Did you know we have a “No Jerks” policy? It applies to both our co-workers, and our clients. While the phrase may seem lighthearted or written to amuse, we’re serious about it. And yes, we believe it’s helped our business. Here’s what the “No Jerks” policy means.
A couple of weeks ago, I witnessed the cutest things and I can’t get it out of my mind. During my 10-year-old son’s basketball game, one of the smaller, less athletic kids on his team got the ball and reluctantly took the shot – making a basket. The pride and excitement was obvious on hisRead More
Have you ever heard of the 10 to 1 rule? It’s the idea that it takes 10 good things to be said about a company to make up for one negative story. And since it’s only a matter of time before somebody says something negative (regardless of if it’s true or false), it’s essential toRead More
In some ways, talking to customers and the public through the media is the easiest part of a crisis. It’s also one of the most risky as it relates to protecting your company. The job of media outlets is to share the information of what’s happening with the public, but not necessarily to share thatRead More