Casago

Casago.

About Casago.

For two decades, Casago has offered vacation home rentals, corporate housing and property management in more than a dozen communities across Mexico and the U.S. including Sedona, Park City, Big Bear, Scottsdale, Tucson, Santa Barbara, as well as Los Cabos, Cancun, Loreto Bay, San Carlos, La Paz, Cancun, Quintana Roo, Guadalajara, Rocky Point, Puerto Vallarta and Riviera Nayarit. It manages and promotes thousands of properties which it lists on Casago, Airbnb, VRBO and hundreds of rental sites leading it to serve millions of guests. Casago property management teams in each market are dedicated to customer service ensuring your investment is cleaned, maintained and your guests are cared for with our concierge services.

10 to 1 Public Relations has the depth and breadth of experience you need to define, plan, and execute strategic communications that reach and exceed your goals.

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Our Goals.

Build positive brand reputation within the travel and tourism industry.
Grow positive reputation for company within key markets and announce entrance into new markets.
Manage all media inquiries.
Develop company CEO as thought leader in local community and industry.

What We Did.

10 to 1 Public Relations worked with Casago to develop a multinational strategic communications plan that would support Casago’s goals. 10 to 1 PR was ultimately successful in generating hundreds of media features in key markets in both the U.S. and Mexico to grow Casago’s positive brand image. Part of 10 to 1 PR’s media strategy was to showcase the company’s corporate social responsibility and philanthropic efforts and offer expert insight to property owners interested in entering the short term rentals industry. 10 to 1 PR offered media training to the company’s CEO and other spokespeople as required.

One part of the public relations plan was to develop Casago’s CEO into a thought leader in the community and the industry. This was accomplished through strategic award nominations (including Phoenix Business Journal’s Most Admired Leader and Real Estate Magazine’s Newsmaker Awards) as well as exclusive interviews with respected outlets like The Washington Post and USA Today.

10 to 1 PR also guided Casago’s public affairs efforts to speak out on legislation affecting the short term rentals industry, including writing op-eds for influential outlets like the Arizona Capitol Times and drafting talking points for testifying at the Arizona Legislature.