Corcoran Platinum Living

Corcoran Platinum Living.

About Corcoran Platinum Living.

Corcoran Platinum Living, a Corcoran Group affiliate, is a real estate brokerage headquartered in Scottsdale, Arizona. With five local offices and a growing team of dedicated agents, Corcoran Platinum Living specializes in real estate services for luxury communities like DC Ranch, North Scottsdale, Cave Creek and Paradise Valley, offering a diverse collection of properties from cozy single-family homes and modern urban condos to ultra-luxury estates. Corcoran Platinum Living was founded as an alternative to the classic real estate model, giving their agents the tools, coaching, and resources to succeed in Arizona’s competitive real estate market.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

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Our Goals.

Maintain and build the brokerage’s brand identity through transitional periods.
Help the brokerage to attract and retain real estate agents.
Solidify the brokerage’s founders as thought leaders in the industry.

What We Did.

While the brokerage firm went through periods of transition with its brand affiliation, 10 to 1 Public Relations was successful in developing and implementing a robust public relations campaign to reaffirm the brokerage’s brand identity, resulting in several hundred articles and interviews over several years. The public relations campaign generated positive awareness for the brokerage, ultimately helping them to attract and retain a number of real estate agents.

Part of the public relations campaign focused on targeting real estate industry outlets and publications to place the Corcoran Platinum Living brand in front of real estate agents in Arizona and across the country. 10 to 1 PR was also successful in nominating brokerage leaders for several awards including the BBB Torch Awards for Ethics and RIS Media’s Trendsetters, among others. These efforts also established the brokerage’s founders as thought leaders in the industry, further contributing to a positive brand association.