your celeb doppelganger?
I don’t think I have one, but a friend insists that I remind him of Gal Gadot in Wonder Woman. Yeah, right! I wish…

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Phamatech Stands #AgainstAsianHate

by james

Phamatech Stands #AgainstAsianHate.

San Diego, CA (March XX, 2021) – San Diego-based Phamatech Laboratory and Diagnostics, Inc. (Phamatech), an FDA approved manufacturing facility and global provider of diagnostic products, has joined thousands of other Americans to denounce racists acts against people in the Asian American Pacific Islander community. Phamatech was founded by Dr. Tuan Pham, who was born in Vietnam but fled to the U.S. as a child refugee with his brother in 1975. He has spent decades supporting the local Vietnamese community and serving as a board member for multiple nonprofits in the San Diego area, and today employs many people of Asian descent.

The recent wave of anti-Asian violence and verbal attacks are repugnant and cannot be tolerated.  Phamatech stands with others in our community who are speaking out against this hatred and is appreciative of the vast majority of our fellow Americans that find Anti-Asian actions intolerable. 

#StopAsianHate

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Media Contact – Josh Weiss
10 to 1 Public Relations

About Phamatech

Founded in 1991 by a small group of dedicated scientists and business executives, Phamatech Laboratory & Diagnostics, Inc. is a U.S.A. based licensed laboratory and manufacturer and global provider of diagnostic products to better human lives. Phamatech is focused on innovation in drug and genetic testing at its licensed, accredited laboratory in San Diego, California. We provide customizable screening devices for Fertility, Toxicology, Infection, and Disease, as well as Pain Management testing and Pharmacogenetic testing, which identifies genetic variations that affect drug metabolism in the human body.

Visit the Phamatech Website

The Phamatech Success Story

Learn More

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10 to 1 Public Relations Offers Insights in Global Communications Survey

by james

10 to 1 Public Relations Offers Insights in Global Communications Survey.

IPREX survey shares perspective from public relations leaders in 17 countries on how the pandemic has affected the global communications industry

Scottsdale, Arizona | March 1, 2021

Strategic communications firm 10 to 1 Public Relations was among the public relations industry leaders across the world invited to participate in the latest industry survey from IPREX, the $420m global communications network, of which it is a proud member. The global survey released insights about the lessons of 2020 and implications for 2021 for the independent PR and marketing industry, based on inputs from its offices around the world. Despite – or maybe because of – its many challenges, 2020 heightened the need for communications services.

“While the impacts of the pandemic and the economic disruptions weren’t experienced uniformly across sectors or markets, there are some powerful learnings that both give optimism for the year ahead and highlight areas for communications and marketing leaders to prioritize, wherever they operate. Challenges abound and vary widely, but solutions without fail include solid communications strategies,” said Julie Exner, Global President of IPREX.  

Josh Weiss, President of 10 to 1 Public Relations and sole Arizona member of IPREX, shared his perspective on how different companies in Arizona and across the country have addressed the disruption brought on by the pandemic. 

“In 2020, we saw companies generally follow one of two strategies: to hibernate or accelerate. The companies that chose to hibernate essentially tried to minimize their footprint and costs to conserve cash with the plan to reenter the fray once the pandemic passed. The companies choosing to accelerate were the ones who doubled down by being more aggressive or pivoting their businesses quickly to maximize short term returns in hopes of a long-term positive effect,” said Weiss.

The latest IPREX survey revealed the following insights:

Uneven Disruption and Uneven Recovery 

Firms with deep experience supporting hospitality, tourism, and travel suffered alongside their clients, as the impacts of the pandemic brought much of that sector to an abrupt halt. While these firms continue to recover, many IPREX firms also expect to be impacted by the emergence of new or changed trade dynamics, from the aftermath of Brexit for the E.U. and the U.K., to the next generation of China-U.S. relations under a Biden administration, among a myriad of others. 

Global Scale Challenge Reinforces Global Scale Solutions 

While each country, region and metropolitan area around the world shaped its response to the challenges of COVID-19 based on local realities, the capacity to share experiences, stories and data created a strong awareness of the value of global connections. Alliance efforts in the future won’t be a return to past practices or models, but new forms of global cooperation, collaboration and partnership with independent firms on-the-ground in key markets operating with the benefits of shared talent, technology and best practices. 

The Complicated Future of Facts Means More Communications Needs

Both the pandemic and the accelerating polarization of societies around the world have contributed to the fracturing of traditional sources of public information, undermining citizens’ confidence in official messaging from government and private brands. IPREX firms have seen an increased demand related to developing strategies to reinforce the credibility of those institutional players. This need isn’t likely to abate anytime soon. Specifically, IPREX firms report a rise in the increasing sophistication required in using digital and social media tools for the delivery of effective messaging. 

Purpose-Driven Work on the Rise

Many corporations supported by IPREX firms are engaging in unprecedented efforts to ensure they are meeting their obligations to all their stakeholders: customers, employees, communities and investors. Corporate social responsibility efforts are moving into new levels of investment and sophistication.  IPREX firms report clients are increasingly coming to their agencies for environmental, social and governance (ESG), sustainability and purpose-driven work.

Equity and Systemic Racism Demand Thoughtful Navigation

Set off by events in the U.S. (in particular, the death of George Floyd), but reverberating around the globe, issues of racial and ethnic equity have now been raised to a level of awareness such that brands and organizations cannot sit on the sidelines. Authentic and inclusive voices, as well as clear intentionality, are now reputational commitments being made by IPREX itself, as well as by the clients IPREX agencies serve through their public relations and strategic communications services.

Weiss emphasized how these changes have impacted his Scottsdale-based public relations company: 

“The number of new prospect inquiries at our firm has increased sharply at the end of 2020 and into 2021 from both companies that have been accelerating and those that have been hibernating. As vaccination rates increase, I am optimistic we’ll see inquiries continue to blossom from companies that want to be well positioned for the PC (Post COVID) economy,” added Weiss.

More information about the IPREX survey can be found at https://www.iprex.com/outlook-report/.

About IPREX IPREX is a $420 million network of communication agencies, with 1,220 staff and 93 offices worldwide working across the spectrum of industry sectors and practice disciplines. IPREX is the tenth largest communication group as ranked by The Holmes Report in its survey of public relations holding companies and global networks.

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