Otonomus Hotel, the world’s first AI-powered hotel, made a splash at CES 2025, bringing hospitality back to the conference for the first time in five years. Our goal: secure interview opportunities for the Founder and CEO of Otonomus Hotel, Philippe Ziade, at the booth and showcase the future of hospitality.
President Josh Weiss and PR Executive Sofia Ashley at the Otonomus book at CES 2025
Preparation was key. We crafted pre-event, during-event, and post-event press releases, developed talking points, and conducted thorough media training. Our team sifted through over 6,000 media attendees, targeting AI and hospitality reporters to secure interviews.
At CES 2025, we facilitated 15 interviews with Philippe Ziade and other Otonomus Hotel team members, juggling pre-scheduled meetings and impromptu requests from booth visitors. Our on-site coordination ensured smooth interactions with journalists from major outlets like Forbes and Fast Company. We also facilitated exclusive tours on-site at Otonomus Hotel with the BBC and Associated Press.
Otonomus Founder and CEO Philippe Ziade participating in a media interview at CES 2025
The results speak volumes. We completed 15 high-quality interviews, including unexpected opportunities with Vegas PBS and Las Vegas Sun. Reporters showed keen interest in Otonomus’s AI-driven approach to hospitality, setting the stage for extensive post-event coverage, including more than 50 media features and mentions so far.
This success at CES 2025 highlights our expertise in trade show PR. For more information on how we can elevate your brand at major industry events, visit our trade show services page here.
10to1PR Wins Two National Awards including “PR Agency of the Year” and “Most AI Ready Agency”
Scottsdale-based 10 to 1 Public Relations (10to1PR), a public relations firm offering strategic communications services that are targeted, compelling, and achieve clients’ goals, earned two 2024 national industry awards from the Bulldog PR Awards. The two awards include a Gold Award for the Most AI Ready Agency and a Bronze Award for the Midsize PR Agency of the Year category. Bulldog PR Awards is the only public relations awards program judged exclusively by journalists to celebrate the best and brightest in the industry.
The AI award was given based on 10to1PR being at the forefront of Deepfake Crisis Management and spreading awareness about digital deception and the threat of AI-generated deepfakes to businesses across all industries. The company offers a free digital deception guide on the 10to1PR website and provides business owners with strategies to protect their company from AI threats and inform those who do not have access to PR or reputation management resources.
“AI can be a useful tool to assist companies everywhere, but in the wrong hands, AI can be just as harmful to businesses as it is helpful,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “We’re grateful to be recognized for our efforts to help companies prepare for and protect themselves from Deepfakes, and for the Bulldog PR Awards to once again name us Midsized PR Agency of the Year.”
In the last few years, 10to1PR has been named PR Agency of the Year in several international, national, and local competitions, and has earned dozens of awards in various categories celebrating the work of this talented team on behalf of its clients. Earlier this year, Newsweek named 10to1PR to its list of America’s Best PR Firms in five categories.
The Bulldog PR Awards is connected to Bulldog Reporter which has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.
Companies will face a new type of crisis because of AI. They aren’t prepared.
Companies aren’t prepared for the risk they may face from AI-generated Deepfakes. These scenarios aren’t farfetched, and they’re quite easy to produce and create chaos.
A fake AI-generated video showing your company leader stating that your big new product is going to be delayed by months, leading your stock price to drop so that short-sellers can make a killing before you even start to mount a defense.
A fake AI-generated image of key staff committing a crime appears just as the selection committee is choosing the winner of an important bid, creating enough doubt that they select your competitor instead.
A fake AI-generated audio recording where your company President appears to be on the phone making racist and inappropriate comments, creating a staff and customer uproar.
In an AI crisis, quick response and defense remain crucial, but now, providing verifiable proof is equally essential. Mere denial won’t suffice, as the content appears incredibly realistic. Demonstrating evidence is a vital component of your defense strategy. However, trying to explain the falsehood on your own can be time-consuming and ineffective during a crisis. Instead, opting for an independent, third-party forensic review or a formal report from a reputable Deepfake Detection software company can bolster your defense significantly. An AI expert’s independent explanation carries undeniable weight and credibility.
The challenge lies in the limited availability of companies working on Deepfake Detection software. Additionally, many of these companies restrict their products to government or university research, while others focus on enterprise clients, like insurance companies, for fraud identification.
Our team invested significant effort in researching and securing agreements with highly reputable Deepfake Detection software companies capable of conducting immediate reviews. We also managed to find AI Deepfake industry experts willing to provide their personal insights to the media and the public, exposing the deception.
Take action now and arrange your team and Deepfake Detection software or forensic experts. Waiting until you’re in the midst of a crisis leaves no time.
10 to 1 Public Relations Named PR Agency of the Year in International Competition
Also Wins Top Award in Crisis Management Category
Scottsdale-based strategic communications firm 10 to 1 Public Relations was recognized by the 2023 Bulldog PR Awards, the only international PR awards program judged exclusively by journalists, as the Midsize Agency of the Year. 10 to 1 PR was also awarded the top recognition in the Best Crisis Management category.
“We saw so many excellent examples of PR pros elevating their clients’ messages and using their platforms for good. I think more than anything, they showed the true value of a PR practitioner,” said Christopher Elliott, author, consumer advocate, nationally syndicated columnist, and veteran Bulldog PR Awards judge, in the 2023 Bulldog PR Awards press release.
“These awards are special to our firm because they are judged by the people that we work with every day: journalists from across the country. As a traditional public relations firm focused on protecting and elevating the reputations of our clients, we thank the Bulldog PR Awards for honoring our team’s work over the last year.”
