Each year, the Public Relations Society of America Phoenix Chapter hosts the Copper Anvils awards to recognize the best public relations campaigns, tactics, agencies, and teams in the Greater Phoenix area. While the event was virtual this year, we were still happy to join colleagues in the industry to celebrate the great work we had done over the last year.
As the awards for campaigns and tactics were coming to an end, it was time to announce the 2020 Agency of the Year (or the public relations agency with the greatest accomplishments of the past year).
And the winner was… 10 to 1 Public Relations!
We are truly honored to be recognized by our industry peers with this award, as we are very proud of how far we’ve grown as a firm in just the last couple of years. Here are just a few highlights:
Grew our client list to more than 20 clients
More than doubled our staff count since 2017
Moved into larger offices in a prime location in 2019
Generated more than 2,500 news stories for our clients in 2019 (not wire stories, but direct placements)
Handled crisis issues for numerous clients, including one being attacked by Presidential candidates
Won the 2019 The Greater Scottsdale Area Chamber of Commerce Sterling Award for top local business
Won 4 AMA-Phoenix Chapter Spectrum Awards in 2019, sweeping the public relations category
National third-party review website Clutch.co named 10 to 1 PR to the top if its Leaders Matrix of top PR firms, including several individual categories including Healthcare and Crisis Communications
In addition to the recognition of Agency of the year, we walked away with an additional five Copper Anvil awards, a record for our firm! Here they are:
A Copper Anvil Award of Merit for our community relations campaign for Worzalla to build a better relationship and recognition between the 125-year-old book printer and the local community.A Copper Anvil Award for our crisis communications work to help a group of Mesa police officers oust a sexual predator from the department.A Copper Anvil Award of Merit for our crisis communications campaign for Havenpark Communities to correct the record and rebuild their reputation.A Copper Anvil Award of Merit for our reputation management campaign for Rosendin, building the company’s reputation in key markets across the country as they celebrated their 100-year anniversary.A Copper Anvil Award of Merit for our reputation management campaign for Platinum Living Realty, helping the independent real estate brokerage to build and maintain its reputation under a new brand.
Thank you again to PRSA Phoenix and our fellow public relations professionals for all this recognition given to our agency and clients. And our heartfelt congratulations to all our peers and fellow agencies that were recognized with a Copper Anvil award at this year’s event.
“The Better Business Bureau has a well-earned a reputation of trust among the public that can’t be ignored, and for the BBB to recognize our team as a finalist for this year’s Torch Awards for Ethics is extremely humbling and gratifying,” said Josh Weiss, President of 10 to 1 Public Relations. “As an industry, public relations is often portray as spinning accuracy or the truth for the short-term gain of the client. Hopefully this honor from the BBB breaks some of those negative perceptions and highlights the transparency and honesty our team performs every day towards our clients and the members of the media.”
The BBB Torch Awards for Ethics were established to recognize outstanding businesses that maintain a solid commitment to ethics and trust in the marketplace. Companies are selected by an independent panel of volunteer community leaders based on criteria established by the International Association of Better Business Bureaus.
All finalists completed an evaluation where they demonstrated their commitment to ethics in six categories:
Transformation at the Top: Leadership Commitment to Ethical Practices
Reinforce & Build: Communications of Ethical Practices
Unite the Team: Leadership Practices to Unify the Organization
Steer Performance: Organizational Commitment to Performance Management Practices
Treasure People: Organizational Commitment to Ethical Human Resource Practices
Enthusiastically Re-invest!: Organizational Commitment to the Community
“Ethics play a vital role in the success of a business, especially during a pandemic. For 18 years, BBB has been recognizing companies for their solid commitment to doing things right in their companies and industries,” said Shelley Bradley, Director of Signature Events for BBB Serving the Pacific Southwest. “This year’s finalists represent BBB’s community of trustworthy businesses that operate with integrity at the forefront.”
BBB made the critical decision to pivot this year’s in-person celebratory event to a virtual format as an ongoing commitment to keep our community safe and healthy. Throughout October, finalists and judges will be celebrated through a visual digital campaign on BBB’s social media channels.
