Our Goals.

• Grow brand awareness.
• Expand and protect its positive reputation within local communities and the direct selling industry.
• Increase product interest.
• Differentiate its brand and overcome ‘bad reputations’ that are associated with multi-level marketing companies. 

What We Did.

10 to 1 Public Relations developed and implemented an aggressive public relations strategy to maintain and grow Plexus’ positive reputation. 10 to 1 PR accomplished this by creating and distributing hundreds of story pitches and press releases to thousands of media outlets across multiple countries. The content of these story pitches and press releases was strategically focused on positive stories that highlighted specific company announcements, products, community involvement, key employees, and independent sales representatives, known as Ambassadors. 

10 to 1 PR facilitated dozens of strategically aligned nominations and award wins from start to finish. We research the best opportunities for their industry, community, and related industries to create recognition in areas that align with the Plexus business goals and provide a competitive edge. 

Since we first began working with Plexus, the company has grown significantly and their sales have increased by more than $300 Million.