Our Goals.

• Grow reputation for services and mission beyond city of Scottsdale.
• Support nonprofit’s fundraising and donation efforts.
• Generate awareness around specific issue of family homelessness.

What We Did.

Family Promise of Greater Phoenix is headquartered in Scottsdale, Arizona, but has been expanding their services to reach the entire Valley over several years and wanted to grow its influence across the Valley, so 10 to 1 Public Relations worked to generate media features in all areas of the Valley. The results of the public relations campaign generated features in hyperlocal outlets in various communities from the East Valley to the West, as well as with five major television news stations. For any interviews with untrained spokespeople, 10 to 1 PR would spend time with them ahead of the interview to ensure they were comfortable with their talking points and messaging.

10 to 1 PR also targeted story angles to generate awareness for the nonprofit’s fundraising and donation efforts, resulting in stories to support key fundraising initiatives as well as donation campaigns. In one instance, 10 to 1 PR leveraged a successful Nextdoor post that generated unexpected donations for the nonprofit into a media opportunity that resulted in even more donations of supplies for families experiencing homelessness. 

In all of 10 to 1 PR’s efforts, we centered the issue of family homelessness to set Family Promise’s mission apart from other organizations that serve people experiencing homelessness. Media and the public responded well to this effort and have continued to be very supportive of the organization.