For a complete list of this year’s BBB Torch Awards for Ethics Finalists and to view the announcement of winners on October 28, visit BBB’s website.
This is the second honor presented to 10 to 1 Public Relations during the month of September, as the company was also named the 2020 PR Agency of the Year from the Phoenix Chapter of the Public Relations Society of America.
10 to 1 Public Relations Named Agency of the Year by Industry Group.
The Public Relations Society of America Phoenix Chapter recognized 10 to 1 Public Relations with top honor at annual awards event
Scottsdale, Arizona | September 2020
Scottsdale-based strategic communications firm 10 to 1 Public Relations was named Agency of the Year by the Public Relations Society of America Phoenix Chapter (PRSA Phoenix) at the annual Copper Anvils awards event on September 17, 2020. PRSA is the nation’s largest professional organization serving the communications community, and each year, the Phoenix chapter recognizes the best public relations campaigns, tactics, agencies, and teams in the Greater Phoenix area at its annual awards event.
“With so many businesses struggling during this pandemic, it’s very humbling to have continued to grow as a firm in recent months and now to be recognized by our local public relations peers as agency of the year,”,” said Josh Weiss, President at 10 to 1 Public Relations. “This recognition is 100% attributable to our amazing team and their passion to ensuring our clients thrive and gain media recognition and community awareness to further grow and succeed.”
In the last two years, 10 to 1 Public Relations has experienced exceptional growth, doubling its staff count and client roster. In 2019, the company generated more than 2,500 verified news stories for its twenty different clients across a plethora of industries and specialties. Furthermore, 10 to 1 Public Relations has been recognized by many other business and professional organizations for its outstanding work. For the third year in a row, the firm has been ranked as one of the Top Public Relations Firms in North America by independent, third-party review site Clutch.co. 10 to 1 Public Relations was also named winner of the 2019 Scottsdale Chamber of Commerce Sterling Award for business excellence. Bolstering the firm’s national and global reach, 10 to 1 Public Relations is also the sole Arizona member of the IPREX Global Communication Platform of more than 70 independent public relations agencies across the globe.
In addition to being named Agency of the Year at this year’s Copper Anvils, 10 to 1 Public Relations was also recognized with five different Copper Anvil awards in the categories of crisis communications, reputation management, and community relations.
“What I’m most proud about winning these Copper Anvil awards is the results we were able to deliver our clients through our targeted public relations campaigns and tactics,” added Weiss. “Our team is made up of some of the best story-tellers I know, and I am proud to work with them.”
A traditional public relations firm, 10 to 1 Public Relations is focused on media relations, crisis communications, speaking engagements and award nominations. Launched in 2012, 10 to 1 Public Relation’s philosophy is that it takes ten good things to be said about a business to make up for one bad, and it is therefore essential to build up a company’s “good will bank” to protect its long-term image. This philosophy led to the company’s name, 10 to 1 Public Relations.
10 to 1 Public Relations Hires Two Executives, Adding to its Award-Winning Team.
Scottsdale, Arizona | July 7, 2020
While many PR and marketing firms are cutting back salaries and staff because of the COVID-19 crisis, others have bucked that trend. Scottsdale-based strategic communications firm 10 to 1 Public Relations has grown during the pandemic, adding veteran public relations professionals Sharda Veeramally and Jeff Davidson to its award-winning team.
Veeramally joined the team in March, just weeks before Stay-at-Home orders hit Arizona. The increase in several new clients since her hiring, combined with several long-held clients increasing or returning to their pre-COVID budgets, led to the hiring of Davidson, who started in June. Each hold the title Senior Account Executive.
“We’re excited to add two talented storytellers, Jeff and Sharda, to our award-winning team,” said Josh Weiss, President at 10 to 1 Public Relations. “Our clients are going to greatly benefit from Jeff and Sharda as each have proven track records of success helping international and national clients grow public awareness and protect their brand reputations.”
Sharda Veeramally has worked in public relations, marketing and social media for the last decade in both India and Arizona. Her experience includes assisting numerous technology companies, as well as large national homebuilders. Most recently, she held a senior PR position at The SPR Agency.
