The CORE Institute

The CORE Institute.

About The CORE Institute.

The CORE Institute was founded to fulfill a vision of excellence in patient care encompassing the entire spectrum of orthopedic and neurosciences care. The CORE Institute delivers integrated, comprehensive musculoskeletal and neurological care. It is built upon a foundation of pioneering research, academics, community service and a passion for excellence in patient care. The organization continues to be a leader in payor-reform initiatives, and it is at the forefront of systems-based quality programs which drive value and improve the quality of patient care.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

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Our Goals.

Generate awareness for the medical services and procedures offered by The CORE Institute within the areas it serves to appeal to potential patients.
Build the organization’s reputation within the national orthopedic and medical industries to attract talent and establish company heads as thought leaders.
Draw attention to the company’s philanthropic efforts.
Help the company prepare for potential crisis scenarios.

What We Did.

10 to 1 Public Relations worked with The CORE Institute to develop a multi-year strategic communications and public relations plan that has generated hundreds of media features and mentions in key markets and industries. 10 to 1 PR pursued numerous story angles oftentimes featuring The CORE Institute’s medical professionals, who 10 to 1 PR offered media training to before they stepped in front of the camera. Other efforts raised awareness for The CORE Institute’s philanthropic activities, such as their annual holiday toy drive to collect and donate toys to underprivileged kids in need.

10 to 1 PR has successfully developed a positive reputation for The CORE Institute in the medical and orthopedic industries by helping the company launch new technology and programs, announce company updates and initiatives, and nominate leaders for awards. 10 to 1 PR also identified and submitted proposals for relevant speaking engagements.

10 to 1 PR has also helped The CORE Institute prepare for any crisis scenarios. If any scenario did arise, 10 to 1 PR was immediately on the issue to ensure that the plan was followed and that the brand was protected.