Josh Weiss, President and Founder of 10 to 1 Public Relations.
Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and more, the Bulldog Reporter email newsletter offers compelling and relevant articles, plus timely updates about journalist moves and agency news.
Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and Fortune 500 companies. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.
As a firm focused on creating the highest caliber PR campaigns and results for our clients, it’s especially rewarding when independent third-party organizations recognize our strategy creation and implementation efforts as among the best they’ve seen compared to our industry peers. I’m most proud that these three Hermes Creative Awards recognize our team’s hard work and dedication to serving our clients’ needs and achieving their goals.
Josh Weiss, Founder and President of 10 to 1 Public Relations
Here’s a recap of the winning campaigns that were recognized:
Platinum Winner: “Establishing Worzalla as a Top Local Employer” – Strategic Campaigns/PR Communications/PR
Worzalla, a leading book printer, enlisted the agency’s help to strengthen its employer brand and attract top talent. Through a comprehensive PR strategy, 10 to 1 Public Relations crafted a compelling narrative that highlighted Worzalla’s positive work environment, employee benefits, and commitment to the local community. The campaign’s success in enhancing Worzalla’s reputation as a desirable employer contributed to its well-deserved recognition.
Faced with the challenge of introducing a groundbreaking product, Intel turned to 10 to 1 Public Relations to devise a PR campaign that would captivate local audiences in Arizona. 10 to 1 Public Relations orchestrated an unforgettable experience that showcased Intel’s revolutionary technology. The campaign’s exceptional execution and ability to generate excitement surrounding the announcement made it a resounding success.
Risas, a prominent dental company, faced a reputational challenge that required expert handling. 10 to 1 Public Relations devised a comprehensive PR campaign focused on transparency, proactive communication, and stakeholder engagement. Through strategic messaging and meticulous crisis management, 10 to 1 Public Relations successfully safeguarded Risas’ reputation, earning the admiration of both industry experts and the public.
10 to 1 Public Relations adds these Hermes awards to its extensive roster of awards recognizing the firm’s outstanding work over the last decade.
City of Scottsdale Proclamation Makes October 1 (10/1/22) 10 to 1 Public Relations Day
Proclamation Honors 10 to 1 PR’s 10th Anniversary
Scottsdale, Arizona (September 29, 2022) – Scottsdale-based strategic communications firm 10 to 1 Public Relations was honored to learn that City of Scottsdale Mayor David Ortega signed a proclamation naming October 1, 2022 (10/1/22) as 10 to 1 Public Relations Day. The recognition comes as 10 to 1 Public Relations celebrates its 10th anniversary.
10 to 1 PR President and Founder Josh Weiss in the company’s Scottsdale office
“While 10 to 1 Public Relations represents companies across the U.S. and the world, we’ve always proudly called Scottsdale our home,” said Josh Weiss, President and Founder of 10 to 1 Public Relations. “For Mayor Ortega and the City to recognize our 10th anniversary with this proclamation means a lot as it recognizes not only our growth but also our commitment to our community.”
Founded in Scottsdale in 2012, 10 to 1 Public Relations has grown from a solo practice to a team of a dozen full-time employees. The company recently moved into its fourth Scottsdale office, necessitated by the company’s continued growth, even through the duration of the coronavirus pandemic.
10 to 1 Public Relations has won various awards in recent years including several PR Agency of the Year awards from International, national and local organizations. It is the 2021 winner of the Better Business Bureau’s Torch Award for Ethics, and the 2019 honoree for the Scottsdale Chamber of Commerce’s Sterling Award. Clients include Intel, Rosendin, Plexus Worldwide, FirstBank, Runbeck Election Services, SFE, Risas Dental and Braces, Worzalla, Air Pros USA, and others.
Text of Proclamation:
Whereas 10 to 1 Public Relations was proudly founded in Scottsdale, Arizona in 2012 and is now celebrating its 10th anniversary; and
Whereas 10 to 1 Public Relations’ founder and several of its staff have been active participants in Scottsdale commissions, board and organizations including the Scottsdale Transportation Commission, Scottsdale Leadership, the Greater Scottsdale Chamber of Commerce, the Scottsdale Railroad and Mechanical Society benefiting Scottsdale’s award-winning McCormick Stillman Railroad Park, Partners for Paiute Neighborhood Center and more; and
Whereas 10 to 1 Public Relations has successfully encouraged several of its locally based clients to become active participants in Scottsdale organizations and charitable causes; and
Whereas 10 to 1 Public Relations has earned numerous international, national, statewide and local awards including as PR Agency of the Year, the Scottsdale Chamber Sterling Award in 2019 and the Better Business Bureau’s 2021 Torch Award for Ethics; and
Whereas the City of Scottsdale recognizes the contributions and civic pride that 10 to 1 Public Relations has in this community,
Now, Therefore, I, David Ortega, Mayor of the City of Scottsdale, Arizona, do hereby proclaim October 1, 2022, as 10 to 1 Public Relations Day
About 10 to 1 Public Relations
For nearly a decade 10 to 1 Public Relations (10 to 1 PR) has been offering public relations services that are targeted, compelling, and achieve our clients’ goals. 10 to 1 PR’s creative plans and messages are distinctive and memorable with original, highly relevant approaches to storytelling that break through the noise and grab the attention of media outlets and target audiences. 10 to 1 PR offers a variety of services including media relations, product launches, crisis communication management, awards submissions, trade show media, and more. Learn more about 10 to 1 PR’s extensive services and success stories at 10to1pr.com.