Jeff Davidson has more than ten-years of experience in progressive roles at leading communication agencies in New York City and Arizona, with an emphasis on implementing media relations and community outreach strategies for local, national and international companies. In addition to work at Phoenix based advertising firm RIESTER, he previously served as Director of PR at Allison+Partners in their Scottsdale office, and at Brainerd Communicators in New York City.
Weiss attributes the firm’s growth during the pandemic to “zigging when other firms zagged”. As the effects of COVID-19 began hitting the U.S. economy, 10 to 1 Public Relations took a more aggressive approach to helping its clients pivot within the crisis while continuing to share client story opportunities with the media in ways that fit the new abnormal. The firm also increased its own business development efforts while many other marketing and PR firms were hard-hit and forced to reduce salaries and staffing.In the last 18 months, the Arizona company has experienced exceptional growth, doubling its staff count and client roster. In 2020, the firm won two Stevie Awards® by The Annual American Business Awards® and for the third year in a row, the firm has been ranked as one of the Top PR Firms in North America by independent, third-party review site Clutch.co. In 2019, 10 to 1 Public Relations was named winner of the Scottsdale Chamber of Commerce Sterling Award for business excellence.
Scottsdale-based strategic communications firm 10 to 1 Public Relations announced four new clients in April. All four companies are nationally focused and service a wide range of industries.
“It’s very humbling to add four new clients at a time when so many marketing and PR firms across the U.S. are hard hit by the pandemic,” said Josh Weiss, President of 10 to 1 Public Relations. “All four companies came to us after COVID-related stay-at-home orders had already begun, making their signings even more exciting. It’s encouraging to see company leaders across a mix of industries, geographies, and company maturity (start-ups and well-established) planning through these unprecedented times and looking beyond to a post-COVID-19 reality.”
10 to 1 Public Relations’ four new clients are:
Phamatech
Headquartered in San Diego, California, Phamatech is one of the leading providers of rapid 1-step diagnostic devices for the detection of fertility, drugs of abuse, and infectious diseases. More information is available at www.phamatech.com
Inspected
Headquartered in Davie, Florida, Inspected, is a patent-pending mobile application for local governments enabling them to conduct commercial and home inspections virtually. The Inspected system lets government employees work remotely and makes GPS verified record-keeping easy and efficient. For more information, visit www.inspected.com
Ninja Focus
Headquartered in Scottsdale, Arizona, Ninja Focus is a meditation and mindfulness app designed to help young children understand and control their emotions as they navigate the early stages of life. This new app features short videos and interactive games to help children be more focused, compassionate and get better sleep using calming breathing techniques and healthy eating habits. More details are at www.ninjafocus.com
Runbeck Election Services
Headquartered in Phoenix, Arizona, Runbeck Election Services preserves the integrity of the American democratic process by partnering with cities, counties, and states to provide a trusted election experience with ballot print and mail services, and equipment and software technology solutions that are accurate, transparent and efficient. Runbeck leverages five decades of experience to successfully innovate the process of producing elections with cutting-edge equipment, software, and production methods. More information is available at www.runbeck.net.
10 to 1 Public Relations specializes in proactive media relations, crisis communications, product and market launches, and trade show related media support. It services clients across the U.S. in multiple industries including: Healthcare, Construction, Manufacturing, Transportation, Real Estate, Technology, Finance, Public Safety, and Public/Private partnerships. In the last 18 months, the Arizona company has experienced exceptional growth, doubling its staff count and client roster. In 2019, 10 to 1 Public Relations was named winner of the Scottsdale Chamber of Commerce Sterling Award for business. Nationally, the firm has been ranked as one of the Top PR Firms in North America by independent, third-party review site Clutch.co.
Four in 10 parents say they are having more meaningful conversations as a family
SCOTTSDALE, Ariz. (April 15, 2020) — A new normal of family life is emerging in post-coronavirus America, a new survey of parents shows – from more frequent family dinners and movie nights, to jumps in discipline and depression, to one-fifth of American parents reporting buying a gun in the last month.
And, not surprisingly, the new normal includes a lot more screen time for everyone. Half the children in the sample got five or more hours of screen time on the preceding Friday, according to their parents, up from 26% on a typical Friday before the pre-coronavirus.
The IPREX Parent Normal survey, fielded between April 1 and 8 by the research and creative firm Marketing for Change Co. for Scottsdale-based 10 to 1 Public Relations and its partners in the IPREX global communication network, asked 1,519 U.S. parents and other caregivers about their behaviors, their children’s behavior and their perception of what other parents do. The findings produced what is perhaps the first statistical portrait of American parenting in the pandemic.
“The survey highlights the real impacts of the COVID crisis on family habits and priorities. While highlighting both American resiliency and challenges, the survey forecasts dramatic long-term changes taking root in the American public as we eventually reach a new normal,” said Josh Weiss, President of 10 to 1 Public Relations. “Early access to this real-time portrait of new behaviors within families and consumers is providing our clients and advantage as we have already begun updating communications strategies to better position and generate results for our clients for the future.”
The survey results show evidence of sadness and fear, but also glimmers of hope. It’s been a tough month: A third of the parents reported someone in their household losing a job as a result of the coronavirus. But while most parents are imposing strict new restrictions on their children’s movements and many report feeling depressed, most are also experiencing a new sense of togetherness and many are outdoors more, exercising more and even recycling more.
It is also a story of two Americas, with job losses less common among the wealthiest families and middle-income parents more likely than lower-income parents to be newly working from home. Wealthy parents (household incomes over $100,000) were the most likely of all to be newly working from home.
Highlights include:
Nearly two out of three parents are barring their children from playing with children who don’t live with them. Almost a third of parents (31%) have gone so far as to limit their children to their own home and yard.
Nevertheless, a large share of children — about a third — were still playing the same amount or even more with children outside their home. The biggest factor here is the parent’s parenting style, with authoritative parents — those who jointly make rules with their children — having the most success at this form of distancing.
In the past three weeks, over three-quarters of parents have told their children over 5 about both washing hands regularly and keeping 6 feet from others to avoid spreading germs.
Almost two out of three (64%) parents say they are eating and watching entertainment together more as family than before the coronavirus. More than half are also cooking at home together (57%) and playing board games together (52%) more.
About half the parents (48%) say they are going on walks or runs more often with their family. Four in 10 parents say they are having more meaningful conversations as a family (42%), and roughly the same amount are watching the news together more often (39%).
But even as two-thirds of parents (65%) spend more time with their children, 57% report spending less time with their friends. Two out of five (38%) say they are feeling down or depressed more often, compared with 17% who say they feel that less often.
Nearly one out of three parents of children under 13 (30%) say they find themselves disciplining their children more, including adding new rules, being stricter, yelling, imposing time-outs and withholding things. One in four (27%) of those parents are spanking more. Parents in places where schools and daycare centers had more recently closed were more likely to be disciplining more – potentially an indication of the challenges parents face as children initially spend more time at home.
One out of five parents (22%) reported buying a gun for their home in the past month. The bulk of these same parents (83%) also talked to their children about gun safety in that same period.
Average screen time since the coronavirus hit has jumped 38%. Last Friday, parents reported their children spent an average of 5.1 hours on screens compared to 3.7 hours on an average Friday before the coronavirus. Teenagers last Friday had an average of 6.2 hours of screen time, which includes gaming, entertainment, academics, social media and other online activities. The good news: 43% of the increase for all ages was in distance learning and academics.
Parents are also changing their own behavior. While 58% report spending more time on computers and smartphones, 41% of parents are exercising more and 37% are spending more time outdoors.
Being home can also mean being more environmentally conscious. Roughly one in three parents say they are recycling more (31%) and conserving energy more (33%), and nearly one in four are composting food waste more (24%). But a third are also using more disposable plastics (34%).
Though most lower-income and middle-income families report giving less or the same amount to charity, 31% of parents with incomes above $100,000 said they were giving more to charities since the coronavirus.
The IPREX Parent Normal Survey was conducted by Marketing for Change Co. April 1 through April 8, 2020, using a sample of 1,519 parents and caregivers nationwide. (Three percent of the sample were grandparents who were the primary caregivers for children in their household; 1% were other caregivers). The online sample aligned with U.S. Census estimates for gender, income, race, ethnicity and region. All online polls are, by definition, non-probability samples that technically cannot have a known margin of error. But online samples, if recruited, managed and selected correctly, can effectively replicate known populations with high levels of accuracy. For this survey, Marketing for Change used the world’s largest first-party data and insights sample source, Dynata’s 60+ million consumer panel. The margin of error for a random probability sample of 1,519 is +/- 3%.
About 10 to 1 Public Relations: Scottsdale, Arizona-based 10 to 1 Public Relations is a strategic public relations firm focused on developing and implementing strategies that grow and maintain the positive awareness and reputation of its clients. Launched in 2012, 10 to 1 Public Relations’ philosophy is that it takes 10 good things to be said about a company to make up for one bad. Since it’s only a matter of time before a negative comment (true or false) is made, it’s essential to build up a company’s “good will bank” to protect its long-term image and reputation. This philosophy led to the company’s name. It is the only member of the IPREX in the Southwestern U.S. www.10to1pr.com.
About IPREX
As a global network of nearly 70 communication agencies in 26 countries, IPREX agencies deliver successful responses to communication challenges. IPREX offers our partners’ clients seamless world-class advice and implementation – and provides partners with the infrastructure and support they need to win and manage such assignments. Clients choose IPREX partners for their influence in their own markets and because our management systems make the diversity, innovation and dynamism of owner-managed agencies work to their advantage. www.IPREX.com
About Marketing for Change Co.
Marketing for Change is a full-service creative and research firm anchored in social psychology and behavioral economics and focused on doing good. The agency uses its own behavioral-determinants model to develop and produce products, experiences and campaigns to influence behavior for foundations, governments, nonprofits and healthcare companies. M4C’s efforts not only win awards, but are featured in textbooks and reviewed in peer-reviewed journals. The agency’s mission is to make what’s good more fun, easy and popular. www.Marketingforchange.com
More than 75 business and community leaders joined in celebration as 10 to 1 Public Relations held an open house and ribbon cutting on June 25 at its new Scottsdale offices located at 7320 E. Butherus Drive in Suite #205 at the Sky Peak building across the street from Scottsdale Quarter.
Over the past year, the strategic communications firm has added several new local, regional and national clients including Rosendin, Vantage Mobility International, Title Alliance, Platinum Living Realty, and Clinica Sierra Vista. After hiring additional staff to serve the expanded client roster, 10 to 1 Public Relations needed larger office space. The new offices are approximately three-times the size of the previous office, which was on the southwest corner of the 101 and Raintree, also in Scottsdale.
As 10 to 1 Public Relations’ reputation for results-driven public relations campaigns and strategies both locally and nationally has grown, companies have turned to us in rapid succession for building and maintaining their reputation and reach. I was honored to have so many people join us in celebrating this milestone achievement for the 10 to 1 Public Relations team.
Josh Weiss, President and Founder of 10 to 1 Public Relations
Weiss founded 10 to 1 Public Relations in 2012 after leading public relations efforts for several regional and national companies in the healthcare, public safety and transportation related industries. At the ribbon cutting, Weiss joked that while the offices look great thanks to the talented vision from interior designer Fabiola Sweis, it purposely lacks the millennial amenities many larger firms typically include like ping pong tables and beer on tap. But the firm did commission one signature for the office – a 4X3 foot marble run with a public relations theme.
We wanted to include something unique in our office that really connected with our philosophy that ‘it takes 10 positive stories to make up for one negative impression’, so we commissioned artist Matthew Gaulden of Rolling Ball Sculpture in Northern California to create a public relations-themed marble run,” said Weiss. “Every time we generate a positive news story for a client, we run a marble through the structure and collect it with other marbles that represent earlier stories we helped generate. So far this year, the 10 to 1 Public Relations team has already generated nearly 900 stories for its clients.
Josh Weiss
Click here to watch a short virtual tour of the office including of the marble run.
The Scottsdale Chamber of Commerce and City of Scottsdale Vice Mayor Linda Milhaven assisted with the ribbon cutting. Marc Pierce, Principal at Lee and Associates served as 10 to 1 Public Relations’ broker.
“At the ribbon cutting, I shared a quote that has motivated me in building my business: ‘I didn’t come this far to only come this far,’” said Weiss. “While I’m very proud of what we have achieved for our clients and how it’s allowed us to grow and move into this space, I’m more excited for what the future holds as we continue to expand and grow our team,” Weiss concluded.
10 to 1 Public Relations announced the promotion of Laura Slawny to Account Manager and the hiring of Zoe Hawkins as a Senior Account Executive. With extensive international experience, Zoe brings more than 14 years of experience in communications, public relations, digital marketing, journalism, and content strategy to the expanding Scottsdale-based public relations firm.
Zoe spent more than four years as a video game and technology journalist and content editor at the largest gaming news site in South Africa. Prior to that, she gained skills and insights from her experience working in education institutions as a public relations and marketing coordinator. She also runs her own blog and YouTube channel, bringing a unique perspective to digital and online publications. Because she completed her bachelor’s and master’s degrees in The Netherlands and lived in South Africa for almost a decade, she adds another layer of international understanding to the Scottsdale-based team.
In her role at 10 to 1 Public Relations, Zoe will advocate for the firm’s clients with media outlets in Arizona and across the globe. She will also be involved in content strategy, digital marketing, and social media assistance to round out clients’ existing public relations approaches.
“Zoe’s international background, in addition to her expertise in public relations and digital marketing, make her an ideal addition to the 10 to 1 Public Relations team,” said Josh Weiss, President of 10 to 1 Public Relations. “Her energy, creativity and global perspective will be a major benefit to our clients as we personalize strategies that achieve results to their target audience, regardless of it that audience is local, regional, national and international.
“10 to 1 Public Relations has an excellent reputation and I love the vast array of industry and geographically diverse clients that it serves,” said Hawkins. “I’ve spent my career primarily working in International digital and new media environments, I’m thrilled to join the talented 10 to 1 Public Relations team as the company continues its expansion and allows me an excellent opportunity to use my skills to work with traditional media across Arizona, the U.S. and the world!”
Zoe’s hire comes only a few months after the addition of Erica Fetherston to the 10 to 1 Public Relations team and coincided with the promotion of Laura Slawny to Account Manager who first joined the company in 2017.
Laura Slawny
A former television reporter, news producer and executive producer, Laura is a gifted storyteller that has earned numerous awards including four regional Emmy awards and the prestigious Edward R. Murrow award. She has earned noteworthy local, regional, industry and national media coverage for clients and is excited to use her expand her role and expertise to mentor fellow 10 to 1 Public Relations team members to excel at serving their clients.
“Laura has made huge contributions to the success of our clients and I couldn’t be happier that she’s accepted this leadership role as we continue to grow as a firm,” said Weiss.
While focused on, and successful at, raising awareness and earning awards for its clients, 10 to 1 Public Relations itself has earned many local and national attention in recent years. For example, the company is currently nationally ranked as a top public relations firm overall and in several industry sectors on Clutch.co (a leading data-driven review site for IT, marketing, and business services) and has been recognized in its hometown of Scottsdale as a two-time finalist for the Scottsdale Chamber of Commerce Sterling Awards for top companies.
SCOTTSDALE-BASED STRATEGIC COMMUNICATIONS AGENCY 10 TO 1 PUBLIC RELATIONS JOINS IPREX GLOBAL COMMUNICATIONS
SCOTTSDALE, ARIZ. – October 3, 2017: Scottsdale-based 10 to 1 Public Relations has joined the communication platform operated by IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide.
10 to 1 was founded by President Josh Weiss, following a career in politics and senior in-house communication and crisis management positions, with particular focus on brand building and reputation management through systematic media outreach and community engagement.
“We’re thrilled to be included in this prestigious group of 60 independent public relations agencies with 110 offices across the globe as its sole member in Arizona and the Southwestern U.S.,” said Josh Weiss, President of 10 to 1 Public Relations. “IPREX will help increase our capabilities to continue serving clients nationally and globally as our firm continues to grow.”
“Having 10 to 1 Public Relations as a partner in IPREX strengthens our network in the United States. Phoenix is a growing and impressive market of more than four-and-a-half million people with a strong base of business and 10 to 1 PR is an emerging leader in the market,” said Nick Vehr, Vehr Communications (Cincinnati) and IPREX Americas President. “Josh Weiss is an experienced communications professional and his growing team will be better positioned to support the agency’s clients outside the Phoenix region.”
10 to 1 Public Relations operates across a broad spectrum of industries, particularly in healthcare, technology, transportation and direct sales companies.
Clients include: Rapid Recovery from Mainstreet Health, Plexus Worldwide, FirstBank, Advanced Genomic Solutions, Tomcar, Envoy America, AZ Partsmaster and The CORE Institute.
About IPREX
IPREX is a $380 million network of communication agencies, with 1,600 staff and 110 offices worldwide working across the spectrum of industry sectors and practice disciplines.
Scottsdale-based 10 to 1 Public Relations is proud to announce that the company won two 2016 Spectrum Awards at last night’s event at the Phoenix Art Museum hosted by the Phoenix Chapter of the American Marketing Association. This is the 14th year for the event, which honors excellence in marketing in Arizona annually.
10 to 1 Public Relations won the top prize in both categories it was nominated. The first was in the Public Relations- National category for its PR campaign entitled “Mother’s Day 10,000 Rose Giveaway” on behalf of its client, Plexus Worldwide. The second award was in the Public Relations- Local category for its PR campaign entitled “The $20,000 Business Elevator Pitch Contest” on behalf of its client, FirstBank.
“Creating new opportunities to grow positive awareness for our clients is our passion, and for the judges of this year’s Spectrum Awards to recognize our efforts as this year’s best in both the national and local public relations categories is very exciting,” said Josh Weiss, President of 10 to 1 Public Relations. “As a smaller firm than many of the other nominees, it means even more to us that the judges, who are our professional peers, consider our campaigns among the year’s best.”
The company also watched in pride as its client Plexus Worldwide accepted the top award in the category for Best Sales Kit. 10 to 1 Public Relations wrote and submitted the nomination on Plexus’ behalf. Leading to a sweep where each of the nominations it submitted by 10 to 1 Public Relations ultimately won their respective category’s top prize.
Summary of 10 to 1 PR’s campaign finalist nominations:
Category: Public Relations- National
Client: Plexus Worldwide
Project: Mother’s Day 10-Thousand Rose Giveaway
In what became one of the most effective media relations and social media campaigns ever conducted by Plexus Worldwide, 10 to 1 Public Relations implemented and orchestrated a media stunt in which 10-thousand long-stemmed pink roses were handed out randomly to Valley moms on Mother’s Day with a ribbon signed #PlexusThanksMoms. 10 to 1 PR also helped design a national component, where Plexus Ambassadors were encouraged to post why they were thankful to their own mother using the same hashtag. This campaign was achieved successfully from idea to completion in just 16 days.
Category: Public Relations- Local
Client: FirstBank
Project: $20,000 Elevator Pitch Contest
Conducted mainly online and through social media, businesses were asked to submit a 90 second “elevator pitch” video of why their small business would benefit from a $20,000 award. Five finalists were eventually announced, and the public was invited to vote for the ultimate winner. The contest generated more Arizona news stories and coverage for FirstBank than any other effort during 2015. It also led to an increase in small business accounts for FirstBank, which was the initial goal of the campaign. The elevator pitch contest is now an annual event and FirstBank is preparing to put even more resources into the effort in 2016.
About 10 to 1 Public Relations:
Scottsdale-based 10 to 1 Public Relations is strategic public relations firm focused on developing and implementing strategies that grow and maintain the positive awareness and reputation of its clients. Launched in 2012, 10 to 1 Public Relations’ philosophy is that it takes 10 good things to be said about a company to make up for one bad. Since it’s only a matter of time before a negative comment (true or false) is made, it’s essential to build up a company’s “good will bank” to protect its long-term image and reputation. This philosophy led to the company’s name. Its clients include Plexus Worldwide, FirstBank, The CORE Institute, The ZONE and the Rural Institute for Veterans Education and Research (RIVER). For more information visit: www.10to1pr.com.
